# Apptivo review (2026): is it worth $15 a month per user, billed yearly?

> Per-user CRM and business app suite with 65+ apps

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Apptivo is a cloud suite of business applications with a CRM at its center, covering leads, a sales pipeline, email sequences, invoicing, projects and automation triggers. It is sold per user in four plans that differ mainly in how many apps, custom fields, workflows and dashboards they allow. Every plan includes 24x7 support through online chat and email.

- **Category:** CRM Software
- **Made by:** Apptivo
- **Website:** https://www.apptivo.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want a free plan, because only a 14-day trial is offered.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Apptivo is a paid product with a free trial, starting at $15 per user / month, billed annually ($20 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card.

| Plan | Price | What you get |
| --- | --- | --- |
| Lite | $15 per user / month, billed annually ($20 billed monthly) | For small sales teams: 18 apps, 100 custom fields per app, 25 workflows and 8 custom dashboards. |
| Premium | $25 per user / month, billed annually ($30 billed monthly) | For growing teams: 46 apps, 250 custom fields per app, 75 workflows and 25 custom dashboards. |
| Ultimate | $40 per user / month, billed annually ($50 billed monthly) | For large teams: 57 apps, 350 custom fields per app, 150 workflows and 50 custom dashboards. |
| Enterprise | Custom | 65 apps, 500 custom fields per app, 300 workflows, 100 dashboards, custom integration and an SLA with an account manager. |

Read from https://www.apptivo.com/crm-software/ on Nov 12, 2026. Prices change, so confirm with Apptivo before buying.

## Ways to pay less

- **Lower per-user price with annual billing** (Annual discount): The pricing toggle shows annual billing at $15, $25 and $40 per user a month, against $20, $30 and $50 billed monthly. Source: https://www.apptivo.com/crm-software/

## Key features

- **Lead management:** Default lead statuses and qualification cycles that can be configured, automatic lead allocation and email-to-lead capture.
- **Sales pipeline:** Pipeline management for prospects, with forecast and sales quota dashboards to track attainment.
- **Email sequences:** Automated email sequences that send follow-ups to prospects based on their response time.
- **Automation triggers:** Triggers run predefined actions, such as sending an email or updating a record, when an event happens in Apptivo.
- **Invoicing and projects:** An online billing app invoices customers and collects payments, and project apps sit in the same suite.
- **Plan limits by app count:** The number of included apps rises from 18 on Lite to 65 on Enterprise, with matching limits on custom fields, workflows and dashboards.

## Good for

- Small sales teams that want a low per-user price
- Businesses that want CRM, invoicing and projects in one suite

## Worth knowing

- Monthly billing adds $5 per user on Lite and Premium and $10 on Ultimate over the annual price.
- No free plan; the vendor offers a 14-day free trial and a one-to-one demo.
- Custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium or above.
- Enterprise has no published price.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Apptivo is a per-user CRM and business app suite with 65-plus apps. Prices start at $15 a user a month billed yearly, but custom fields, workflows and dashboards are capped by plan, and monthly billing adds $5 or more.

- **Value for money: B.** $15 a user a month billed yearly sits at the edge of the cheapest quarter of CRM tools, against a $25 middle. Monthly billing is $20.
- **Free plan and trial: C.** A 14-day free trial with no card needed. No free plan.
- **Features: C.** Leads, pipeline, email sequences, automation, invoicing and projects. The listing's gap: custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium.
- **Ease of use: C.** No store rating on record. With many apps and app-count limits, there is setup to do.
- **Platforms and integrations: B.** Web only, with Google Workspace, Microsoft 365, Slack, QuickBooks, PayPal and Xero connections.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Apptivo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among CRM tools

- Apptivo's GPA of 2.4 is higher than 76 of the 116 other CRM tools we grade, and level with 22.
- It stands best on value for money (B, above 101 of 116) and worst on features (C, above 1).
- Its paid plans start at $15 a month for each person, against a middle price of $29 for the category: 21 of the 93 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 14 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/crm

## Keep it, or make your own?

**Keep it.** To replace Apptivo you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $180 a year.

- You could make: Sales pipeline, invoicing and reports: an app builder makes these well.
- You could not: Connections to other products, each kept working as those products change.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It is priced for each person, which means accounts and billing for a team.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Workspace, Microsoft Office 365, Slack, QuickBooks, PayPal, Xero

**Tags:** Sales pipeline, Invoicing, Workflow automation, Email campaigns, Dashboards, Reports

## Alternatives

- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/apptivo-vs-zoho-crm)
- [Insightly](https://toolgpa.com/tools/insightly): CRM with built-in project management for after the sale. [Compare](https://toolgpa.com/compare/apptivo-vs-insightly)
- [Bitrix24](https://toolgpa.com/tools/bitrix24): Flat-priced CRM with tasks, chat, video calls and a site builder. [Compare](https://toolgpa.com/compare/apptivo-vs-bitrix24)
- [Vtiger](https://toolgpa.com/tools/vtiger): All-in-one CRM with a free cloud plan and an open-source edition. [Compare](https://toolgpa.com/compare/apptivo-vs-vtiger)
- [Pipedrive](https://toolgpa.com/tools/pipedrive): Sales CRM organized around visual deal pipelines. [Compare](https://toolgpa.com/compare/apptivo-vs-pipedrive)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.apptivo.com/crm-software/

Page: https://toolgpa.com/tools/apptivo
Listed by ToolGPA (toolgpa.com).