# AppsFlyer review (2026): is the free plan enough? > Mobile attribution and marketing measurement platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. AppsFlyer is a mobile measurement platform that attributes app installs and in-app actions to marketing campaigns. It also offers deep linking, fraud protection and audience tools. Plans are priced by conversions, with a free Zero plan for owned media and pay-as-you-go and custom-priced paid tiers. - **Category:** Ad Creative & Reporting - **Made by:** AppsFlyer Ltd. - **Website:** https://www.appsflyer.com - **Runs on:** Web - **Who should skip it:** Not for you if you run paid campaigns and want to stay free, because Zero isn't for them. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, AppsFlyer has a free plan, and paid plans start at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000. - **Pricing model:** Free plan - **Free plan:** Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics. - **Free trial:** One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons. | Plan | Price | What you get | | --- | --- | --- | | Zero | $0 | For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package. | | Growth | $0.07 per conversion, pay-as-you-go, after the first 12,000 free | Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free. | | Enterprise | Custom | Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales. | Read from https://www.appsflyer.com/pricing on Nov 13, 2026. Prices change, so confirm with AppsFlyer before buying. ## Key features - **Mobile attribution:** Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan. - **SKAdNetwork support:** SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison. - **Deep linking:** Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan. - **Fraud protection:** Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan. - **Audiences and data access:** Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts. - **Custom dashboards:** Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package. ## Good for - App teams that need install and event attribution across paid channels - Startups that want to start free and pay per conversion as paid campaigns begin - Larger brands that want cross-channel attribution and fraud tools through a custom plan ## Worth knowing - The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year. - API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial. - Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ. - Enterprise pricing is not published. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. AppsFlyer measures mobile installs and in-app events. The free Zero plan is for apps with no paid campaigns, Growth is $0.07 a conversion after 12,000 free in year one, and fraud protection and raw data are premium extras. - **Value for money: C.** Growth is $0.07 a conversion after the first 12,000 free, and Enterprise is unpublished. That is a per-conversion price, which we place at the ordinary grade. - **Free plan and trial: C.** Zero is free but meant for apps with owned media only. The 12,000-conversion welcome package applies once, in the first year. - **Features: C.** Attribution, SKAdNetwork support and deep linking. Protect360 fraud protection, Raw Data API, Audiences and Data Locker are premium; multi-touch is Enterprise. - **Ease of use: C.** Needs an SDK in the app and networks connected. We found no store rating. - **Platforms and integrations: C.** Web dashboard with APIs. No integrations are listed on its record, and no desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AppsFlyer's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - AppsFlyer's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of AppsFlyer you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: An API that other software can build on. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Reports, Dashboards, Public API, AI features ## Alternatives - [Singular](https://toolgpa.com/tools/singular): Mobile attribution and marketing analytics platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-singular) - [Branch](https://toolgpa.com/tools/branch): Mobile attribution, deep linking and analytics platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-branch) - [Kochava](https://toolgpa.com/tools/kochava): Mobile attribution and omnichannel ad measurement platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-kochava) - [Measured](https://toolgpa.com/tools/measured): Marketing measurement with media mix modeling and incrementality tests. [Compare](https://toolgpa.com/compare/appsflyer-vs-measured) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.appsflyer.com/pricing - https://www.appsflyer.com Page: https://toolgpa.com/tools/appsflyer Listed by ToolGPA (toolgpa.com).