# 404 to 301 review (2026): is it any good?

> Free WordPress redirect manager with detailed 404 error logs

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

404 to 301 is a free WordPress plugin, now maintained by the All in One SEO team, for managing redirects and watching 404 errors. Redirects match by exact path, prefix or regular expression, leftover 404s can be sent to a page of your choice, and a deduplicated log shows which broken URLs get traffic and from where. Every feature is free, with no paid edition.

- **Category:** SEO Plugins & Apps
- **Made by:** All in One SEO (since 2014)
- **Website:** https://wordpress.org/plugins/404-to-301
- **Runs on:** Web
- **Who should skip it:** Skip it if your site isn't on WordPress 6.6 or later.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, 404 to 301 is free to use.

- **Pricing model:** Free
- **Free plan:** Everything is free with no license key: exact, prefix and regex redirects, a catch-all 404 redirect, 404 logs with filters, email alerts and reports, CSV import, REST API and WP-CLI.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | The whole plugin from WordPress.org, with every feature included and no paid upgrade of its own. |

Read from https://wordpress.org/plugins/404-to-301/ on Oct 23, 2026. Prices change, so confirm with 404 to 301 before buying.

## Key features

- **Redirect rules:** Create 301, 302 or 307 redirects matched by exact path, prefix for moved folders, or regular expression, each with a hit counter and an on/off switch.
- **Catch-all 404 redirect:** Send every 404 not covered by a rule to the homepage, a chosen page or any URL, with the redirect type you pick.
- **404 error logs:** Logs URL, referrer, IP, user agent and time, merges repeat hits into one row, and filters by referrer source, request type, status and date.
- **Alerts and reports:** Email alerts when a broken URL passes a hit threshold, and daily, weekly or monthly reports with the log attached as a CSV.
- **Slug change redirects:** Writes a redirect automatically when a post or page is renamed, and can stop WordPress guessing at the closest post for unknown URLs.
- **Import, export and APIs:** Bulk CSV import with a preview and duplicate check, CSV log export, settings as JSON, a REST API for every admin action and WP-CLI commands.

## Good for

- Site migrations that need prefix or regex redirects
- Finding the broken URLs that visitors and crawlers really hit
- Admins who want 404 reports by email instead of checking a dashboard

## Worth knowing

- It runs only inside WordPress and handles redirects and 404s only; titles, sitemaps and schema need an SEO plugin.
- Full-site and .htaccess redirect rules and Search Console crawl error data are not included; the listing points to AIOSEO Pro for them.
- 404 logs record visitor IP addresses unless IP masking is switched on.
- The current version needs WordPress 6.6 or later.

## ToolGPA grades

**GPA: 3.0 out of 4**, graded Oct 23, 2026. 404 to 301 manages redirects by exact path, prefix or regex, sends leftover 404s wherever you choose and logs broken URLs with email alerts and reports, all free with no paid edition. It only does redirects and 404s, though, with no .htaccess rules or Search Console crawl data, and it needs WordPress 6.6 or later.

- **Value for money: A.** Free with no license key or paid edition: redirect rules, the catch-all 404 redirect, logs, email reports, CSV import, REST API and WP-CLI all come from WordPress.org at no cost.
- **Free plan and trial: A.** Every feature ships free, so there's no cap or locked feature to run into. The listing points to AIOSEO Pro for the few things it leaves out.
- **Features: C.** Exact, prefix and regex redirects with hit counters, a catch-all 404 redirect, merged 404 logs, email alerts and reports, slug change redirects and CSV import. It does redirects fully, but that's a smaller job: no titles, sitemaps or schema.
- **Ease of use: C.** No rating on record. A catch-all redirect is quick, but prefix and regex rules and the log filters take some learning, and you still write each rule.
- **Platforms and integrations: B.** Web only, inside WordPress, with a REST API for every admin action, WP-CLI commands and WordPress Site Health. No standalone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from the plugin's WordPress.org page, kept by the All in One SEO team, on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO plugins and apps

- 404 to 301's GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade, and level with 8.
- It stands best on free plan and trial (A, above 63 of 78) and worst on ease of use (C, above 0).
- 404 to 301 has no paid plan.
- On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/seo-plugins

## Keep it, or make your own?

**Keep it.** 404 to 301 is free, so making your own would save you nothing. It is one of the better ones too: its GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade.

- You could make: Reports: an app builder makes this well.
- You could not: It plugs into other products, WP-CLI and WordPress Site Health among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

WP-CLI, WordPress Site Health

**Tags:** Open source, Public API, Reports

## Alternatives

- [Redirection](https://toolgpa.com/tools/redirection): Free WordPress plugin for managing 301 redirects and 404 errors. [Compare](https://toolgpa.com/compare/404-to-301-vs-redirection)
- [301 Redirects - Redirect Manager](https://toolgpa.com/tools/301-redirects-redirect-manager): WordPress plugin for 301, 302 and 307 redirects with a 404 error log. [Compare](https://toolgpa.com/compare/301-redirects-redirect-manager-vs-404-to-301)
- [Simple 301 Redirects by BetterLinks](https://toolgpa.com/tools/simple-301-redirects-by-betterlinks): Free, minimal WordPress plugin for 301 redirects and wildcards. [Compare](https://toolgpa.com/compare/404-to-301-vs-simple-301-redirects-by-betterlinks)
- [All in One SEO (AIOSEO)](https://toolgpa.com/tools/aioseo): WordPress SEO plugin with schema, redirects, link suggestions and AI. [Compare](https://toolgpa.com/compare/404-to-301-vs-aioseo)
- [Rank Math](https://toolgpa.com/tools/rank-math): WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. [Compare](https://toolgpa.com/compare/404-to-301-vs-rank-math)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://wordpress.org/plugins/404-to-301/

Page: https://toolgpa.com/tools/404-to-301
Listed by ToolGPA (toolgpa.com).