# ASO.dev review (2026): is it worth $15 a month per seat, billed yearly?

> App Store Connect manager with unlimited ASO keyword tracking

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

ASO.dev is an app for managing App Store Connect and Google Play listings and doing App Store keyword research. It edits metadata across localizations, bulk-uploads screenshots, changes subscription prices and answers reviews, while higher plans add unlimited keyword tracking, competitor research and Apple Ads intelligence. It runs as a desktop and mobile app rather than in a browser.

- **Category:** App Store Optimization (ASO)
- **Made by:** ASO.dev LLP
- **Website:** https://aso.dev
- **Runs on:** macOS, Windows, Linux, iOS, Android
- **Who should skip it:** Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, ASO.dev is a paid product with a free trial, starting at $15 per seat / month, billed annually ($19 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 3-day free trial on every plan.

| Plan | Price | What you get |
| --- | --- | --- |
| Console | $15 per seat / month, billed annually ($19 billed monthly) | Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year. |
| Indie | $29 per seat / month, billed annually ($39 billed monthly) | Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export. |
| Pro | $69 per seat / month, billed annually ($89 billed monthly) | 60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year. |
| Marketing | $149 per seat / month, billed annually ($199 billed monthly) | Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights. |

Read from https://aso.dev/pricing/ on Oct 23, 2026. Prices change, so confirm with ASO.dev before buying.

## Ways to pay less

- **Lower per-seat price with yearly billing** (Annual discount): ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month. Source: https://aso.dev/pricing/

## Key features

- **Metadata and bulk editors:** Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- **Unlimited keyword tracking:** From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- **Competitor and keyword spy tools:** See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- **Pricing and in-app purchases:** Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- **Screenshots and reviews:** Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- **Apple Ads intelligence:** The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.

## Good for

- Developers who spend a lot of time in App Store Connect and Google Play Console
- Tracking large App Store keyword lists without per-keyword limits
- Studios localizing listings into many languages

## Worth knowing

- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 23, 2026. ASO.dev is an installed app for editing App Store Connect and Google Play listings, prices and screenshots in bulk and answering reviews, with unlimited App Store keyword tracking from Indie at $29 a seat a month billed annually. There's no web version, the trial lasts only 3 days, and keyword tracking doesn't cover Google Play yet.

- **Value for money: C.** Console is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69.
- **Free plan and trial: D.** No free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move.
- **Features: C.** Metadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available.
- **Ease of use: C.** No rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up.
- **Platforms and integrations: B.** Mac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from ASO.dev's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among app store optimization tools

- ASO.dev's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
- It stands best on platforms and integrations (B, above 18 of 42) and worst on free plan and trial (D, above 7).
- Its paid plans start at $15 a month for each person, against a middle price of $19 for the category: 14 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization

## Keep it, or make your own?

**Keep it.** To replace ASO.dev you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $180 a year.

- You could not: Keyword rankings and popularity scores from both app stores, gathered every day.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: Daily checks of where your pages rank in search results.
- You could not: Apps for macOS, Windows, Linux, iOS and Android that stay in step with each other.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI, Claude

**Tags:** App store optimization, Keyword research, Rank tracking, AI features

## Alternatives

- [Astro](https://toolgpa.com/tools/astro): Mac app for App Store keyword research and daily rank tracking. [Compare](https://toolgpa.com/compare/aso-dev-vs-astro)
- [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-aso-dev)
- [Asodesk](https://toolgpa.com/tools/asodesk): ASO keyword research, rank tracking and review replies for apps. [Compare](https://toolgpa.com/compare/aso-dev-vs-asodesk)
- [Appfigures](https://toolgpa.com/tools/appfigures): App analytics, review replies and ASO keyword tracking in one account. [Compare](https://toolgpa.com/compare/appfigures-vs-aso-dev)
- [AppDrift](https://toolgpa.com/tools/appdrift): ASO workspace for keywords, screenshots, translation and publishing. [Compare](https://toolgpa.com/compare/appdrift-vs-aso-dev)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://aso.dev/pricing/
- https://aso.dev/
- https://aso.dev/getting-started/
- https://aso.dev/terms/
- https://apps.apple.com/us/app/connect-apple-gp-mcp-ai-asodev/id6445911688

Page: https://toolgpa.com/tools/aso-dev
Listed by ToolGPA (toolgpa.com).
