# Act-On review (2026): is it worth $900 a month? > B2B marketing automation priced by contacts you actually email Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Act-On is a marketing automation platform covering email, landing pages and forms, lead scoring, journey orchestration and reporting. It prices by active contacts, the people emailed in a month, instead of the size of the whole database. Plans require an annual contract. - **Category:** Email Marketing & Newsletters - **Made by:** Act-On Marketing Automation - **Website:** https://act-on.com - **Runs on:** Web - **Who should skip it:** Pricey if you are small: $900 a month for 2,500 active contacts. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Act-On is a paid product, starting at $900 per month for up to 2,500 active contacts. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Professional | $900 per month for up to 2,500 active contacts, annual contract | Complete marketing automation program with standard email support. The price rises with active contacts: $1,375 a month at 10,000. Actual pricing may vary with add-ons. | | Enterprise | Custom | Everything in Professional plus CRM integration, Data Studio for BI reporting, account-based marketing and 2x user accounts. Quoted through sales. | Read from https://act-on.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Act-On before buying. ## Ways to pay less - **Nonprofit discounts** (Nonprofit): The pricing page FAQ says discounts exist for 501(c)(3) nonprofits and asks visitors to contact Act-On for details. Source: https://act-on.com/pricing/ ## Key features - **Active Contacts pricing:** Billing follows the number of contacts emailed in a month, not the whole database, and non-active contacts keep their engagement history. - **Automated engagement programs:** Journey orchestration with behavior-based lists and targeting of emails and messages to segments. - **Landing pages and forms:** Pre-built templates for landing pages, forms and emails, with tracking of website and landing page visitors. - **Scoring and AI:** Scores visitors, prospects and customers, and lists an AI predictive lead score and audience insights. - **Reporting:** Interactive analytics dashboards; Data Studio for BI integration is an Enterprise feature or add-on. ## Good for - B2B marketing teams that email only part of a large database - Teams that want marketing automation with CRM sync on a yearly contract ## Worth knowing - An annual contract is required, per the pricing page. - CRM integration with Salesforce, SugarCRM, NetSuite and Dynamics, and Data Studio, are Enterprise items or add-ons. - Professional includes the standard email support package; premium support is a paid extra and is recommended for Enterprise. - No free plan or trial is described on the pricing page. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Act-On covers email, landing pages, forms, lead scoring and reporting, priced by active contacts. It starts at $900 a month for 2,500 contacts on an annual contract, and CRM integration needs Enterprise. - **Value for money: D.** Professional is $900 a month for up to 2,500 active contacts, $1,375 at 10,000, far above the $149 mark for this category's dearest tenth. It is a marketing automation product, not a newsletter tool. - **Free plan and trial: F.** Nothing free: no free plan or trial is described, and an annual contract is required. - **Features: C.** Email, landing pages and forms, scoring, journeys and reporting. But CRM integration and Data Studio are Enterprise or add-ons. - **Ease of use: C.** No store rating on record. Programmes and scoring rules have to be built. - **Platforms and integrations: B.** Web only, with Salesforce, SugarCRM, NetSuite, Dynamics and Zapier integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Act-On's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Act-On's GPA of 1.6 is higher than 2 of the 102 other email marketing and newsletter tools we grade, and level with 9. - It stands best on platforms and integrations (B, above 31 of 102) and worst on free plan and trial (F, above 0). - Its paid plans start at $900 a month, against a middle price of $19 for the category: 76 of the 78 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 33 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Act-On you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 91 of the 102 other email marketing and newsletter tools grade higher. It costs $10,800 a year. - You could make: Reports and forms: an app builder makes these well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Connections to other products, each kept working as those products change. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, SugarCRM, NetSuite, Microsoft Dynamics, Zapier **Tags:** Marketing automation, Email campaigns, Reports, Workflow automation, Forms, AI features, Public API ## Alternatives - [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/act-on-vs-activecampaign) - [Dotdigital](https://toolgpa.com/tools/dotdigital): Cross-channel marketing automation for ecommerce and B2B teams. [Compare](https://toolgpa.com/compare/act-on-vs-dotdigital) - [Acoustic](https://toolgpa.com/tools/acoustic): Real-time customer engagement platform across email, SMS and push. [Compare](https://toolgpa.com/compare/acoustic-vs-act-on) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://act-on.com/pricing/ - https://act-on.com/ Page: https://toolgpa.com/tools/act-on Listed by ToolGPA (toolgpa.com).