# Aura

> AI repricer that changes Amazon and Walmart prices to win the Buy Box

Aura, from Vendrive, is a repricing tool for Amazon and Walmart sellers, not the identity-protection service of the same name. It changes listing prices within the floor and ceiling you set, and its AI strategy, Maven, tests competitors' responses with timed price rises to keep the Buy Box at a higher price. Plans differ by monthly sales, marketplaces, AI listings and users.

- **Category:** Amazon Seller Tools
- **Made by:** Vendrive
- **Website:** https://goaura.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Aura is a paid product with a free trial, starting at $37 per month, billed annually at $451 ($47 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of any plan, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $37 per month, billed annually at $451 ($47 billed monthly) | Up to $15K in monthly sales, 2 marketplaces, Maven AI on 250 listings, 10 Hyperdrive listings, 5 workflows and 1 user. |
| Essential | $77 per month, billed annually at $931 ($97 billed monthly) | Up to $50K in monthly sales, 3 marketplaces, Maven AI on 500 listings, 25 Hyperdrive listings, 10 workflows and 2 users. |
| Plus | $157 per month, billed annually at $1,891 ($197 billed monthly) | Up to $250K in monthly sales, 4 marketplaces, Maven AI on 1,000 listings, 50 Hyperdrive listings, unlimited workflows and 5 users. |
| Pro | $237 per month, billed annually at $2,851 ($297 billed monthly) | Up to $1M in monthly sales, 6 marketplaces, Maven AI on every listing, 100 Hyperdrive listings, unlimited users and priority support. |
| Scale | Custom | For sellers doing $1M or more in monthly sales: a custom plan built around the catalog, with dedicated support, arranged on a call. |

Read from https://goaura.com/pricing on Oct 18, 2026. Prices change, so confirm with Aura before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Billed yearly, Starter is $451 ($37 a month) against $47 a month billed monthly; every tier is 20% cheaper on annual billing. Source: https://goaura.com/pricing

## Key features

- **Maven AI repricing:** Learns which prices lose the Buy Box, tests competitors with timed price rises and can set each listing's maximum price itself.
- **10-second repricing:** Aura says it detects a competitor's price change and responds in under 10 seconds, for FBA and FBM listings alike.
- **Amazon and Walmart:** Reprices on both Amazon and Walmart from one dashboard, with settings for each marketplace.
- **Automatic floors and ceilings:** Auto min/max sets price floors and ceilings to protect margins, and costs can sync in from other tools.
- **Workflows and bulk uploads:** Workflows switch strategies on a schedule and manage listings automatically; uploads change Amazon and Walmart listings in bulk.
- **Pricing log and reports:** A log records every price change and the reason for it, and reports export listing and competitor data.

## Good for

- Resellers and wholesalers competing for the Buy Box on shared listings
- Sellers who list on both Amazon and Walmart
- Small sellers who want to start under $50 a month

## Worth knowing

- Each plan caps monthly sales, counted over the trailing two months; going over means moving up a tier.
- Maven AI covers 250 listings on Starter and 500 on Essential; only Pro applies it to every listing.
- It only reprices: there are no product research, profit, ad or reimbursement tools.
- Chat support runs 9 to 5 Eastern time on weekdays from Boston.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 18, 2026. Aura is a repricer for Amazon and Walmart sellers. It moves your prices within limits you set, reacts to rivals in under 10 seconds, and its Maven AI nudges prices up to test whether you can keep the Buy Box for more. It only reprices, though, and the cheaper plans put the AI on a set number of listings.

- **Value for money: C.** Starter is $37 a month billed annually at $451 ($47 monthly), right in the middle of what this category charges. BQool's repricer starts lower, at $22.50. Starter also caps you at $15K in monthly sales, and Maven AI covers 250 listings.
- **Free plan and trial: C.** A 14-day free trial of any plan, with no credit card. There's no free plan, so after two weeks you're paying.
- **Features: C.** It does repricing fully: Maven AI, responses in under 10 seconds, automatic floors and ceilings, workflows, bulk uploads and a log of every change. That's a smaller job than the suites do, and only Pro puts Maven on every listing.
- **Ease of use: C.** No rating on record. There's Seller Central and Walmart to connect, and floors, ceilings and strategies to settle. Chat support runs 9 to 5 Eastern time on weekdays.
- **Platforms and integrations: C.** Web only, connected to Amazon Seller Central and Walmart Marketplace. No phone or desktop app, and no other integrations on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Aura's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among Amazon seller tools

- Aura's GPA of 2.0 is higher than 6 of the 16 other Amazon seller tools we grade, and level with 2.
- Its paid plans start at $37 a month, against a middle price of $29 for the category: 8 of the 12 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 6 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers

## Keep it, or make your own?

**Keep it.** To replace Aura you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It costs $444 a year.

- You could not: Data from Amazon's seller tools and years of sales estimates.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Amazon Seller Central, Walmart Marketplace

**Tags:** Amazon selling, AI features

## Alternatives

- [BQool](https://toolgpa.com/tools/bqool): AI and rule-based Amazon repricer, with PPC and review tools. [Compare](https://toolgpa.com/compare/aura-repricer-vs-bqool)
- [SellerApp](https://toolgpa.com/tools/sellerapp): Amazon ads automation, profit tracking and product research in one. [Compare](https://toolgpa.com/compare/aura-repricer-vs-sellerapp)
- [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/aura-repricer-vs-helium-10)
- [Carbon6](https://toolgpa.com/tools/carbon6): Family of Amazon seller tools for profit, reimbursements and ads. [Compare](https://toolgpa.com/compare/aura-repricer-vs-carbon6)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://goaura.com/pricing
- https://goaura.com/
- https://goaura.com/products/walmart-repricer
- https://goaura.com/company

Page: https://toolgpa.com/tools/aura-repricer
Listed by ToolGPA (toolgpa.com).