# AppLaunchpad review (2026): is the free plan enough? > Browser-based App Store and Google Play screenshot generator Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. AppLaunchpad is a web editor for making the screenshots shown on App Store and Google Play listings. App screens are dropped into device frames and templates, captions and backgrounds are added, and the result is exported in every size both stores require. The same company makes mockup and app icon generators and a free tracker of top iOS charts. - **Category:** App Store Optimization (ASO) - **Made by:** Obvair Labs - **Website:** https://theapplaunchpad.com - **Runs on:** Web - **Who should skip it:** Skip it if you need keyword research or rank tracking, as it only makes listing images. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, AppLaunchpad has a free plan, and paid plans start at $10 per month, billed annually ($15 billed monthly). - **Pricing model:** Free plan - **Free plan:** The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | The editor with 10 templates, 100 layouts, 70 fonts and a small graphics library; exports are limited. | | Pro | $10 per month, billed annually ($15 billed monthly) | Unlimited exports, 1,000+ templates, 10K+ graphics, 700+ fonts, AI translation, brand assets, the mockup tools and up to 100 projects. | | Enterprise | Custom | Up to 500 projects, arranged by contacting AppLaunchpad. | Read from https://theapplaunchpad.com/pricing on Oct 23, 2026. Prices change, so confirm with AppLaunchpad before buying. ## Ways to pay less - **A third off with annual billing** (Annual discount): Pro is $120 a year ($10 a month) against $15 billed monthly. The page's toggle says Save 50%, a figure that matches its rupee prices. Source: https://theapplaunchpad.com/pricing ## Key features - **Screenshot templates:** Start from ready-made screenshot designs: 10 on the free plan and more than 1,000 on Pro, with portrait, landscape and custom layouts. - **Current device frames:** Frames for recent iPhones, iPads and Android phones and tablets, which AppLaunchpad says it adds as new devices come out. - **Every store size at once:** A design is scaled automatically to all the screenshot sizes the App Store and Google Play ask for. - **Localized screenshots:** Duplicate a set for other languages and regions; Pro adds an AI translator for the captions. - **Graphics, fonts and backgrounds:** Backgrounds with colors, gradients, patterns or images, plus icons, illustrations and font styling, with a larger library on Pro. - **App Store Tracker:** A free page listing the top 100 iOS apps by category, country and chart, with review counts, ratings and release dates. ## Good for - Indie developers making store screenshots without a designer - Releasing the same app in many languages - Teams that need App Store and Google Play sizes from one design ## Worth knowing - It makes listing images only; there is no keyword research or rank tracking. - The free plan limits exports and has a much smaller library of templates, fonts and graphics. - Pro allows up to 100 projects; more needs the Enterprise plan through sales. - Payment is by credit or debit card only; PayPal and prepaid cards are not accepted. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. AppLaunchpad is a browser editor for store screenshots: drop your app screens into device frames and templates, add captions, and export every size the App Store and Google Play ask for. Pro is $10 a month on yearly billing. It makes listing images and nothing else, though, so keywords and rankings still need another tool. - **Value for money: B.** Pro is $10 a month billed annually ($15 monthly), right at this category's cheaper quarter, for unlimited exports, 1,000+ templates, AI caption translation and up to 100 projects. - **Free plan and trial: C.** A free plan with the editor, 10 templates, 100 layouts, 70 fonts and resizing to every device size. Exports are limited, though, and the library is a small slice of Pro's. - **Features: C.** Templates, current iPhone, iPad and Android frames, every store size from one design, localized sets and an AI caption translator on Pro. It does screenshots fully, but that's a smaller job: no keyword research or rank tracking. - **Ease of use: C.** No rating on record. It's a design editor, so the work is building each screenshot set yourself, frame by frame. - **Platforms and integrations: C.** Web only, with no desktop or phone app, and no integrations or API on the listing. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AppLaunchpad's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - AppLaunchpad's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11. - It stands best on value for money (B, above 31 of 42) and worst on ease of use (C, above 0). - Its paid plans start at $10 a month, against a middle price of $19 for the category: 8 of the 33 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 5 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace AppLaunchpad you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It costs $120 a year. - You could make: Templates: an app builder makes this well. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** App store optimization, Templates, AI features ## Alternatives - [AppDrift](https://toolgpa.com/tools/appdrift): ASO workspace for keywords, screenshots, translation and publishing. [Compare](https://toolgpa.com/compare/appdrift-vs-applaunchpad) - [GrowASO](https://toolgpa.com/tools/growaso): Low-cost AI ASO tool with listing writer, rank tracking and icons. [Compare](https://toolgpa.com/compare/applaunchpad-vs-growaso) - [SplitMetrics](https://toolgpa.com/tools/splitmetrics): Store page A/B testing and Apple Ads campaign automation. [Compare](https://toolgpa.com/compare/applaunchpad-vs-splitmetrics) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://theapplaunchpad.com/pricing - https://theapplaunchpad.com/ - https://theapplaunchpad.com/app-store-tracker Page: https://toolgpa.com/tools/applaunchpad Listed by ToolGPA (toolgpa.com).