# Automa review (2026): is the free plan enough?

> No-code RPA and AI agent platform with a desktop client

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Automa is an automation platform that pairs a visual no-code builder with AI features, so bots can click, type and move data between desktop and web applications. It has a free plan, a Pro plan with a 14-day trial, and an Enterprise tier with a management console and support services.

- **Category:** Automation
- **Made by:** Automa
- **Website:** https://www.goautoma.com
- **Runs on:** Windows, macOS
- **Who should skip it:** Tight if you run automations for long, as the free plan stops at 30 minutes a day.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Automa has a free plan.

- **Pricing model:** Free plan
- **Free plan:** 1 developed app and 30 minutes a day of runtime for third-party apps.
- **Free trial:** 14-day free trial of the Pro plan.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 developed app and 30 minutes a day of third-party app runtime. No credit card required. |
| Pro | Not shown | Unlimited apps and runtime, plus AI (OCR and NLP), cloud triggers, work queues and API access. No price appears in the page text. |
| Enterprise | Custom | Adds a management console, an enterprise marketplace and a private section, and expert success and support services. |

Read from https://www.goautoma.com/pricing on Nov 13, 2026. Prices change, so confirm with Automa before buying.

## Ways to pay less

- **Annual billing discount** (Annual discount): The pricing page has an Annually toggle marked 50% off and its FAQ says annual subscriptions include a discount; the prices themselves were not readable. Source: https://www.goautoma.com/pricing

## Key features

- **Visual no-code builder:** Workflows are designed by drag and drop, and the vendor describes bots that click and type the way a person would.
- **AI features:** Pro lists AI-assisted features such as magic commands and flows, OCR and NLP, and advanced element capturing with XPath.
- **Triggers and scheduling:** The plan table lists cloud triggers, work queues, dispatch mode and an advanced scheduler on paid plans.
- **Virtual desktop and API:** Pro also lists a cloud virtual desktop and API access, which the Free plan does not include.
- **Marketplace:** Public marketplace access is part of the plan table, and Enterprise adds an enterprise marketplace and a private section.

## Good for

- Teams automating repetitive desktop and web tasks without code
- Trying RPA on a free plan before paying

## Worth knowing

- The pricing page lists a Pro plan but no price appears in the page text that could be read, so the cost of Pro is not recorded here.
- The Free plan limits third-party app runtime to 30 minutes a day and one developed app.
- The download page offers Windows and Mac clients.
- The vendor says paid plans can be billed monthly or annually, with a discount for annual, and offers pro-rata refunds on standard plans bought on its site.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 13, 2026. Automa is a no-code automation and AI agent tool with a visual builder and a desktop client for Windows and Mac. The free plan allows one app and 30 minutes of runtime a day, and the Pro price is not shown.

- **Value for money: C.** A Pro plan exists but no price is shown on the page read, so it sits in the middle until one is published.
- **Free plan and trial: C.** The free plan has one developed app and 30 minutes a day of runtime for third-party apps, plus a 14-day Pro trial. You will hit those caps.
- **Features: C.** Visual builder, AI features, triggers and scheduling, a virtual desktop with an API, and a marketplace. The listing shows free-plan limits on runtime.
- **Ease of use: C.** No store rating on record. You build automations in a visual builder, which has a learning curve.
- **Platforms and integrations: C.** Desktop clients for Windows and Mac only; no phone apps and no integrations named.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Automa's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among automation tools

- Automa's GPA of 2.0 is higher than 26 of the 134 other automation tools we grade, and level with 27.

The category's chart of price against score: https://toolgpa.com/charts/automation

## Keep it, or make your own?

**Keep it.** To replace Automa you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 81 of the 134 other automation tools grade higher.

- You could not: A builder that other people can use without writing code.
- You could not: Connections to other products, each kept working as those products change.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: A real app for macOS and Windows. Something home-made would be a web page.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** No-code, Workflow automation, AI agents, AI features

## Alternatives

- [UiPath](https://toolgpa.com/tools/uipath): Enterprise platform for RPA, AI agents and process orchestration. [Compare](https://toolgpa.com/compare/automa-vs-uipath)
- [Automation Anywhere](https://toolgpa.com/tools/automation-anywhere): RPA and agentic process automation for enterprises. [Compare](https://toolgpa.com/compare/automa-vs-automation-anywhere)
- [Robomotion](https://toolgpa.com/tools/robomotion): RPA platform for building workflows, AI agents and apps. [Compare](https://toolgpa.com/compare/automa-vs-robomotion)
- [Ui.Vision](https://toolgpa.com/tools/ui-vision): Open-source browser and desktop automation with computer vision. [Compare](https://toolgpa.com/compare/automa-vs-ui-vision)
- [Zapier](https://toolgpa.com/tools/zapier): Workflow automation across 9,000+ apps, with AI agents. [Compare](https://toolgpa.com/compare/automa-vs-zapier)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.goautoma.com/pricing
- https://www.goautoma.com
- https://www.goautoma.com/download

Page: https://toolgpa.com/tools/automa
Listed by ToolGPA (toolgpa.com).
