# Amplitude > Product analytics with session replay, experiments and in-app guides Amplitude is a product and web analytics platform that tracks what people do in an app or on a site as events, then shows funnels, retention and cohorts. Every plan includes session replay, feature flags, web experiments, in-app guides and surveys, and AI agents that answer questions about the data. Paid usage is billed by monthly event volume, and all plans allow unlimited seats. - **Category:** Website & Product Analytics - **Made by:** Amplitude, Inc. (since 2012) - **Website:** https://amplitude.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Amplitude has a free plan. Paid plans start at $900 per year for up to 3M events a month (Plus; the first 2M are free). - **Pricing model:** Free plan - **Free plan:** Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed. | | Plus | $900 per year for up to 3M events a month | First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events. | | Growth | Custom | Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA. | | Enterprise | Custom | Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA. | Read from https://amplitude.com/pricing on Oct 18, 2026. Prices change, so confirm with Amplitude before buying. ## Ways to pay less - **One free year of Growth for startups** (Startups): Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access. Source: https://amplitude.com/pricing ## Key features - **Event-based product analytics:** Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list. - **Session replay and heatmaps:** Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus. - **Feature flags and experiments:** Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views. - **In-app guides and surveys:** Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time. - **AI agents and MCP:** AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data. - **Audience syncs:** Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth. ## Good for - Product teams measuring funnels, retention and feature adoption - Startups that can stay under 2M events a month - Teams that want analytics, replays and experiments from one vendor ## Worth knowing - Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure. - Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales. - Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise. - Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 18, 2026. Amplitude turns what people do in your app or on your site into funnels, retention charts and cohorts, and throws in replays, feature flags, experiments and in-app guides. The free 2M events a month will carry most small products for a good while. The catch is the top end: experiment results and SSO sit on Growth, which you only get through sales. - **Value for money: A.** A site with 10,000 visitors a month fits easily in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. - **Free plan and trial: B.** Free with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. You'll feel the edges, though. Only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. - **Features: B.** Funnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That's the whole product analytics job and then some. Experiment results and SSO need Growth, though, which is sold through sales. - **Ease of use: C.** No rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. The AI agents on every plan help with the asking. - **Platforms and integrations: B.** Web only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Amplitude's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Amplitude's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2. - It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0). - Its paid plans start at $75 a month when paid by the year, against a middle price of $39 for the category: 4 of the 6 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Amplitude you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $900 a year. - You could make: Surveys: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, Twilio Segment, Braze and HubSpot among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Twilio Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads, Slack **Tags:** Web analytics, Session replay, A/B testing, Surveys, AI features, Public API ## Alternatives - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/amplitude-vs-mixpanel) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/amplitude-vs-posthog) - [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/amplitude-vs-heap) - [Pendo](https://toolgpa.com/tools/pendo): Product analytics plus in-app guides, surveys and session replay. [Compare](https://toolgpa.com/compare/amplitude-vs-pendo) - [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/amplitude-vs-fullstory) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://amplitude.com/pricing - https://amplitude.com/plus - https://amplitude.com/company - https://amplitude.com/integrations Page: https://toolgpa.com/tools/amplitude Listed by ToolGPA (toolgpa.com).