# Apple Business review (2026): is it any good? > Free Apple portal for a business's place card on Apple Maps Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Apple Business is Apple's free portal for businesses, which now brings together what were Apple Business Connect, Apple Business Manager and Apple Business Essentials. For local search, it lets a business claim its locations and edit the place card shown in Apple Maps, Siri and other Apple apps, add photos, promotions and action buttons, and see how customers find it. The same account also covers device management, work email and branding in Mail and Wallet. - **Category:** Local SEO Tools - **Made by:** Apple - **Website:** https://business.apple.com - **Runs on:** Web - **Who should skip it:** Skip it if you need Google, Bing or Yelp too, as it covers Apple's apps only. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Apple Business is free to use. - **Pricing model:** Free - **Free plan:** Free to start: place card customization on Apple Maps, showcases, Actions, insights and brand tools, with device management and 5GB of iCloud storage per user. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Apple Business | $0 | Locations and place cards on Apple Maps, showcases, Actions, insights and brand identity, plus built-in device management and 5GB of storage per user. | Read from https://business.apple.com/support/ on Oct 23, 2026. Prices change, so confirm with Apple Business before buying. ## Key features - **Place cards:** Set the name, category, hours including holiday hours, phone, website, photos, logo and details such as payment types, Wi-Fi and parking for each physical location. - **Showcases:** Publish seasonal items, offers or events on a location's place card, with a call-to-action button that links to the business's app or website. - **Actions:** Add buttons such as Menu, Reserve, Order or Tickets to a place card, created in the portal or through the brands API and approved by Apple first. - **Insights:** See how customers search for the business, how they interact with its place card, showcases and Actions, and how it compares with competitors. - **Brand identity across Apple apps:** Register a brand, including online-only businesses, and show its name and logo in Maps, Wallet, Siri, Branded Mail and Tap to Pay on iPhone. - **Ads on Apple Maps:** Paid ads that place a business in Apple Maps search results, with buttons to call or get directions, sold separately in the US and Canada only. ## Good for - Local businesses that want their Apple Maps place card correct and complete - Brands that want their logo shown in Apple Mail, Wallet and payments - Companies already using Apple Business to manage their Apple devices ## Worth knowing - It covers Apple Maps and other Apple apps only; Google, Bing and Yelp listings are claimed separately. - Actions need Apple's approval, which can take up to three working days, and show only on iOS or iPadOS 17.4 or later. - Feature availability varies by country, and ads on Apple Maps are open only to businesses in the US and Canada. - The paid extras, iCloud storage from $0.99 per user a month and AppleCare+ for Business from $6.99 a month, are for the device side and not needed for Maps. ## ToolGPA grades **GPA: 2.8 out of 4**, graded Oct 23, 2026. Apple Business is Apple's free portal for the place card a business shows in Apple Maps, Siri and other Apple apps: hours, photos, offers, action buttons and insights, plus device management on the same account. It covers Apple's apps only, Actions wait on Apple's approval, and features vary by country. - **Value for money: A.** Free to start, with place cards, showcases, Actions, insights and brand tools at no cost. The paid extras, iCloud storage and AppleCare+ for Business, are for the device side and not needed for Maps. - **Free plan and trial: A.** Everything a business needs for its Apple Maps place card is free, with nothing to pay unless you want more iCloud storage or AppleCare+ for devices. - **Features: C.** Place cards with holiday hours and details, showcases, Actions such as Reserve or Order, insights against competitors and brand logos in Mail and Wallet. The gap: it covers Apple's apps only, with Google, Bing and Yelp claimed separately. - **Ease of use: C.** No rating on record. You claim each location and fill in its place card, and Actions need Apple's approval, which can take up to three working days. - **Platforms and integrations: C.** A web portal that publishes only to Apple's own apps: Maps, Siri, Wallet and Mail. Actions show only on iOS or iPadOS 17.4 or later. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Apple's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among local SEO tools - Apple Business's GPA of 2.8 is higher than 58 of the 61 other local SEO tools we grade, and level with 1. - It stands best on free plan and trial (A, above 59 of 61) and worst on platforms and integrations (C, above 0). - Apple Business has no paid plan. - On features, ease of use and platforms it scores 2.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/local-seo ## Keep it, or make your own? **Keep it.** Apple Business is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.8 is higher than 58 of the 61 other local SEO tools we grade. - You could make: Reports: an app builder makes this well. - You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each. - You could not: It plugs into other products, Apple Maps, Siri and Apple Wallet among them. - You could not: Hooks into the device itself: Siri. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Apple Maps, Siri, Apple Wallet, Apple Mail, Apple Ads **Tags:** Local listings, Reports ## Alternatives - [Google Business Profile](https://toolgpa.com/tools/google-business-profile): Free listing that sets how a business shows on Google Maps and Search. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-google-business-profile) - [Bing Places for Business](https://toolgpa.com/tools/bing-places-for-business): Free Microsoft listing for a business on Bing search and Bing Maps. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-bing-places-for-business) - [Yelp for Business](https://toolgpa.com/tools/yelp-for-business): Free Yelp business page, with paid ads and page upgrades. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-yelp-for-business) - [Yext](https://toolgpa.com/tools/yext): Enterprise listings, reviews and AI visibility for many locations. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-yext) - [BrightLocal](https://toolgpa.com/tools/brightlocal): Local SEO platform for rankings, listings, reviews and AI visibility. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-brightlocal) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://business.apple.com/support/ - https://business.apple.com/ - https://business.apple.com/grow - https://support.apple.com/en-us/guide/business/axm7909096bf/web - https://support.apple.com/en-us/guide/business/axm6d9dc7acf/web - https://support.apple.com/en-us/guide/business/abcb98816a34/web - https://support.apple.com/en-us/guide/business/abcba5e65376/web - https://support.apple.com/en-us/guide/business/axmef1c47twq/web Page: https://toolgpa.com/tools/apple-business-connect Listed by ToolGPA (toolgpa.com).