# Adthena review (2026): is it worth $399 a month? > Paid search and AI search competitor intelligence Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Adthena is a search intelligence platform that tracks which advertisers appear in paid search and, in a newer product, in ChatGPT ads. It reports share of voice, competitor ad copy and brand-bidding activity. One entry plan has a published monthly price, and the market-wide plans are quoted per customer. - **Category:** Ad Creative & Reporting - **Made by:** Adthena - **Website:** https://www.adthena.com - **Runs on:** Web - **Who should skip it:** Pricey if you are small: $399 a month buys 200 prompts only. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Adthena is a paid product with a free trial, starting at $399 per month for ChatGPT Ads Intelligence, 200 prompts. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 21-day free trial of ChatGPT Ads Intelligence, no credit card needed. | Plan | Price | What you get | | --- | --- | --- | | ChatGPT Ads Intelligence | $399 per month for 200 prompts split across your topics | Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve. | | Brand Market View | Custom | Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales. | | Whole Market View | Custom | Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads. | Read from https://www.adthena.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Adthena before buying. ## Key features - **ChatGPT ads tracking:** Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns. - **Share of voice:** Share of voice by keyword and category across paid search, with competitor ad copy intelligence. - **Brand protection:** Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View. - **Whole-market coverage:** Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page. - **AI Overviews monitoring:** Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans. - **API and MCP access:** Full application, API and MCP access is listed on Whole Market View. ## Good for - Brands that want to see who advertises in ChatGPT before committing to a larger contract - Large Google Ads advertisers checking for brand bidding and ad hijacking - Agencies that need competitor reporting across client markets ## Worth knowing - Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads. - The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets. - Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan. - Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Adthena tracks who advertises in ChatGPT and in paid search. The self-serve plan is $399 a month for 200 prompts, and the market-wide plans are for advertisers spending $500k or $1M a year on Google Ads and have no published price. - **Value for money: D.** $399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders. - **Free plan and trial: C.** A 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it. - **Features: C.** ChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans. - **Ease of use: C.** Competitor and topic setup first. We found no store rating. - **Platforms and integrations: C.** Web only, with Google Ads and SA360 integration not in the $399 plan. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Adthena's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Adthena's GPA of 1.8 is higher than 13 of the 72 other ad creative and reporting tools we grade, and level with 16. - It stands best on free plan and trial (C, above 36 of 72) and worst on value for money (D, above 3). - Its paid plans start at $399 a month, against a middle price of $49.50 for the category: 47 of the 51 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 35 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Adthena you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 43 of the 72 other ad creative and reporting tools grade higher. It costs $4,788 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, Google Ads and SA360 among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, SA360 **Tags:** Reports, AI search visibility, Public API ## Alternatives - [Adbeat](https://toolgpa.com/tools/adbeat): Competitor ad intelligence for display and native advertising. [Compare](https://toolgpa.com/compare/adbeat-vs-adthena) - [AdPlexity](https://toolgpa.com/tools/adplexity): Ad spy platform sold per traffic source, from social to native. [Compare](https://toolgpa.com/compare/adplexity-vs-adthena) - [Optmyzr](https://toolgpa.com/tools/optmyzr): PPC optimization, audits and reporting for ad accounts. [Compare](https://toolgpa.com/compare/adthena-vs-optmyzr) - [Adalysis](https://toolgpa.com/tools/adalysis): PPC audits, alerts and budget tracking for Google and Microsoft Ads. [Compare](https://toolgpa.com/compare/adalysis-vs-adthena) - [Skai](https://toolgpa.com/tools/skai): Omnichannel ad management platform for enterprise media teams. [Compare](https://toolgpa.com/compare/adthena-vs-skai) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.adthena.com/pricing/ - https://www.adthena.com Page: https://toolgpa.com/tools/adthena Listed by ToolGPA (toolgpa.com).