# Behold review (2026): is the free plan enough? > Instagram feed widgets and JSON feeds for any website Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Behold turns Instagram accounts and hashtags into galleries that can be embedded on a website without code, or into JSON feeds for developers. Plans are priced by monthly widget views. There is also a Klaviyo feed for emails and an Admin API on enterprise plans. - **Category:** Popups & Website Widgets - **Made by:** Behold - **Website:** https://behold.so - **Runs on:** Web - **Who should skip it:** Not for you if you want other networks: the page lists Instagram only. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Behold has a free plan, and paid plans start at $10 per month. - **Pricing model:** Free plan - **Free plan:** 1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 per month for up to 1,200 views | 1 source, 1 feed, 6 posts per feed, JSON feeds, daily updates and limited widget styles. | | Starter | $10 per month for up to 15,000 views | 3 sources and feeds, 50 posts per feed, hourly updates, no Behold logo. | | Pro | $30 per month for up to 125,000 views | 15 sources and feeds, 100 posts per feed, updates every 5 minutes, Klaviyo feeds. | | Business | $60 per month for up to 500,000 views | 30 sources and feeds, 150 posts per feed, and advanced curation (pin, hide, reorder). | | Scale | $180 per month, unlimited views | Business features plus updates every minute and priority email support. | | Enterprise | Custom | Custom limits, Admin API access, 99.9% SLA and signed standard terms; contact sales. | Read from https://behold.so/pricing on Nov 13, 2026. Prices change, so confirm with Behold before buying. ## Key features - **No-code gallery widgets:** Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan. - **JSON feeds:** Developers get the post data as JSON on every plan, including the free one. - **Klaviyo feeds:** Add a live Instagram feed to emails; included from the Pro plan. - **Update speed by plan:** Daily on Free, hourly on Starter, every 5 minutes on Pro and Business, every minute on Scale. - **Advanced curation:** Pin, hide and reorder posts, from the Business plan; pinning is not supported for hashtag feeds. - **Admin API:** Manage user accounts at scale, co-branded; available on Enterprise. ## Good for - Small sites that want an Instagram gallery on a free plan - Developers who want Instagram data as a JSON feed - Agencies serving many clients through the Enterprise Admin API ## Worth knowing - Views mean page loads that include a widget, so busy pages use the allowance fast. - On the free plan an account is paused when the monthly view limit is hit; paid plans pause only after two months in a row over the limit. - Curation tools such as pinning and hiding need the Business plan or higher. - Instagram-focused; the page does not list other networks. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Behold turns an Instagram account into a gallery you embed without code, or into a JSON feed. It covers Instagram only, the free plan allows 1,200 views a month with a Behold logo, and pinning and hiding posts needs the $60 plan. - **Value for money: C.** Starter is $10 a month for 15,000 views, between the category's $8.17 cheaper quarter and $14.92 middle. Pro is $30 and Scale $180. - **Free plan and trial: C.** A free plan with 1 source, 1 feed, 6 posts and 1,200 views a month. It is paused when the views run out. - **Features: C.** Gallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business. - **Ease of use: C.** No store rating on record. You connect an Instagram account and style the widget. - **Platforms and integrations: B.** Web, embedded on any site, with JSON feeds, Klaviyo and Instagram. An Admin API is on enterprise plans. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Behold's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - Behold's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19. - It stands best on platforms and integrations (B, above 14 of 54) and worst on features (C, above 0). - Its paid plans start at $10 a month, against a middle price of $14 for the category: 22 of the 48 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Your call.** You could make the core of Behold for yourself: popups. What you would give up is listed below. Whether that is worth the price is your call. It costs $120 a year. - You could make: Popups: an app builder makes this well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: It plugs into other products, Instagram and Klaviyo among them, and has an API. - You could not: Hooks into the device itself: widgets. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Instagram, Klaviyo **Tags:** Public API, Popups ## Alternatives - [Elfsight](https://toolgpa.com/tools/elfsight): Library of 90+ website widgets, from popups to reviews and feeds. [Compare](https://toolgpa.com/compare/behold-vs-elfsight) - [Curator.io](https://toolgpa.com/tools/curator-io): Social media aggregator with a free plan, for website feeds. [Compare](https://toolgpa.com/compare/behold-vs-curator-io) - [Juicer](https://toolgpa.com/tools/juicer): Social media wall and feed aggregator with a free plan. [Compare](https://toolgpa.com/compare/behold-vs-juicer) - [Smash Balloon](https://toolgpa.com/tools/smash-balloon): WordPress social feed plugins for Instagram, Facebook and more. [Compare](https://toolgpa.com/compare/behold-vs-smash-balloon) - [Flockler](https://toolgpa.com/tools/flockler): Social media aggregator for websites, screens and events. [Compare](https://toolgpa.com/compare/behold-vs-flockler) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://behold.so/pricing Page: https://toolgpa.com/tools/behold Listed by ToolGPA (toolgpa.com).