# Attio

> CRM with a customizable data model, workflows and AI agents

Attio is a CRM for sales and go-to-market teams. It syncs email and calendar activity, enriches company and contact records, and stores everything in a data model that can be extended with extra objects. Workflows, AI agents and reports run on top of that data, and Pro adds call recording and email sequences.

- **Category:** CRM Software
- **Made by:** Attio Ltd.
- **Website:** https://attio.com
- **Runs on:** Web, iOS, Android, Browser extension
- **Facts last checked:** Oct 4, 2026

## Pricing

Attio has a free plan. Paid plans start at $35 per user / month, billed annually ($44 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
- **Free trial:** 14-day free trial of the Pro plan for new workspaces.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month. |
| Plus | $35 per user / month, billed annually ($44 billed monthly) | Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month. |
| Pro | $79 per user / month, billed annually ($99 billed monthly) | Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends. |
| Enterprise | Custom | Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month. |

Read from https://attio.com/pricing on Oct 4, 2026. Prices change, so confirm with Attio before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99. Source: https://attio.com/pricing
- **Startup program: 80% off Pro in year one** (Startups): VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second. Source: https://attio.com/startups

## Key features

- **Customizable data model:** Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- **Email and calendar sync with enrichment:** Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- **Workflows and AI agents:** Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- **Ask Attio:** An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- **Call Intelligence and sequences:** Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- **Reporting:** Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

## Good for

- Startups and small sales teams that want a CRM they can reshape as they grow
- Teams that want records filled in from email and calendar activity rather than typed by hand
- VC-backed startups that qualify for the startup program discount

## Worth knowing

- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

## Works with

Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp, Typeform

**Tags:** Sales pipeline, Workflow automation, AI features, Transcription, Real-time collaboration, Public API

## Alternatives

- [folk](https://toolgpa.com/tools/folk): CRM that pulls contacts from LinkedIn, email and WhatsApp. [Compare](https://toolgpa.com/compare/attio-vs-folk)
- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/attio-vs-hubspot)
- [Pipedrive](https://toolgpa.com/tools/pipedrive): Sales CRM organized around visual deal pipelines. [Compare](https://toolgpa.com/compare/attio-vs-pipedrive)
- [Close](https://toolgpa.com/tools/close): Sales CRM with built-in calling, SMS, email and an AI teammate. [Compare](https://toolgpa.com/compare/attio-vs-close)
- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/attio-vs-zoho-crm)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 4, 2026:

- https://attio.com
- https://attio.com/pricing
- https://attio.com/apps
- https://attio.com/startups
- https://attio.com/help/reference/tools-and-extensions/attio-on-mobile
- https://attio.com/help/reference/workspace-settings-billing/attio-plans-and-features
- https://docs.attio.com/

Page: https://toolgpa.com/tools/attio
Listed by ToolGPA (toolgpa.com).