# Alura review (2026): is the free plan enough? > Etsy keyword, product and shop research plus listing and marketing Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Alura is a web app and Chrome extension for Etsy sellers. It estimates monthly Etsy search volume and competition for keywords, shows sales and revenue for products and shops, and scores and rewrites listings with AI. Higher plans add A/B tests, Pinterest posting, email marketing, Etsy Ads management and profit analytics, and every plan includes API and MCP access. - **Category:** Keyword Research Tools - **Made by:** Pixell AS - **Website:** https://www.alura.io - **Runs on:** Web, Browser extension - **Who should skip it:** Skip it if you sell anywhere but Etsy, as it's built for Etsy only. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Alura has a free plan, and paid plans start at $7.99 per month, billed annually ($11.99 billed monthly). - **Pricing model:** Free plan - **Free plan:** 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits. | | Basic | $7.99 per month, billed annually ($11.99 billed monthly) | 50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month. | | Growth | $14.99 per month, billed annually ($29.99 billed monthly) | 500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools. | | Professional | $29.99 per month, billed annually ($69.99 billed monthly) | Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month. | Read from https://www.alura.io/pricing on Oct 23, 2026. Prices change, so confirm with Alura before buying. ## Ways to pay less - **Save up to 57% with annual billing** (Annual discount): Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88). Source: https://www.alura.io/pricing ## Key features - **Etsy keyword research:** Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags. - **Product and shop research:** Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops. - **AI listing optimization:** Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire. - **A/B tests:** Test listing changes against each other: 4 active tests on Growth and 20 on Professional. - **Marketing tools:** Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day. - **API and MCP:** Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura. ## Good for - Etsy sellers picking tags and keywords from Etsy search data - Checking what competing Etsy shops and products sell - Sellers who want research, listing tests and marketing in one account ## Worth knowing - Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional. - Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export. - Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints. - There is no free trial of paid plans, but each payment has a 7-day money-back guarantee. ## ToolGPA grades **GPA: 2.8 out of 4**, graded Oct 23, 2026. Alura does Etsy keyword and product research, then adds AI listing rewrites, A/B tests, Pinterest posting, email marketing and Etsy Ads, with an API and MCP on every plan. Basic is $7.99 a month on yearly billing. But it's Etsy only, Free and Basic search a 1 million product sample with no history or export, several shops need Professional, and there's no trial. - **Value for money: B.** Basic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. - **Free plan and trial: C.** A free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. - **Features: A.** Etsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. - **Ease of use: C.** No rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. - **Platforms and integrations: B.** Web and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Alura's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among keyword research tools - Alura's GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade, and level with 3. - It stands best on features (A, above 51 of 51) and worst on ease of use (C, above 0). - Its paid plans start at $7.99 a month, against a middle price of $18 for the category: 2 of the 35 others that charge start lower. - On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/keyword-research ## Keep it, or make your own? **Keep it.** To replace Alura you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade. It costs $95.88 a year. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, Etsy, Pinterest and Etsy Ads among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features A, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Etsy, Pinterest, Etsy Ads, Claude, ChatGPT, Cursor **Tags:** Keyword research, AI features, A/B testing, Email campaigns, Public API ## Alternatives - [EverBee](https://toolgpa.com/tools/everbee): Etsy product and keyword research with sales figures for any listing. [Compare](https://toolgpa.com/compare/alura-vs-everbee) - [eRank](https://toolgpa.com/tools/erank): Etsy SEO tool for keywords, listing audits and competitor tracking. [Compare](https://toolgpa.com/compare/alura-vs-erank) - [Marmalead](https://toolgpa.com/tools/marmalead): Etsy keyword research and listing grades with an AI shop coach. [Compare](https://toolgpa.com/compare/alura-vs-marmalead) - [KeywordTool.io](https://toolgpa.com/tools/keywordtool-io): Autocomplete keyword ideas from Google and 16 other search platforms. [Compare](https://toolgpa.com/compare/alura-vs-keywordtool-io) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.alura.io/pricing - https://www.alura.io/ - https://www.alura.io/features/keyword-research - https://www.alura.io/about - https://www.alura.io/terms-of-service Page: https://toolgpa.com/tools/alura Listed by ToolGPA (toolgpa.com).