# Apollo.io

> B2B contact database with built-in email sequences and a dialer

Apollo.io is a sales platform built on a database of about 240 million contacts and 30 million companies. Reps search and filter that data, reveal work emails and phone numbers with credits, and then contact people from the same account through email sequences, a dialer and a Chrome extension. Paid plans add CRM enrichment, website visitor identification and call recording.

- **Category:** Lead & Email Finders
- **Made by:** ZenLeads Inc. (Apollo.io) (since 2015)
- **Website:** https://www.apollo.io
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Apollo.io has a free plan. Paid plans start at $49 per seat / month, billed annually.

- **Pricing model:** Free plan
- **Free plan:** 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension.
- **Free trial:** 14-day trial of Basic or Professional with 75 credits.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day. |
| Basic | $49 per seat / month, billed annually, 30,000 credits a seat a year | Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply). |
| Professional | $79 per seat / month, billed annually, 48,000 credits a seat a year | Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows. |
| Organization | $119 per seat / month, billed annually, 72,000 credits a seat a year | Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security. |

Read from https://www.apollo.io/pricing on Oct 17, 2026. Prices change, so confirm with Apollo.io before buying.

## Ways to pay less

- **Save 24% with annual billing** (Annual discount): Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly. Source: https://www.apollo.io/pricing
- **50% off for a year for early-stage startups** (Startups): Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats. Source: https://www.apollo.io/startups

## Key features

- **Contact and company database:** Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- **Credits for emails and phones:** Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- **Email sequences:** Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- **Chrome extension:** Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- **Enrichment and waterfall:** Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- **Dialer and call recording:** A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.

## Good for

- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension

## Worth knowing

- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Apollo is the one-stop sales shop: a big contact database, email sequences and a dialer in one account, with a free plan to start on. Basic is $49 a seat a month billed yearly, so five reps pay $245. Watch the credits, though: a phone number costs 8 against 1 for an email, and unused credits vanish each cycle.

- **Value for money: C.** $245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number.
- **Free plan and trial: C.** A free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day.
- **Features: B.** About 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it.
- **Ease of use: C.** No App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off.
- **Platforms and integrations: B.** Web and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Apollo.io's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among lead and email finders

- Apollo.io's GPA of 2.4 is higher than 3 of the 19 other lead and email finders we grade, and level with 5.
- It stands best on features (B, above 9 of 19) and worst on ease of use (C, above 0).
- Its paid plans start at $49 a month for each person, against a middle price of $39 for the category: 9 of the 14 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/lead-finders

## Keep it, or make your own?

**Keep it.** To replace Apollo.io you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 19 other lead and email finders grade higher. It costs $588 a year.

- You could make: Sales pipeline and web clipper: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gmail, Slack, SendGrid

**Tags:** Sales pipeline, Email campaigns, Web clipper, AI features, Public API

## Alternatives

- [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/apollo-io-vs-zoominfo)
- [Lusha](https://toolgpa.com/tools/lusha): B2B contact data for verified emails and direct phone numbers. [Compare](https://toolgpa.com/compare/apollo-io-vs-lusha)
- [Seamless.AI](https://toolgpa.com/tools/seamless-ai): B2B contact search with AI writing, emailing and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-seamless-ai)
- [RocketReach](https://toolgpa.com/tools/rocketreach): Contact database for finding work emails and phone numbers. [Compare](https://toolgpa.com/compare/apollo-io-vs-rocketreach)
- [lemlist](https://toolgpa.com/tools/lemlist): Cold email and LinkedIn sequences with a built-in lead database. [Compare](https://toolgpa.com/compare/apollo-io-vs-lemlist)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.apollo.io/pricing
- https://www.apollo.io/product/chrome-extension
- https://www.apollo.io/about
- https://www.apollo.io/startups
- https://www.apollo.io/terms

Page: https://toolgpa.com/tools/apollo-io
Listed by ToolGPA (toolgpa.com).