# Artisan review (2026): is it worth it? > Ava, an AI sales agent that runs outbound and books meetings Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Artisan sells Ava, an AI business development rep that finds leads, runs email and social outreach, handles replies and books meetings for human reps. The platform includes a B2B contact database, signals, a sequencer and an add-on dialer. Plans are sized to lead volume and sold through sales. - **Category:** AI Agents - **Made by:** Artisan - **Website:** https://www.artisan.co - **Runs on:** Web - **Who should skip it:** Skip it if you want a price: Team, Scale and Enterprise are all quoted. - **Facts last checked:** Nov 12, 2026 ## Pricing Artisan's current pricing could not be confirmed from its own site. ## Key features - **Ava, the AI BDR:** Runs outbound campaigns on email and social, replies to prospects and books meetings; calls are queued for human reps. - **B2B lead database:** Plans include a database of 250M+ verified B2B contacts, plus enrichment and signal-triggered outreach. - **Guardrails on what Ava sends:** Approve before sending, lock tone and calls to action, set banned phrases and keep do-not-contact lists. - **CRM sync:** Salesforce and HubSpot sync both ways, with custom webhooks and Slack for the team. - **Dialer add-on:** An AI dialer is sold per seat; Ava emails and reps dial, with a brief before each call and a follow-up after. ## Good for - Sales teams starting or scaling outbound without more BDR hires - Teams that want leads, sequencing and meeting booking in one product - Companies needing SOC 2 Type II and SSO for outbound tools ## Worth knowing - No prices are published: Team, Scale and Enterprise plans are quoted by sales and sized to volume. - The listed plans are sized at about 2,500 and 6,000 leads contacted a month for Team and Scale. - Ava sends in your reps' names from your own sending domains. - The dialer is an add-on priced per seat. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Artisan's AI rep, Ava, finds leads in a B2B database and emails them in your reps' names from your own domains. Plans are quoted by sales, sized at about 2,500 and 6,000 leads a month, and the dialer is a per-seat add-on. - **Value for money: C.** No prices are published: Team, Scale and Enterprise are quoted by sales, so it sits in the middle by default. - **Free plan and trial: F.** No free plan or trial is shown on the pricing page. - **Features: C.** An AI BDR, lead database, guardrails and CRM sync, but calling needs a dialer add-on priced per seat. - **Ease of use: C.** No store rating on record. Ava needs your sending domains, CRM and guardrails set before it sends. - **Platforms and integrations: C.** Web only, with three named integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Artisan's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI agents - Artisan's GPA of 1.6 is higher than 0 of the 101 other AI agents we grade, and level with 10. - It stands best on value for money (C, above 17 of 101) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/ai-agents ## Keep it, or make your own? **Keep it.** To replace Artisan you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 91 of the 101 other AI agents grade higher. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Newsletters sent to thousands of people that still reach the inbox. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Slack **Tags:** AI agents, Email campaigns, AI features ## Alternatives - [11x](https://toolgpa.com/tools/11x): AI sales agents for inbound, outbound and expansion. [Compare](https://toolgpa.com/compare/11x-vs-artisan) - [Lindy](https://toolgpa.com/tools/lindy): AI teammate for Slack that works across your team's tools. [Compare](https://toolgpa.com/compare/artisan-vs-lindy) - [Relevance AI](https://toolgpa.com/tools/relevance-ai): Low-code platform for building AI agents and multi-agent teams. [Compare](https://toolgpa.com/compare/artisan-vs-relevance-ai) - [Retell AI](https://toolgpa.com/tools/retell-ai): Pay-per-minute platform for AI phone and chat agents. [Compare](https://toolgpa.com/compare/artisan-vs-retell-ai) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.artisan.co/pricing - https://www.artisan.co Page: https://toolgpa.com/tools/artisan Listed by ToolGPA (toolgpa.com).