# Aura

> Identity theft protection plans that include data broker removal

Aura is an identity theft protection service whose plans bundle data broker removal with credit and dark web monitoring, identity theft insurance, antivirus, a VPN and a password manager. For removal, it sends opt-out requests to 425+ data broker and people-search sites by its count, rescans daily and asks Google to drop search results you pick. Data removal is not sold on its own: it comes in the Individual, Couple and Family plans.

- **Category:** Data Removal Services
- **Made by:** Aura
- **Website:** https://www.aura.com
- **Runs on:** Web, macOS, Windows, iOS, Android, Browser extension
- **Facts last checked:** Oct 18, 2026

## Pricing

Aura is a paid product with a free trial, starting at $12 per month, billed annually ($15 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of any plan, once per customer.

| Plan | Price | What you get |
| --- | --- | --- |
| Individual | $12 per month, billed annually ($15 billed monthly) | 1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager. |
| Couple | $22 per month for 2 adults, billed annually ($29 billed monthly) | Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access. |
| Family | $32 per month for up to 5 adults, billed annually ($50 billed monthly) | Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection. |

Read from https://www.aura.com/pricing on Oct 18, 2026. Prices change, so confirm with Aura before buying.

## Ways to pay less

- **Lower monthly rate with annual billing** (Annual discount): Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50. Source: https://www.aura.com/pricing

## Key features

- **Data broker removal:** Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- **Google search cleanup:** You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- **Identity and credit monitoring:** 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- **Insurance and fraud help:** Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- **Antivirus, VPN and passwords:** Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- **Account cleanup and ad blocking:** Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

## Good for

- People who want data removal and identity theft protection on one bill
- Families covering up to 5 adults and their children
- Replacing a separate antivirus, VPN and password manager

## Worth knowing

- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 18, 2026. Aura is an identity theft protection service, and data removal is one part of the bundle. Your $12 a month on the yearly plan also buys credit monitoring, $1M of identity theft insurance, antivirus, a VPN and a password manager. Great if you'd pay for those anyway, but you can't buy removal on its own, and the renewal price isn't on Aura's pages.

- **Value for money: C.** Individual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated.
- **Free plan and trial: C.** Any plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks.
- **Features: B.** Aura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing.
- **Ease of use: B.** 4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks.
- **Platforms and integrations: B.** Web, Mac, Windows, iPhone and Android, plus browser extensions, so it's on everything you own. There are no integrations or API on record, so it stops at B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Aura's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among data removal services

- Aura's GPA of 2.6 is higher than 5 of the 6 other data removal services we grade.
- It stands best on features (B, above 3 of 6) and worst on value for money (C, above 1).
- Its paid plans start at $12 a month, against a middle price of $8 for the category: 5 of the 6 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

## Keep it, or make your own?

**Keep it.** To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 5 of the 6 other data removal services we grade. It costs $144 a year.

- You could make: Ad and tracker blocking: an app builder makes this well.
- You could not: Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
- You could not: An engine that recognises new malware as it appears.
- You could not: Servers in dozens of countries, kept fast and private.
- You could not: A password vault, the last thing anyone should make for themselves.
- You could not: Apps for macOS, Windows, iOS and Android that stay in step with each other.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.7 out of 5 from 110,262 ratings in the United States, read Oct 18, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1547735089

**Tags:** Data removal, Malware protection, VPN, Password manager, Ad and tracker blocking

## Alternatives

- [Incogni](https://toolgpa.com/tools/incogni): Automated data broker opt-outs from the company Surfshark started. [Compare](https://toolgpa.com/compare/aura-vs-incogni)
- [DeleteMe](https://toolgpa.com/tools/deleteme): Data broker removal handled by privacy staff, sold by the year. [Compare](https://toolgpa.com/compare/aura-vs-deleteme)
- [Privacy Bee](https://toolgpa.com/tools/privacy-bee): Data broker removal with custom takedowns and a white-glove tier. [Compare](https://toolgpa.com/compare/aura-vs-privacy-bee)
- [Optery](https://toolgpa.com/tools/optery): Data broker removal with a free exposure report and screenshot proof. [Compare](https://toolgpa.com/compare/aura-vs-optery)
- [Norton 360](https://toolgpa.com/tools/norton-360): Antivirus suite with VPN, password manager and PC cloud backup. [Compare](https://toolgpa.com/compare/aura-vs-norton-360)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.aura.com/pricing
- https://www.aura.com/data-removal-service
- https://www.aura.com/faq
- https://www.aura.com/legal/service-terms
- https://www.aura.com/legal/refund-policy

Page: https://toolgpa.com/tools/aura
Listed by ToolGPA (toolgpa.com).