# 360dialog review (2026): is it worth €49 a month? > WhatsApp Business API access priced per number, plus a partner plan Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. 360dialog is an official WhatsApp Business Solution Provider that gives developers and software companies direct access to the WhatsApp API. Businesses pay a flat monthly fee per phone number and Meta's messaging fees on top. A separate partner platform lets software vendors manage many client accounts through one API. - **Category:** SMS & Chat Marketing - **Made by:** 360dialog GmbH - **Website:** https://360dialog.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a free plan or trial, as none is listed. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, 360dialog is a paid product, starting at €49 per number / month, plus Meta WhatsApp messaging fees. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Regular | €49 per number / month, plus Meta WhatsApp messaging fees | API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations. | | Premium | €99 per number / month, plus Meta WhatsApp messaging fees | Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons. | | Scale | €500 per number / month, plus Meta WhatsApp messaging fees | Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second. | | Partner Platform Starter | €250 per month, plus a charge per regular channel | For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50. | Read from https://360dialog.com/pricing on Nov 13, 2026. Prices change, so confirm with 360dialog before buying. ## Key features - **Direct WhatsApp API access:** Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers. - **No markup on Meta fees:** The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees. - **Partner platform:** Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing. - **Support tiers and escalation:** All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium. - **Inbox, broadcast and automation add-ons:** Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface. - **Marketplace and performance messaging:** A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies. ## Good for - Developers who want raw WhatsApp API access rather than a finished inbox - Software vendors reselling WhatsApp to their own customers - Companies migrating a WhatsApp number from another provider ## Worth knowing - Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them. - Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one. - The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ. - The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. 360dialog gives direct access to the WhatsApp Business API from EUR 49 per number a month, with no markup on Meta's fees. Meta's message fees come on top and vary by country, and the Regular plan is an API connection, so the inbox and bulk sending come with Premium add-ons. - **Value for money: C.** EUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top. - **Free plan and trial: F.** No free plan and no trial on the pages read. - **Features: C.** API access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium. - **Ease of use: D.** No store rating on record. The Regular plan is an API connection, so it takes a developer. - **Platforms and integrations: B.** Web with Zapier, Make and n8n. No apps are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from 360dialog's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - 360dialog's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13. - It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0). - Its paid plans start at about $54.74 a month, against a middle price of $36 for the category: 35 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 29 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace 360dialog you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 62 of the 77 other SMS and chat marketing tools grade higher. It costs $656.91 a year. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Connections to other products, each kept working as those products change. - You could not: A chatbot builder hooked into the messaging apps. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zapier, Make, n8n, Vercel, Lovable **Tags:** WhatsApp messaging, Public API, Workflow automation, Chatbots ## Alternatives - [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/360dialog-vs-wati) - [Gupshup](https://toolgpa.com/tools/gupshup): WhatsApp, RCS, SMS and voice messaging with AI agents. [Compare](https://toolgpa.com/compare/360dialog-vs-gupshup) - [Infobip](https://toolgpa.com/tools/infobip): Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents. [Compare](https://toolgpa.com/compare/360dialog-vs-infobip) - [Sinch](https://toolgpa.com/tools/sinch): Messaging, voice and email APIs plus campaign apps. [Compare](https://toolgpa.com/compare/360dialog-vs-sinch) - [YCloud](https://toolgpa.com/tools/ycloud): WhatsApp API platform with campaigns, inbox, AI agents and a free plan. [Compare](https://toolgpa.com/compare/360dialog-vs-ycloud) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://360dialog.com/pricing - https://360dialog.com/ Page: https://toolgpa.com/tools/360dialog Listed by ToolGPA (toolgpa.com).