# Attention Insight review (2026): is it worth $24 a month, billed yearly? > AI attention heatmaps for designs, ads and web pages Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Attention Insight predicts where people will look on a design, web page, ad or short video, using a model trained on eye-tracking data instead of live participants. It returns attention heatmaps and scores such as clarity and focus. Plans are sold by monthly credits, with an API and design-tool plugins. - **Category:** Website & Product Analytics - **Made by:** Attention Insight - **Website:** https://attentioninsight.com - **Runs on:** Web, Browser extension - **Who should skip it:** Skip it if you need real visitor data, because results are predictions. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Attention Insight is a paid product with a free trial, starting at $24 per month, billed annually ($31 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Basic | $24 per month, billed annually ($31 billed monthly) | 1 seat and 40 credits a month, with an Attention Insight watermark. A credit covers one image, one URL or one AI recommendation. | | Pro | $98 per month, billed annually ($129 billed monthly) | 2 seats (extra seats cost more), 200 credits, no watermark, quick video testing and API access. | | Hero | $271 per month, billed annually ($324 billed monthly) | 2 seats, unlimited credits under fair use, longer video testing, 3,000 API transactions and up to 2 hours of expert design feedback. | | Enterprise | Custom | Custom seats and added SSO, a dedicated account manager, security review and procurement support, and an SLA. | Read from https://attentioninsight.com/billing-plans/ on Nov 13, 2026. Prices change, so confirm with Attention Insight before buying. ## Ways to pay less - **20% off yearly billing** (Annual discount): The pricing page labels yearly billing as 20% off, for example $24 a month against $31 on Basic. Source: https://attentioninsight.com/billing-plans/ ## Key features - **Predicted attention heatmaps:** Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants. - **Attention metrics:** Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design. - **AI recommendations:** Suggests changes to a design based on the attention results; each recommendation uses one credit. - **Shareable reports:** Creates instant reports and shareable links to analyses, for showing design decisions to clients or stakeholders. - **Plugins and API:** The features page lists a Figma plugin, a Chrome extension, an Adobe InDesign plugin, Sketch and an API. ## Good for - Designers checking visual hierarchy before launch - Marketers comparing ad or landing page variants - Agencies that need to justify design choices to clients ## Worth knowing - Results are predictions from a model, not measurements of real visitors. - Basic adds a watermark and limits you to 40 credits a month. - Extra seats are charged per month on Pro, Hero and Enterprise. - The page defaults to euro pricing; the dollar prices here come from its currency toggle. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Attention Insight predicts where people will look on a page, ad or design, using a model instead of real visitors. Basic is $24 a month with 40 credits and a watermark, and the results are predictions, not measurements. - **Value for money: C.** $24 a month billed yearly, between the $13 cheaper quarter and the $32 middle. Pro is $98. - **Free plan and trial: C.** 14-day trial with no card. No free plan. - **Features: C.** Predicted heatmaps, attention scores and AI recommendations. It does that one job fully, but it's a narrower one. - **Ease of use: C.** No rating read. Uploads and credits to manage. - **Platforms and integrations: B.** Web, a Chrome extension, Figma, Sketch and InDesign plugins, and an API on Pro. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Attention Insight's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Attention Insight's GPA of 2.2 is higher than 29 of the 100 other website and product analytics tools we grade, and level with 25. - It stands best on platforms and integrations (B, above 32 of 100) and worst on features (C, above 3). - Its paid plans start at $24 a month, against a middle price of $25 for the category: 29 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Attention Insight you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 100 other website and product analytics tools grade higher. It costs $288 a year. - You could make: Reports: an app builder makes this well. - You could not: It plugs into other products, Figma, Chrome and Adobe InDesign among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Figma, Chrome, Adobe InDesign, Sketch **Tags:** AI features, Reports, Public API ## Alternatives - [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/attention-insight-vs-hotjar) - [Crazy Egg](https://toolgpa.com/tools/crazy-egg): Heatmaps, session recordings and A/B testing for websites. [Compare](https://toolgpa.com/compare/attention-insight-vs-crazy-egg) - [Mouseflow](https://toolgpa.com/tools/mouseflow): Session replay, heatmaps and funnels for website behavior. [Compare](https://toolgpa.com/compare/attention-insight-vs-mouseflow) - [Lucky Orange](https://toolgpa.com/tools/lucky-orange): Heatmaps, session recordings, surveys and live chat in one tool. [Compare](https://toolgpa.com/compare/attention-insight-vs-lucky-orange) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://attentioninsight.com/billing-plans/ - https://attentioninsight.com - https://attentioninsight.com/features/ Page: https://toolgpa.com/tools/attention-insight Listed by ToolGPA (toolgpa.com).