# Attentive > SMS, email, RCS and push marketing for retail brands, sold by quote Attentive is a text and email marketing platform aimed at retail, ecommerce, food, travel and fitness brands. It collects subscribers with two-tap sign-up forms, sends SMS, MMS, RCS, email and push campaigns and automated journeys, and offers AI tools for segments, send times and sign-ups. It sells only through its sales team, with plans built around message volume, list size and channels. - **Category:** SMS & Chat Marketing - **Made by:** Attentive Mobile Inc. (since 2016) - **Website:** https://www.attentive.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Attentive's current pricing could not be confirmed from its own site. ## Key features - **Two-tap sign-up:** Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile. - **SMS, MMS and RCS:** Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones. - **Email and push:** Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages. - **Cross-channel journeys:** Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports. - **AI tools:** AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys. - **Integrations and API:** More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work. ## Good for - Retail and ecommerce brands with large text and email lists - Teams that want SMS and email run by one vendor with strategy support - Brands sending marketing texts in the US and other countries ## Worth knowing - No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. - AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown. - There is no free plan or self-serve trial; sign-up goes through the sales team. - Messages can reach customers in 20 or more countries, as the site states. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 18, 2026. Attentive runs text, email, RCS and push marketing for retail brands, with two-tap sign-up forms, ready-made journeys and AI tools for segments and send times. It's a big-brand service: there are no prices to read, no free plan and no self-serve trial, and everything starts with a sales call. - **Value for money: C.** No prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top. - **Free plan and trial: F.** Nothing free: no free plan and no self-serve trial. Sign-up goes through the sales team. - **Features: B.** The whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times. - **Ease of use: C.** No App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up. - **Platforms and integrations: B.** Web, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Attentive's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Attentive's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1. - It stands best on features (B, above 9 of 14) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Attentive you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. - You could make: Popups: an app builder makes this well. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Shopify, Salesforce and BigCommerce among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Salesforce, BigCommerce, Zendesk, Recharge, Segment, Snowflake, AfterShip **Tags:** SMS marketing, Email campaigns, Marketing automation, Popups, AI features, Public API ## Alternatives - [Postscript](https://toolgpa.com/tools/postscript): SMS and RCS marketing for Shopify stores, billed per message sent. [Compare](https://toolgpa.com/compare/attentive-vs-postscript) - [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/attentive-vs-klaviyo) - [SimpleTexting](https://toolgpa.com/tools/simpletexting): SMS marketing and two-way texting priced by monthly message credits. [Compare](https://toolgpa.com/compare/attentive-vs-simpletexting) - [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/attentive-vs-omnisend) - [EZ Texting](https://toolgpa.com/tools/ez-texting): SMS, MMS and RCS marketing for US and Canadian businesses. [Compare](https://toolgpa.com/compare/attentive-vs-ez-texting) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.attentive.com/pricing - https://www.attentive.com/ - https://www.attentive.com/about - https://www.attentive.com/integrations Page: https://toolgpa.com/tools/attentive Listed by ToolGPA (toolgpa.com).