# AutomateWoo review (2026): is it worth $119 a year? > Marketing automation plugin for WooCommerce stores Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. AutomateWoo is a plugin for WooCommerce stores that sends automated emails and text messages based on what customers do. It covers abandoned carts, follow-ups after purchase, review requests, win-back campaigns and subscription events. It is sold as a yearly license through the WooCommerce.com store. - **Category:** Automation - **Made by:** WooCommerce Inc. - **Website:** https://automatewoo.com - **Runs on:** Web - **Who should skip it:** Skip it if you are not on WooCommerce, as it does not run anywhere else. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, AutomateWoo is a paid product, starting at $119 per year for 1 site. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Single Site Subscription | $119 per year for 1 site | One site, with a year of plugin updates and email support; bought through the WooCommerce.com store. | Read from https://automatewoo.com/pricing/ on Nov 13, 2026. Prices change, so confirm with AutomateWoo before buying. ## Key features - **Abandoned cart emails:** Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets. - **Follow-up and review emails:** Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts. - **Win-back campaigns:** Targets inactive customers with automated emails that can carry offers and product recommendations. - **SMS notifications:** Sends text messages to customers or store admins for the plugin's triggers, through a Twilio integration. - **Subscription automation:** Acts on WooCommerce Subscriptions events such as status changes, failed payments and renewal reminders. - **Personalized coupons:** Generates coupons for individual customers inside a workflow, and can notify customers before a saved card expires. ## Good for - WooCommerce store owners who want abandoned cart and follow-up emails - Stores selling subscriptions that want renewal and failed-payment messages - Owners of a single WooCommerce site who prefer a yearly license ## Worth knowing - It runs only inside WooCommerce on WordPress, not as a standalone service. - There is no free trial; the vendor offers a refund within 30 days instead. - The $119 price covers one site, and the 5-site and 25-site licenses are no longer sold. - Updates and support last for the subscription year from the date of purchase. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. AutomateWoo sends abandoned-cart, follow-up, win-back and renewal emails and texts from inside a WooCommerce store. It costs $119 a year for one site with no trial, and it does nothing outside WooCommerce. - **Value for money: B.** $119 a year works out near $9.92 a month, inside the cheapest quarter of automation tools ($13.49) but not under 60% of it. That covers one site only. - **Free plan and trial: F.** No free plan and no trial; the vendor offers a 30-day refund instead, which is not a free try. - **Features: C.** Abandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons. The listing shows it only works inside WooCommerce on WordPress. - **Ease of use: C.** No store rating on record. You build each workflow yourself inside WordPress, with triggers, timing and rules to set up. - **Platforms and integrations: B.** A web plugin with eight listed integrations, including WooCommerce Subscriptions, Twilio, Zapier and Xero. No app of its own. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AutomateWoo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among automation tools - AutomateWoo's GPA of 2.0 is higher than 26 of the 134 other automation tools we grade, and level with 27. - It stands best on value for money (B, above 105 of 134) and worst on free plan and trial (F, above 0). - Its paid plans start at $9.92 a month when paid by the year, against a middle price of $22.17 for the category: 9 of the 65 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/automation ## Keep it, or make your own? **Keep it.** To replace AutomateWoo you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 81 of the 134 other automation tools grade higher. It costs $119 a year. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Connections to other products, each kept working as those products change. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, Twilio, Zapier, Xero, Facebook for WooCommerce, Google for WooCommerce **Tags:** Marketing automation, Email campaigns, SMS marketing, Workflow automation ## Alternatives - [Zapier](https://toolgpa.com/tools/zapier): Workflow automation across 9,000+ apps, with AI agents. [Compare](https://toolgpa.com/compare/automatewoo-vs-zapier) - [Make](https://toolgpa.com/tools/make): Visual automation builder for multi-step scenarios and AI agents. [Compare](https://toolgpa.com/compare/automatewoo-vs-make) - [Uncanny Automator](https://toolgpa.com/tools/uncanny-automator): WordPress automation and AI plugin. [Compare](https://toolgpa.com/compare/automatewoo-vs-uncanny-automator) - [FlowMattic](https://toolgpa.com/tools/flowmattic): WordPress automation plugin with unlimited workflows. [Compare](https://toolgpa.com/compare/automatewoo-vs-flowmattic) - [Integrately](https://toolgpa.com/tools/integrately): App integration built around ready-made, one-click automations. [Compare](https://toolgpa.com/compare/automatewoo-vs-integrately) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://automatewoo.com/pricing/ - https://automatewoo.com - https://automatewoo.com/integrations/ Page: https://toolgpa.com/tools/automatewoo Listed by ToolGPA (toolgpa.com).