# AdRoll review (2026): is it worth it? > Retargeting and multichannel ads, paid for as you spend Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. AdRoll is an advertising platform for running retargeting and brand awareness campaigns across display, native, video, mobile, social, connected TV and other channels. It is sold as pay-as-you-go advertising with no stated minimum spend, plus a managed Advanced Package, and AdRoll ABM is a separate product for account-based marketing. - **Category:** Ad Creative & Reporting - **Made by:** NextRoll, Inc. - **Website:** https://www.adroll.com - **Runs on:** Web - **Who should skip it:** Skip it if you want prices before you start: none are shown. - **Facts last checked:** Nov 12, 2026 ## Pricing AdRoll's current pricing could not be confirmed from its own site. ## Key features - **Multichannel campaigns:** Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed. - **Audience segments:** Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences. - **Social ads add-on:** A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only. - **Reporting and attribution:** Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on. - **Managed services:** Creative services, onboarding and account management, with some items available only at qualifying spend. ## Good for - Ecommerce and direct-to-consumer brands retargeting site visitors - Advertisers who want to start without a minimum spend - Teams that want vendor creative help and account management ## Worth knowing - The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount. - Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package. - The Advanced Package is a one-year commitment sold through sales and includes free ad credits. - Third-party audience targeting is available to US customers only. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. AdRoll runs retargeting and multichannel ads, with no minimum spend and no dollar prices on its pricing page. Cross-channel attribution and social ads are add-ons on the lower packages, and the full package is a one-year commitment through sales. - **Value for money: C.** No dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend. - **Free plan and trial: F.** Nothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package. - **Features: C.** Multichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages. - **Ease of use: C.** No store rating on record. You install tracking and build audiences and campaigns. - **Platforms and integrations: B.** A web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AdRoll's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - AdRoll's GPA of 1.8 is higher than 8 of the 39 other ad creative and reporting tools we grade, and level with 7. - It stands best on platforms and integrations (B, above 11 of 39) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** To replace AdRoll you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 24 of the 39 other ad creative and reporting tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Shopify, WooCommerce and Salesforce among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp, ActiveCampaign **Tags:** Marketing automation, Reports, AI features, Public API ## Alternatives - [Madgicx](https://toolgpa.com/tools/madgicx): AI optimization, automation and reports for Meta ad accounts. [Compare](https://toolgpa.com/compare/adroll-vs-madgicx) - [Skai](https://toolgpa.com/tools/skai): Omnichannel ad management platform for enterprise media teams. [Compare](https://toolgpa.com/compare/adroll-vs-skai) - [AdEspresso](https://toolgpa.com/tools/adespresso): Facebook and Instagram ad creation, split testing and reporting. [Compare](https://toolgpa.com/compare/adespresso-vs-adroll) - [Smartly](https://toolgpa.com/tools/smartly-io): Enterprise platform for ad creative, media and measurement. [Compare](https://toolgpa.com/compare/adroll-vs-smartly-io) - [Marin Software](https://toolgpa.com/tools/marin-software): Ad data, reporting and automation across search, social and retail. [Compare](https://toolgpa.com/compare/adroll-vs-marin-software) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.adroll.com/pricing - https://www.adroll.com Page: https://toolgpa.com/tools/adroll Listed by ToolGPA (toolgpa.com).