# AWeber

> Email marketing for small businesses, with landing pages and a store

AWeber is an email marketing service for small businesses and creators. It sends newsletters and automated email sequences, builds landing pages and sign-up forms, and can sell products and subscriptions through its own store pages. Paid plans are priced by subscriber count, and a free plan covers up to 500 subscribers.

- **Category:** Email Marketing & Newsletters
- **Made by:** AWeber (since 1998)
- **Website:** https://www.aweber.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

AWeber has a free plan. Paid plans start at $12.50 per month for up to 500 subscribers, billed annually.

- **Pricing model:** Free plan
- **Free plan:** Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding.
- **Free trial:** 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 500 subscribers, 3,000 emails a month, 1 landing page and 1 automation, with AWeber branding on emails. |
| Lite | $12.50 per month for up to 500 subscribers, billed annually ($15 monthly) | Sends up to 10 times the tier a month, 1 list, 3 landing pages, 3 automations, 3 users. Price rises with the list: $100 a month at 10,000 subscribers. |
| Plus | $20 per month for up to 500 subscribers, billed annually ($30 monthly) | Sends 12 times the tier, unlimited lists, pages, automations and users, no AWeber branding, priority support. $135 a month at 10,000 subscribers. |
| Done For You | $20 per month for up to 500 subscribers, billed annually | Plus, with a one-time $79 setup fee (shown cut from $599): AWeber staff build a template, landing page and sign-up form and draft weekly newsletters. |

Read from https://www.aweber.com/pricing.htm on Oct 17, 2026. Prices change, so confirm with AWeber before buying.

## Ways to pay less

- **Up to 4 months free with yearly billing** (Annual discount): At 500 subscribers, Plus costs $240 a year billed yearly against $30 a month billed monthly, and Lite $150 a year against $15 a month. Source: https://www.aweber.com/pricing.htm

## Key features

- **Email editor with Canva and AI:** A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- **Newsletter Assistant:** Generates a weekly newsletter draft written in your voice, ready to edit and send.
- **Email automation:** Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- **Landing pages and sign-up forms:** An AI page builder, templates, sign-up forms, a WordPress plugin and a link-in-bio page. Lite allows 3 landing pages; Plus has no cap.
- **Ecommerce pages:** Sell products, subscriptions and payment plans through Stripe in over 100 currencies, with a fee of 1.0% per sale on Lite and 0.6% on Plus.
- **Web push notifications:** Collect browser push subscribers and send them messages alongside email: up to 50,000 on Lite and unlimited on Plus.

## Good for

- Small businesses and creators with a list under 500 who want to start free
- Bloggers and YouTubers who want new posts and videos emailed automatically
- Owners who would rather pay for the setup to be done for them

## Worth knowing

- Lite allows 1 list, 3 landing pages, 3 automations and 1 saved segment; unlimited use of each needs Plus.
- Monthly sends are capped at 10 times the subscriber tier on Lite and 12 times on Plus.
- Only a web app is offered; the mobile editor works in a phone's browser.
- Lists of more than 100,000 subscribers are priced by contacting AWeber.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. AWeber has been doing email since 1998, and it covers the lot: newsletters, automated sequences, landing pages and even a little shop. The free plan takes you to 500 subscribers, and Lite is $12.50 a month on yearly billing. Lite stops at 3 automations and 3 landing pages, though, so growing businesses end up on Plus.

- **Value for money: C.** Lite is $12.50 a month for 500 subscribers on yearly billing, or $15 monthly, a little under the middle of what email tools charge. Unlimited lists, automations and pages need Plus at $20, and Lite reaches $100 a month at 10,000 subscribers.
- **Free plan and trial: C.** Free for up to 500 subscribers and 3,000 emails a month, with no card and no time limit. You get 1 landing page and 1 automation, and every email carries AWeber's branding. 500 people is a cap you'll reach.
- **Features: B.** A drag-and-drop editor with Canva and AI built in, a Newsletter Assistant that drafts your weekly issue, automated and RSS emails, landing pages, forms, web push and pages that sell through Stripe. That's the whole job.
- **Ease of use: C.** No App Store rating on record, and there's only a web app. You build the sign-up form, templates and sequences yourself, though AWeber will do it for a $79 setup fee.
- **Platforms and integrations: B.** Web only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API. On a phone you use the browser. No desktop or phone app keeps it at a B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from AWeber's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- AWeber's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
- It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $12.50 a month, against a middle price of $13 for the category: 10 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace AWeber you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $150 a year.

- You could make: Forms: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Shopify, WordPress and WooCommerce among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WordPress, WooCommerce, PayPal, Stripe, Facebook, Canva, Zapier

**Tags:** Email campaigns, Marketing automation, Forms, AI features, Public API

## Alternatives

- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/aweber-vs-mailchimp)
- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/aweber-vs-mailerlite)
- [Kit](https://toolgpa.com/tools/kit): Email marketing and paid newsletters for creators. [Compare](https://toolgpa.com/compare/aweber-vs-kit)
- [GetResponse](https://toolgpa.com/tools/getresponse): Email marketing with automation, webinars, courses and landing pages. [Compare](https://toolgpa.com/compare/aweber-vs-getresponse)
- [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/aweber-vs-constant-contact)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.aweber.com/pricing.htm
- https://www.aweber.com
- https://www.aweber.com/email-marketing-features.htm
- https://www.aweber.com/integrations/
- https://www.aweber.com/about.htm

Page: https://toolgpa.com/tools/aweber
Listed by ToolGPA (toolgpa.com).