# Attention review (2026): is it worth it? > Sales call recording with AI agents that update your CRM Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Attention records and transcribes sales calls, then uses AI agents to update CRM fields, draft follow-up emails and grade calls against coaching scorecards. It joins meetings with a notetaker bot or records through a desktop app, and syncs with CRMs such as Salesforce and HubSpot. It is aimed at B2B sales teams, and pricing is by quote. - **Category:** AI Meeting Notes - **Made by:** Attention - **Website:** https://attention.com - **Runs on:** Web, macOS, iOS - **Who should skip it:** Skip it if you want a price on the page, as plans are custom-priced. - **Facts last checked:** Nov 13, 2026 ## Pricing Attention's current pricing could not be confirmed from its own site. ## Key features - **Call recording and transcripts:** A notetaker bot joins Zoom, Google Meet, Microsoft Teams and other calls, or a desktop app records without a bot. - **CRM auto-update:** Fills in CRM fields from call content and pushes them to Salesforce, HubSpot or Attio, automatically or after review. - **Follow-up emails:** Turns a call into a follow-up email from templates with AI blocks, which can be sent from Gmail. - **Coaching scorecards:** Grades calls against criteria you define, such as BANT or MEDDIC, with analytics over time by rep and team. - **Ask Attention and call insights:** Ask questions about a call or deal and run built-in templates from the Insights tab. - **Workflow builder and MCP server:** A builder runs triggers and steps over conversation data, and the docs describe an MCP server and an API with key authentication. ## Good for - Mid-market and enterprise B2B sales teams with structured sales processes - Revenue operations teams that want CRM fields filled from calls - Sales managers coaching reps with scorecards ## Worth knowing - No prices are published; the vendor says plans are custom-priced. - It is a sales tool, not a general meeting note-taker, and says so on its own pages. - The desktop app listed in the docs is for macOS on Apple Silicon only. - The mobile app described in the docs records from an iPhone; no Android app is mentioned. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Attention records sales calls, writes transcripts and follow-up emails, and updates the CRM. No prices are published, the vendor says plans are custom, and the Mac app is for Apple Silicon only. It is a sales tool and says so. - **Value for money: C.** No price is published, so it sits mid-field until a quote shows otherwise. - **Free plan and trial: F.** No free plan and no trial are on record. - **Features: C.** Recording, transcripts, CRM updates, follow-ups, coaching scorecards, a workflow builder and an MCP server. A sales-only job, not a general note-taker. - **Ease of use: C.** No store rating on record. It has to be connected to a CRM and calendars. - **Platforms and integrations: B.** Web, Mac and iPhone, with Salesforce, HubSpot, Slack, Zoom, Teams, Meet, Gmail and Outlook. No Android app is mentioned. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Attention's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI meeting note takers - Attention's GPA of 1.8 is higher than 6 of the 89 other AI meeting note takers we grade, and level with 4. - It stands best on platforms and integrations (B, above 16 of 89) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/ai-meeting-notes ## Keep it, or make your own? **Keep it.** To replace Attention you would be making a bot that joins your calls and turns the talk into notes. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 79 of the 89 other AI meeting note takers grade higher. - You could make: Sales pipeline: an app builder makes this well. - You could not: A bot that joins your calls and turns the talk into notes. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Connections to other products, each kept working as those products change. - You could not: Speech turned into text you can trust. - You could not: Apps for macOS and iOS that stay in step with each other. - You could not: People on the other end: coaches. No app builder makes those. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Slack, Zoom, Microsoft Teams, Google Meet, Gmail, Outlook **Tags:** Meeting notes, Transcription, AI features, AI agents, Sales pipeline, Workflow automation ## Alternatives - [Gong](https://toolgpa.com/tools/gong): Revenue AI platform that records and analyzes sales conversations. [Compare](https://toolgpa.com/compare/attention-vs-gong) - [Oliv AI](https://toolgpa.com/tools/oliv-ai): Meeting capture and AI agents for sales and customer teams. [Compare](https://toolgpa.com/compare/attention-vs-oliv-ai) - [Avoma](https://toolgpa.com/tools/avoma): AI meeting assistant with scheduling and sales call coaching. [Compare](https://toolgpa.com/compare/attention-vs-avoma) - [Jiminny](https://toolgpa.com/tools/jiminny): Conversation intelligence that records sales calls and updates the CRM. [Compare](https://toolgpa.com/compare/attention-vs-jiminny) - [Momentum](https://toolgpa.com/tools/momentum): Call notes that write deal data into Salesforce for revenue teams. [Compare](https://toolgpa.com/compare/attention-vs-momentum) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://attention.com/integrations - https://docs.attention.com/llms.txt - https://docs.attention.com/core-features/desktop-app.md - https://attention.com/llms.txt Page: https://toolgpa.com/tools/attention Listed by ToolGPA (toolgpa.com).