# Adtraction review (2026): is it worth £99 a month?

> Partner marketing network with self-managed and full-service plans

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Adtraction is a partner marketing network operating across the UK, the Nordics, Poland, Spain, the Netherlands, the DACH countries, France and Italy. Brands pay a monthly platform fee plus a tracking fee and pay partners only when a sale happens. Plans range from running a program yourself to a dedicated local account manager.

- **Category:** Affiliate & Referral Software
- **Made by:** Adtraction
- **Website:** https://adtraction.com
- **Runs on:** Web
- **Who should skip it:** Watch out: prices are in pounds and carry a 3% tracking fee.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Adtraction is a paid product, starting at £99 per month plus a 3% tracking fee.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Self-managed | £99 per month, plus 3% tracking fee | Launch and run your own program with full platform access, the partner marketplace and Shopify integration. |
| Managed | £149 per month, plus custom tracking fee | Adds proactive partner recruitment and access to the customer success team. |
| Full service | £199 per month, plus custom tracking fee | Adds a dedicated local account manager, quarterly business reviews and industry benchmarks. |

Read from https://adtraction.com/pricing on Nov 13, 2026. Prices change, so confirm with Adtraction before buying.

## Key features

- **Partner marketplace:** Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- **Pay per sale:** Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- **Reporting and tracking:** Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- **Account management tiers:** Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- **Adtraction Plus add-on:** An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.

## Good for

- Brands selling in European markets that want a predictable monthly fee
- Small teams that can run a program themselves on the Self-managed plan
- Businesses that want local account managers rather than software alone

## Worth knowing

- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Nov 13, 2026. Adtraction connects brands with about 8,000 partners on pay-per-sale terms. Plans start at £99 a month plus a 3% tracking fee, add-ons cost extra, and the partner pool is small next to the big networks.

- **Value for money: C.** Self-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools.
- **Free plan and trial: F.** No free plan or trial on the listing, so you pay before you can try it.
- **Features: C.** A partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks.
- **Ease of use: C.** No store rating on record. You set up accounts and programs before it does anything, so there is a learning curve.
- **Platforms and integrations: C.** Web only, with Shopify the one integration named.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Adtraction's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among affiliate and referral tools

- Adtraction's GPA of 1.6 is higher than 3 of the 89 other affiliate and referral tools we grade, and level with 18.
- It stands best on value for money (C, above 14 of 89) and worst on free plan and trial (F, above 0).
- Its paid plans start at about $132.65 a month, against a middle price of $65.46 for the category: 37 of the 49 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 30 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/affiliate-software

## Keep it, or make your own?

**Keep it.** To replace Adtraction you would be making payouts to partners in many countries, with their tax forms. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 68 of the 89 other affiliate and referral tools grade higher. It costs $1,591.79 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Payouts to partners in many countries, with their tax forms.
- You could not: Every click and sale traced back to the right partner.
- You could not: It plugs into other products, Shopify among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify

**Tags:** Affiliate tracking, Partner payouts, Reports, Public API

## Alternatives

- [Tradedoubler](https://toolgpa.com/tools/tradedoubler): Partner marketing network with a self-serve plan for small brands. [Compare](https://toolgpa.com/compare/adtraction-vs-tradedoubler)
- [Daisycon](https://toolgpa.com/tools/daisycon): European affiliate network with managed services for advertisers. [Compare](https://toolgpa.com/compare/adtraction-vs-daisycon)
- [Awin](https://toolgpa.com/tools/awin): Affiliate network and platform for brands and partners. [Compare](https://toolgpa.com/compare/adtraction-vs-awin)
- [Webgains](https://toolgpa.com/tools/webgains): Service-led affiliate network for retailers, agencies and publishers. [Compare](https://toolgpa.com/compare/adtraction-vs-webgains)
- [Affilae](https://toolgpa.com/tools/affilae): Affiliate and influencer program platform with a fee per sale. [Compare](https://toolgpa.com/compare/adtraction-vs-affilae)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://adtraction.com/pricing
- https://adtraction.com

Page: https://toolgpa.com/tools/adtraction
Listed by ToolGPA (toolgpa.com).
