# Adverity review (2026): is the free plan enough? > Marketing data integration and governance for brands and agencies Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. Adverity connects marketing data from more than 600 sources, harmonizes it and sends it to BI tools, warehouses and AI. It sells two product lines: Adverity Atlas, a marketing knowledge layer with a free Discovery plan and a published Standard price, and Adverity Connect, the data integration product, which is quoted. - **Category:** Marketing Reports & Call Tracking - **Made by:** Adverity (since 2015) - **Website:** https://www.adverity.com - **Runs on:** Web - **Who should skip it:** Skip it if you want published prices for Connect, as all three plans are quotes. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Adverity has a free plan, and paid plans start at $15,417 per month, Adverity Atlas Standard, annual plan. - **Pricing model:** Free plan - **Free plan:** Adverity Atlas Discovery plan: free, to see what Atlas finds in your own data before paying. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Atlas Discovery | $0 | Free start on your own data, with a business case built on your numbers; what you build carries into a paid plan. | | Atlas Standard | $15,417 per month, annual plan | For one team or an agency with up to 10 client workspaces: up to 25 agents and users, approval workflows, audit trail and a 99.9% SLA. The page also shows £12,000 and €12,500. | | Atlas Enterprise | Custom | No limits on workspaces, agents or users, with on-prem or VPC deployment and a 99.99% SLA; sold through sales. | | Connect Core | Custom | Up to 10 data sources, 1 destination, 25 million rows a month and 5 workspaces; annual plan, quote only. | | Connect Standard | Custom | Up to 25 data sources, 2 destinations, 60 million rows a month and 35 workspaces; annual plan, quote only. | | Connect Professional | Custom | Up to 40 data sources, 4 destinations, 100 million rows a month and unlimited workspaces; annual plan, quote only. | Read from https://www.adverity.com/pricing on Nov 13, 2026. Prices change, so confirm with Adverity before buying. ## Key features - **600+ connectors:** The homepage says connectors are actively maintained and cover marketing, analytics and advertising sources feeding one data layer. - **Harmonization and transforms:** A Transform product maps and standardizes field names, so a metric like cost reads the same across sources. - **Data quality monitoring:** The Monitor product watches the data for problems, and the vendor frames governance and quality as a main use case. - **Destinations:** Data can be delivered to BI tools, warehouses and other destinations listed on the vendor's data destinations page. - **Adverity Atlas:** A marketing knowledge layer described as a foundation AI can reason from, aimed at teams building AI workflows on marketing data. ## Good for - Enterprises and agencies with many marketing sources - Data teams that care about quality and governance - Teams preparing marketing data for AI use ## Worth knowing - Only Atlas Standard shows a price ($15,417 a month on an annual plan); Atlas Enterprise and all three Connect plans are quote-only. - Contracts are annual, according to the pricing page. - Connect pricing depends on data sources, data volume and destinations. - The pricing page says personalized demos are not offered to students. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Adverity sells two products: Atlas, a marketing knowledge layer, and Connect, which moves marketing data from more than 600 sources. Atlas Standard is $15,417 a month on an annual plan, and the Connect plans are quote-only. - **Value for money: D.** Atlas Standard at $15,417 a month is far above the $499 where the dearest tenth of its category starts; it includes up to 25 agents and users and a day a month of an engineer. - **Free plan and trial: C.** The Atlas Discovery plan is free, but it is a way to try Atlas on your own data before moving to a paid plan, not a plan to live on. - **Features: C.** Connectors, transforms, data monitoring and an AI layer; the listing says every Connect plan is capped by sources, rows and destinations. - **Ease of use: C.** No store rating on record. Connecting sources and setting up agents is work that a specialist helps with. - **Platforms and integrations: B.** Web, with 600+ connectors, an API and an MCP server. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Adverity's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Adverity's GPA of 2.0 is higher than 16 of the 40 other marketing reporting and call tracking tools we grade. - It stands best on platforms and integrations (B, above 4 of 40) and worst on value for money (D, above 1). - Its paid plans start at $15,417 a month, against a middle price of $63.50 for the category: 31 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace Adverity you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $185,004 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections to other products, each kept working as those products change. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Reports, Dashboards, AI features, Workflow automation ## Alternatives - [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/adverity-vs-supermetrics) - [Funnel](https://toolgpa.com/tools/funnel): Marketing data hub that feeds dashboards, warehouses and AI. [Compare](https://toolgpa.com/compare/adverity-vs-funnel) - [Improvado](https://toolgpa.com/tools/improvado): Marketing data platform with an AI layer and governance. [Compare](https://toolgpa.com/compare/adverity-vs-improvado) - [Windsor.ai](https://toolgpa.com/tools/windsor-ai): Marketing data connectors for BI tools, sheets and AI. [Compare](https://toolgpa.com/compare/adverity-vs-windsor-ai) - [TapClicks](https://toolgpa.com/tools/tapclicks): Marketing reporting and data platform for agencies and brands. [Compare](https://toolgpa.com/compare/adverity-vs-tapclicks) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.adverity.com/pricing - https://www.adverity.com/ - https://www.adverity.com/about Page: https://toolgpa.com/tools/adverity Listed by ToolGPA (toolgpa.com).