# ASOTool review (2026): is the free plan enough? > Keyword research and rank tracking for App Store and Google Play Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. ASOTool is a web-based keyword research tool for the App Store and Google Play. It scores popularity, difficulty and opportunity for each keyword from live store results, tracks an app's rank in any of 175 storefronts, and proposes a title, subtitle and keyword field scored against the saved list. It does not cover reviews, ads or attribution. - **Category:** App Store Optimization (ASO) - **Made by:** ASOTool - **Website:** https://asotool.dev - **Runs on:** Web - **Who should skip it:** Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, ASOTool has a free plan, and paid plans start at $12.99 per month, including VAT, billed monthly. - **Pricing model:** Free plan - **Free plan:** 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces. - **Free trial:** 7-day free trial of Pro; a card is taken at checkout. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts. | | Pro | $12.99 per month, including VAT, billed monthly | Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export. | Read from https://asotool.dev/ on Oct 23, 2026. Prices change, so confirm with ASOTool before buying. ## Key features - **Keyword discovery:** Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty. - **Marked estimates:** App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~. - **Rank tracking:** Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days. - **Optimize:** Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only. - **Team workspaces and export:** Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON. ## Good for - Indie developers researching keywords on a small budget - Apps listed on both the App Store and Google Play - Agencies keeping one shared workspace per client app ## Worth knowing - It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates. - Google Play popularity is always an estimate, since Google publishes no search volume. - The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro. - Pro is sold only monthly; the pages read show no yearly price. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. ASOTool scores keyword popularity, difficulty and opportunity from live store results, tracks your rank in any of 175 storefronts and proposes a title, subtitle and keyword field, with Pro at $12.99 a month for unlimited apps and keywords. It covers keywords and metadata only, with no reviews, ads or download estimates, and Google Play popularity is always an estimate. - **Value for money: C.** Pro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read. - **Free plan and trial: C.** A free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout. - **Features: C.** Keyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates. - **Ease of use: C.** No rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first. - **Platforms and integrations: C.** Web only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON. These are ToolGPA's own grades. Graded from this listing, whose facts were read from ASOTool's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - ASOTool's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9. - Its paid plans start at $12.99 a month, against a middle price of $19 for the category: 12 of the 33 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 7 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace ASOTool you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $155.88 a year. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Daily checks of where your pages rank in search results. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** App store optimization, Keyword research, Rank tracking ## Alternatives - [Applyra](https://toolgpa.com/tools/applyra): Flat-price ASO keyword tracker for the App Store and Google Play. [Compare](https://toolgpa.com/compare/applyra-vs-asotool) - [Astro](https://toolgpa.com/tools/astro): Mac app for App Store keyword research and daily rank tracking. [Compare](https://toolgpa.com/compare/asotool-vs-astro) - [AppDrift](https://toolgpa.com/tools/appdrift): ASO workspace for keywords, screenshots, translation and publishing. [Compare](https://toolgpa.com/compare/appdrift-vs-asotool) - [Asodesk](https://toolgpa.com/tools/asodesk): ASO keyword research, rank tracking and review replies for apps. [Compare](https://toolgpa.com/compare/asodesk-vs-asotool) - [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-asotool) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://asotool.dev/ - https://asotool.dev/terms.html Page: https://toolgpa.com/tools/asotool Listed by ToolGPA (toolgpa.com).