# AYTM review (2026): is it worth it? > Self-serve survey platform with a consumer panel for research Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. AYTM (written aytm on its site) is a market research platform for building surveys, reaching a consumer panel and analyzing results. It includes advanced tests such as MaxDiff, price testing, conjoint and shelf tests. A self-service Lite option is paid per project, and an Enterprise subscription is custom. - **Category:** Forms & Surveys - **Made by:** Umongous - **Website:** https://aytm.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a price list, as none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing AYTM's current pricing could not be confirmed from its own site. ## Ways to pay less - **Education partnerships for students** (Education): aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships. Source: https://aytm.com/pricing/overview ## Key features - **Survey authoring tool:** Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison. - **Advanced research tests:** The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests. - **Consumer panel:** The education page says aytm gives students access to over 100 million panelists. - **Analysis and exports:** Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too. - **Insights Portal:** A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves. ## Good for - Brand and product teams that want to field surveys to a panel themselves - Researchers who need conjoint, MaxDiff or price testing methods - Universities looking for student access to research tools ## Worth knowing - No prices are published: Lite is described as pay per project and Enterprise as a custom subscription. - Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison. - The pricing page marks some capabilities as available only at an additional fee. - Runs in a browser; no desktop or mobile apps are listed. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. AYTM is a survey platform with a consumer panel and research tests. It publishes no prices, Lite is pay per project, and several tools cost extra. - **Value for money: C.** No prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. - **Free plan and trial: F.** No free plan listed. The page offers a demo and a beta trial for one feature. - **Features: C.** Survey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. - **Ease of use: C.** No rating on record. You design the study and pick the audience yourself. - **Platforms and integrations: C.** Web only, with no integrations listed on the vendor pages. These are ToolGPA's own grades. Graded from this listing, whose facts were read from AYTM's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among form and survey tools - AYTM's GPA of 1.6 is higher than 2 of the 148 other form and survey tools we grade, and level with 5. - It stands best on value for money (C, above 35 of 148) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/forms ## Keep it, or make your own? **Your call.** A form at its plainest is questions, a button and a table of answers. You could make the core of AYTM for yourself: surveys and reports. What you would give up is listed below. Whether that is worth the price is your call. - You could make: Surveys and reports: an app builder makes these well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Surveys, Reports, AI features ## Alternatives - [Conjointly](https://toolgpa.com/tools/conjointly): Survey platform with built-in conjoint, MaxDiff and pricing tests. [Compare](https://toolgpa.com/compare/aytm-vs-conjointly) - [Appinio](https://toolgpa.com/tools/appinio): Market research platform with a built-in consumer panel. [Compare](https://toolgpa.com/compare/appinio-vs-aytm) - [Qualtrics](https://toolgpa.com/tools/qualtrics): Survey and experience research platform with a free account. [Compare](https://toolgpa.com/compare/aytm-vs-qualtrics) - [Pollfish](https://toolgpa.com/tools/pollfish): Survey platform that sells responses from its own panel. [Compare](https://toolgpa.com/compare/aytm-vs-pollfish) - [Sawtooth Software](https://toolgpa.com/tools/sawtooth-software): Survey software for conjoint and MaxDiff market research. [Compare](https://toolgpa.com/compare/aytm-vs-sawtooth-software) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://aytm.com/ - https://aytm.com/pricing/overview Page: https://toolgpa.com/tools/aytm Listed by ToolGPA (toolgpa.com).