# Attribution App review (2026): is it worth $199 a month? > Multi-touch marketing attribution with an AI assistant link Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Attribution App is marketing attribution software that combines multi-touch attribution, media mix modeling and incrementality testing. It tracks users across channels and devices and ties spend and revenue to them. It also offers an MCP server so AI assistants can query the data. Every plan includes every feature. - **Category:** Marketing Reports & Call Tracking - **Made by:** Attribution - **Website:** https://www.attributionapp.com - **Runs on:** Web - **Who should skip it:** Pricey if you are a small store, as the lowest plan is $199 a month. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Attribution App is a paid product with a free trial, starting at $199 per month for Shopify, up to 10,000 monthly tracked users. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Shopify | $199 per month for up to 10,000 monthly tracked users, billed monthly | For Shopify stores, installed from the Shopify App Store, with every feature that Pro has. | | Pro | $399 per month for up to 10,000 monthly tracked users, billed monthly | For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually. | | Custom | Custom | For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included. | Read from https://www.attributionapp.com/pricing on Nov 13, 2026. Prices change, so confirm with Attribution App before buying. ## Ways to pay less - **Save 16% annually** (Annual discount): Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page. Source: https://www.attributionapp.com/pricing ## Key features - **Attribution models:** First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model. - **Media mix modeling and incrementality:** Budget optimization and lift testing, available through the AI assistant. - **Reports:** Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance. - **MCP server:** Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data. - **Conversion API:** Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads. ## Good for - Shopify stores wanting channel-level order attribution - HubSpot or Segment teams tracking the full funnel ## Worth knowing - Above the plan limit, overage is $10 per 1,000 monthly tracked users. - Data export and API access is an add-on quoted with your plan. - Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify. - Sites over 10,000 monthly tracked users must get a custom quote. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Attribution App combines multi-touch attribution, media mix modeling and incrementality testing, with every feature on every plan. But it starts at $199 a month and $399 off Shopify, with overage at $10 per 1,000 tracked users. - **Value for money: D.** $199 a month on Shopify and $399 on Pro, against a category middle of $62 and a dearest tenth from $360. - **Free plan and trial: D.** 14-day free trial; the pages read don't say whether a card is needed, and there is no free plan. - **Features: C.** Attribution models, media mix modeling, incrementality, reports and an MCP server. The listing shows a gap: data export and API access are an add-on. - **Ease of use: C.** No store rating on record. You install tracking and connect ad and CRM accounts; onboarding is $2,500 to $5,000 optional. - **Platforms and integrations: B.** Web product with Shopify, HubSpot, Salesforce, Segment, Klaviyo, Google Ads, Meta and CallRail, and a conversion API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Attribution's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Attribution App's GPA of 1.8 is higher than 10 of the 56 other marketing reporting and call tracking tools we grade, and level with 15. - It stands best on platforms and integrations (B, above 6 of 56) and worst on value for money (D, above 1). - Its paid plans start at $199 a month, against a middle price of $50 for the category: 36 of the 44 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Attribution App you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 31 of the 56 other marketing reporting and call tracking tools grade higher. It costs $2,388 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, Shopify, HubSpot and Salesforce among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, HubSpot, Salesforce, Twilio Segment, Klaviyo, Google Ads, Meta, CallRail **Tags:** Web analytics, Reports, AI features, Public API ## Alternatives - [Northbeam](https://toolgpa.com/tools/northbeam): Multi-touch ad attribution for e-commerce brands. [Compare](https://toolgpa.com/compare/attribution-app-vs-northbeam) - [Rockerbox](https://toolgpa.com/tools/rockerbox): Marketing data collection and attribution for digital brands. [Compare](https://toolgpa.com/compare/attribution-app-vs-rockerbox) - [Wicked Reports](https://toolgpa.com/tools/wicked-reports): Ad attribution and customer lifetime value for e-commerce. [Compare](https://toolgpa.com/compare/attribution-app-vs-wicked-reports) - [Hyros](https://toolgpa.com/tools/hyros): Ad tracking and attribution priced by tracked revenue. [Compare](https://toolgpa.com/compare/attribution-app-vs-hyros) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.attributionapp.com/pricing - https://www.attributionapp.com Page: https://toolgpa.com/tools/attribution-app Listed by ToolGPA (toolgpa.com).