# BigSpy review (2026): is the free plan enough? > Ad library for researching competitor ads on 11 platforms Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. BigSpy is a searchable ad library that collects ads from Facebook, Instagram, Google Ads, YouTube, TikTok and other networks. Users search creatives, ad copy, advertiser pages and domains, save ads they want to follow, and run AI tools on videos. A free plan has small daily limits. - **Category:** Ad Creative & Reporting - **Made by:** BigSpy.com (since 2018) - **Website:** https://bigspy.com - **Runs on:** Web - **Who should skip it:** Tight if you stay free, since it is Facebook only with 10 searches a day. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, BigSpy has a free plan, and paid plans start at $49 per month, billed annually ($69 billed monthly). - **Pricing model:** Free plan - **Free plan:** Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $49 per month, billed annually ($69 billed monthly) | 1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives. | | Growth | $119 per month, billed annually ($159 billed monthly) | 1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives. | | Scale | $299 per month for 5 seats, billed annually ($399 billed monthly) | Growth features for 1 owner and 4 members, with Growth quotas applying to each seat. | | Ultimate | $399 per month, billed annually ($499 billed monthly) | 1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives. | Read from https://bigspy.com/pricing on Nov 12, 2026. Prices change, so confirm with BigSpy before buying. ## Ways to pay less - **Yearly billing saves $240 to $1,200 a year** (Annual discount): The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year. Source: https://bigspy.com/pricing ## Key features - **Ad creative search:** Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan. - **Platform coverage:** The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin. - **Chart discovery:** Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up. - **Entity and domain research:** Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain. - **AI creative tools:** Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included. ## Good for - E-commerce and app marketers collecting creative ideas from many ad networks - Small teams that want a free plan to try before paying ## Worth knowing - The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. - AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time. - Scale has 5 seats; every other plan has 1 seat. - Paid plans renew automatically; refund eligibility depends on a separate Refund Policy. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. BigSpy is an ad library for researching competitor ads across 11 platforms, with a free plan limited to Facebook. Starter is $49 a month on yearly billing, and each extra network sits on a dearer plan. - **Value for money: C.** Starter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. - **Free plan and trial: C.** Free plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. - **Features: C.** Ad creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. - **Ease of use: C.** No store rating on record. You learn its filters and charts before the results make sense. - **Platforms and integrations: C.** A web app only. No integrations list, API or phone apps were found. These are ToolGPA's own grades. Graded from this listing, whose facts were read from BigSpy's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - BigSpy's GPA of 2.0 is higher than 16 of the 39 other ad creative and reporting tools we grade, and level with 8. - Its paid plans start at $49 a month, against a middle price of $49 for the category: 14 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 13 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** To replace BigSpy you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. It costs $588 a year. - You could not: A library of papers and sources to search. - You could not: Ad images and videos made to each network's sizes. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Research, Ad creative, AI features ## Alternatives - [AdSpy](https://toolgpa.com/tools/adspy): Searchable database of Facebook and Instagram ads. [Compare](https://toolgpa.com/compare/adspy-vs-bigspy) - [PowerAdSpy](https://toolgpa.com/tools/poweradspy): Ad spy tool covering up to 11 social and display ad networks. [Compare](https://toolgpa.com/compare/bigspy-vs-poweradspy) - [Minea](https://toolgpa.com/tools/minea): Ad spy and product research tool for dropshippers. [Compare](https://toolgpa.com/compare/bigspy-vs-minea) - [Foreplay](https://toolgpa.com/tools/foreplay): Save, search and track competitors' ads, and report on your own. [Compare](https://toolgpa.com/compare/bigspy-vs-foreplay) - [SocialPeta](https://toolgpa.com/tools/socialpeta): Ad intelligence for game, app and e-commerce advertisers. [Compare](https://toolgpa.com/compare/bigspy-vs-socialpeta) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://bigspy.com/pricing - https://bigspy.com Page: https://toolgpa.com/tools/bigspy Listed by ToolGPA (toolgpa.com).