# AppDrift review (2026): is the free plan enough?

> ASO workspace for keywords, screenshots, translation and publishing

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

AppDrift is a web-based ASO tool for the App Store and Google Play. It tracks keyword ranks daily, estimates popularity and difficulty, generates and translates listing text into 60+ languages, designs store screenshots and sends approved listing updates to both stores. An AI assistant called Ari and a weekly action plan come with the paid plans.

- **Category:** App Store Optimization (ASO)
- **Made by:** AppDrift LLC (since 2025)
- **Website:** https://appdrift.co
- **Runs on:** Web
- **Who should skip it:** Tight if you're staying free, as Free has 1 app and 5 keywords, with no publishing, API or assistant.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, AppDrift has a free plan, and paid plans start at $14.99 per month for 5 apps and 50 keywords, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** 1 app, 5 keywords tracked daily, 1 competitor, the screenshot editor with unlimited exports and no watermark, and 50 AI tokens once. It does not expire.
- **Free trial:** 7-day free trial of Indie for eligible accounts; a card is required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 app, 5 tracked keywords, 1 competitor ranked daily, full rank history, screenshot editor and 50 AI tokens once. |
| Basic | $14.99 per month for 5 apps and 50 keywords, billed monthly | 3 competitors per app, 100 Ari messages and 500 AI tokens a month, store publishing, monitoring and the weekly action plan. |
| Indie | $29 per month for 10 apps and 2,500 keywords, billed monthly | 10 competitors per app, 300 Ari messages and 3,000 AI tokens a month, AI review replies and Pro screenshot collections. $290 a year. |
| Studio | $59 per month for 50 apps and 10,000 keywords, billed monthly | Everything in Indie, with 25 competitors per app, 750 Ari messages and 8,000 AI tokens a month. No free trial. |
| Enterprise | Custom | More than 50 apps, with limits, AI capacity and your own AI keys agreed with AppDrift. |

Read from https://appdrift.co/pricing on Oct 23, 2026. Prices change, so confirm with AppDrift before buying.

## Ways to pay less

- **Two months free with annual billing** (Annual discount): AppDrift's pricing page labels annual billing as 2 months free; Indie is $290 a year instead of $29 a month. Source: https://appdrift.co/pricing

## Key features

- **Daily keyword tracking:** Ranks for tracked keywords update daily with full history and CSV export. Google Play ranks are read only down to the top 30.
- **Popularity and difficulty scores:** Every keyword gets popularity and difficulty out of 100; AppDrift says both are its own computed estimates, not store search volume.
- **Listing text and translation:** Generates titles, subtitles and descriptions with AI and translates them into 60+ languages, using AI tokens from the plan's allowance.
- **Screenshot studio:** A screenshot editor with templates and unlimited exports on every plan; AI screenshot campaigns cost 5 tokens each.
- **Store publishing:** Paid plans send reviewed listing text to App Store Connect or Google Play after the store account is connected. App binaries are not sent.
- **Ari, action plan and API:** Paid plans add the Ari assistant, a weekly action plan, review management, a REST API and an MCP package for Claude Desktop or Cursor.

## Good for

- Indie developers who want ASO research, copy and publishing in one place
- Localizing a store listing into many languages for both stores
- Designing store screenshots without paying for a design tool

## Worth knowing

- Popularity and difficulty are AppDrift's own estimates, and Android ranks stop at the top 30 results Google Play returns.
- Store publishing, monitoring, the API and the Ari assistant all need a paid plan; Free has 1 app and 5 keywords.
- AI work runs on tokens; extra packs cost $1.99 for 100, $4.99 for 500 or $14.99 for 2,000.
- Only Indie has a free trial; paid plans carry a 30-day money-back guarantee on the first charge.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 23, 2026. AppDrift tracks keyword ranks daily on both stores, writes and translates listing text into 60+ languages, designs store screenshots and sends approved text to both stores, from $14.99 a month for 5 apps and 50 keywords. Its popularity and difficulty scores are its own estimates, Google Play ranks stop at the top 30, and the AI work runs on tokens you can run out of.

- **Value for money: C.** Basic is $14.99 a month for 5 apps and 50 keywords, billed monthly, between this category's cheaper quarter and its middle. Indie at $29 lifts that to 10 apps and 2,500 keywords. AI work uses tokens, with extra packs from $1.99 for 100.
- **Free plan and trial: C.** A free plan that doesn't expire: 1 app, 5 keywords, 1 competitor, the screenshot editor with unlimited exports and 50 AI tokens once. Five keywords is a cap you'll hit on day one. The Indie trial needs a card.
- **Features: C.** Daily rank tracking, popularity and difficulty scores, AI listing text and translation, a screenshot studio, store publishing and the Ari assistant. The listing's own gaps keep it here: the scores are its own estimates, and Google Play ranks stop at the top 30.
- **Ease of use: C.** No rating on record. Publishing needs your App Store Connect or Google Play account connected, and you keep an eye on a token allowance for the AI work.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to App Store Connect and Google Play Console, and paid plans add a REST API and an MCP package for Claude Desktop or Cursor.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from AppDrift's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among app store optimization tools

- AppDrift's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
- It stands best on platforms and integrations (B, above 18 of 42) and worst on ease of use (C, above 0).
- Its paid plans start at $14.99 a month, against a middle price of $19 for the category: 13 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization

## Keep it, or make your own?

**Keep it.** To replace AppDrift you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It costs $179.88 a year.

- You could not: Keyword rankings and popularity scores from both app stores, gathered every day.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: Daily checks of where your pages rank in search results.
- You could not: It plugs into other products, App Store Connect, Google Play Console and Claude among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

App Store Connect, Google Play Console, Claude, Cursor

**Tags:** App store optimization, Keyword research, Rank tracking, AI features, Public API

## Alternatives

- [AppFollow](https://toolgpa.com/tools/appfollow): App review management with AI replies, plus ASO keyword tracking. [Compare](https://toolgpa.com/compare/appdrift-vs-appfollow)
- [Asodesk](https://toolgpa.com/tools/asodesk): ASO keyword research, rank tracking and review replies for apps. [Compare](https://toolgpa.com/compare/appdrift-vs-asodesk)
- [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-appdrift)
- [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/appdrift-vs-apptweak)
- [Astro](https://toolgpa.com/tools/astro): Mac app for App Store keyword research and daily rank tracking. [Compare](https://toolgpa.com/compare/appdrift-vs-astro)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://appdrift.co/pricing
- https://appdrift.co/
- https://appdrift.co/about
- https://appdrift.co/mcp
- https://appdrift.co/store-publishing

Page: https://toolgpa.com/tools/appdrift
Listed by ToolGPA (toolgpa.com).
