# AppTweak review (2026): is it worth $79 a month, billed yearly? > App store optimization and Apple Ads platform for apps and games Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. AppTweak is a web platform for app store optimization on the App Store and Google Play. Its ASO plans cover keyword research and tracking, competitor metadata and creatives, and reporting, priced by the number of apps followed. Apple Ads campaign management, review replies, download and revenue estimates and an API are sold as separate products. - **Category:** App Store Optimization (ASO) - **Made by:** AppTweak (since 2014) - **Website:** https://www.apptweak.com - **Runs on:** Web - **Who should skip it:** Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, AppTweak is a paid product with a free trial, starting at $79 per month for 5 apps, billed annually ($99 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial of each product; billing details are required and the card is charged unless you cancel. | Plan | Price | What you get | | --- | --- | --- | | Essential | $79 per month for 5 apps, billed annually ($99 billed monthly) | 500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually. | | Grow | $299 per month for 5 apps, billed annually ($359 billed monthly) | 1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually. | | Expand | $549 per month for 5 apps, billed annually ($659 billed monthly) | 3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20. | | Enterprise | Custom | Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on. | Read from https://www.apptweak.com/en/pricing on Oct 23, 2026. Prices change, so confirm with AppTweak before buying. ## Ways to pay less - **Two months free with annual billing** (Annual discount): AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly. Source: https://www.apptweak.com/en/pricing ## Key features - **Keyword research and tracking:** Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes. - **Competitor metadata and creatives:** See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages. - **Organic installs per keyword:** From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes. - **Reporting Studio:** Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt. - **AI visibility for apps:** An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites. - **Apple Ads campaign manager:** A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that. ## Good for - App marketers handling keywords and store listings on both the App Store and Google Play - Teams that run Apple Ads alongside organic store optimization - Publishers comparing their store listings and creatives with competitors ## Worth knowing - Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number. - Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans. - The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan. - Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. AppTweak is a web platform for App Store and Google Play optimization: keyword research on a database it puts at 30 million keywords, rank tracking, and competitors' metadata and creatives. It starts at $79 a month for 5 apps on yearly billing, with one seat on every listed plan. The ASO tools have only a 7-day trial that takes your card, and organic installs per keyword wait on Grow at $299. - **Value for money: D.** Essential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. - **Free plan and trial: D.** The ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. - **Features: B.** Over 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. - **Ease of use: C.** No rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AppTweak's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - AppTweak's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9. - It stands best on features (B, above 30 of 42) and worst on value for money (D, above 0). - Its paid plans start at $79 a month, against a middle price of $19 for the category: 29 of the 33 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace AppTweak you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $948 a year. - You could make: Reports: an app builder makes this well. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Daily checks of where your pages rank in search results. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with App Store Connect, Google Play Console, Apple Ads, Zendesk, Slack **Tags:** App store optimization, Keyword research, Rank tracking, AI search visibility, Reports, Public API, AI features ## Alternatives - [Sensor Tower](https://toolgpa.com/tools/sensor-tower): Market intelligence on app downloads, revenue, usage and ads. [Compare](https://toolgpa.com/compare/apptweak-vs-sensor-tower) - [MobileAction](https://toolgpa.com/tools/mobile-action): ASO keyword tools and Apple Ads campaign management for app teams. [Compare](https://toolgpa.com/compare/apptweak-vs-mobile-action) - [AppFollow](https://toolgpa.com/tools/appfollow): App review management with AI replies, plus ASO keyword tracking. [Compare](https://toolgpa.com/compare/appfollow-vs-apptweak) - [Appfigures](https://toolgpa.com/tools/appfigures): App analytics, review replies and ASO keyword tracking in one account. [Compare](https://toolgpa.com/compare/appfigures-vs-apptweak) - [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-apptweak) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.apptweak.com/en/pricing - https://www.apptweak.com/en - https://www.apptweak.com/en/about/who-we-are - https://www.apptweak.com/en/aso-reporting-studio - https://www.apptweak.com/en/app-reviews-tool Page: https://toolgpa.com/tools/apptweak Listed by ToolGPA (toolgpa.com).