# Appfigures review (2026): is the free plan enough?

> App analytics, review replies and ASO keyword tracking in one account

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Appfigures gathers an app business's downloads, revenue, subscriptions, ad revenue and campaign spend from the stores into one dashboard, and adds review replies and ASO tools for keyword research and rank tracking. Higher plans add download and revenue estimates for competitors. A free plan covers the analytics for up to five apps.

- **Category:** App Store Optimization (ASO)
- **Made by:** Appfigures
- **Website:** https://appfigures.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Appfigures has a free plan, and paid plans start at $7.99 per month, billed annually ($9.99 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies.
- **Free trial:** Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 5 connected apps with download, revenue, subscription, ad and payout tracking. |
| Connect | $7.99 per month, billed annually ($9.99 billed monthly) | Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking. |
| Monitor | $35.99 per month for 100 keywords, billed annually ($44.99 monthly) | Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies. |
| Optimize | $119.99 per month for 500 keywords, billed annually ($149.99 monthly) | Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results. |
| Boost | $449.99 per month for 1,000 keywords, billed annually ($599.99 monthly) | Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords. |
| Amplify | $999.99 per month for 2,500 keywords, billed annually ($1,399.99 monthly) | Everything in Boost with unlimited premium competitors. |

Read from https://appfigures.com/platform/pricing on Oct 23, 2026. Prices change, so confirm with Appfigures before buying.

## Ways to pay less

- **About 20% off with annual billing** (Annual discount): Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly. Source: https://appfigures.com/platform/pricing

## Key features

- **Store analytics in one place:** Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- **Keyword rank tracking:** Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- **Keyword research:** Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- **Review management:** Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- **Competitor intelligence:** From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- **Category ranks and featuring:** Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.

## Good for

- Indie developers who want all their store sales and downloads in one free dashboard
- Small teams that need keyword tracking and review replies at a low price
- Publishers studying competitors' downloads and revenue

## Worth knowing

- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 23, 2026. Appfigures puts your downloads, revenue, subscriptions, ad revenue and payouts in one dashboard, free for up to 5 apps, and adds review replies and keyword tracking on paid plans. The $7.99 plan has no keyword tracking at all, though. That starts at Monitor, $35.99 a month for 100 keywords, and competitors' downloads and revenue wait on Boost at $449.99.

- **Value for money: C.** Connect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500.
- **Free plan and trial: C.** The free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated.
- **Features: B.** Store analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize.
- **Ease of use: C.** No rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much.
- **Platforms and integrations: C.** Web only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Appfigures's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among app store optimization tools

- Appfigures's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
- It stands best on features (B, above 30 of 42) and worst on ease of use (C, above 0).
- Its paid plans start at $7.99 a month, against a middle price of $19 for the category: 2 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization

## Keep it, or make your own?

**Keep it.** To replace Appfigures you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It costs $95.88 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Keyword rankings and popularity scores from both app stores, gathered every day.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: Daily checks of where your pages rank in search results.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Apple Ads, Slack

**Tags:** App store optimization, Keyword research, Rank tracking, Reports, AI features

## Alternatives

- [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/appfigures-vs-apptweak)
- [AppFollow](https://toolgpa.com/tools/appfollow): App review management with AI replies, plus ASO keyword tracking. [Compare](https://toolgpa.com/compare/appfigures-vs-appfollow)
- [Sensor Tower](https://toolgpa.com/tools/sensor-tower): Market intelligence on app downloads, revenue, usage and ads. [Compare](https://toolgpa.com/compare/appfigures-vs-sensor-tower)
- [MobileAction](https://toolgpa.com/tools/mobile-action): ASO keyword tools and Apple Ads campaign management for app teams. [Compare](https://toolgpa.com/compare/appfigures-vs-mobile-action)
- [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-appfigures)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://appfigures.com/platform/pricing
- https://appfigures.com/
- https://appfigures.com/products/aso-tools
- https://appfigures.com/products/app-analytics

Page: https://toolgpa.com/tools/appfigures
Listed by ToolGPA (toolgpa.com).