# Bik review (2026): is it worth $350 a month? > AI CRM for online stores: WhatsApp, Instagram and helpdesk Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Bik (BIK.ai) is a customer messaging and CRM platform built for e-commerce stores. It combines campaigns and journeys across WhatsApp, Instagram and other channels with a helpdesk and a library of prebuilt AI commerce agents. Plans are set by contact count, helpdesk users and monthly AI credits. - **Category:** SMS & Chat Marketing - **Made by:** BIK - **Website:** https://bik.ai - **Runs on:** Web - **Who should skip it:** Pricey if you're small: $350 a month is where it starts. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Bik is a paid product, starting at $350 per month for up to 10,000 contacts. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Growth | $350 per month for up to 10,000 contacts | 10 helpdesk users, 20 automations, 1 workspace and 2,000 BIK AI credits. Price rises with contacts; not shown. | | Scale | $499 per month for up to 10,000 contacts | 25 helpdesk users, 50 automations, 3 workspaces, 5,000 AI credits and role-based access control. | | Custom | Custom | Contacts as required, unlimited automations, volume pricing and a dedicated success manager; sold through sales. | Read from https://bik.ai/pricing on Nov 13, 2026. Prices change, so confirm with Bik before buying. ## Key features - **Multichannel journeys and campaigns:** Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables. - **Helpdesk:** A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools. - **AI agents and assist:** Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits. - **Customer data platform:** Customer 360 profiles and retargeting automations, with website widgets and Click-to-WhatsApp ad integration. - **Multiple WhatsApp numbers:** Every plan can connect more than one WhatsApp number, alongside webhook and Google Sheets connections. - **Reporting and security:** Node-level analytics, advanced reporting and two-factor authentication on all plans; role-based access from Scale. ## Good for - Shopify-style online stores that want marketing and support in one tool - Stores with a contact list of around 10,000 and a small support team ## Worth knowing - There is no free plan or free trial on the pricing page; the entry plan is $350 a month. - Both listed plans stop at 10,000 contacts; larger lists need the Custom plan, which has no published price. - Role-based access control is not on Growth, which also has 1 workspace and 20 automations. - WhatsApp message fees charged by Meta are not shown on the pricing page. ## ToolGPA grades **GPA: 1.4 out of 4**, graded Nov 13, 2026. Bik is a customer platform for online stores, with WhatsApp and Instagram journeys, a helpdesk and AI agents. But it starts at $350 a month for 10,000 contacts, has no free plan or trial, and role-based access is held back for the $499 plan. - **Value for money: D.** $350 a month for Growth and $499 for Scale, both capped at 10,000 contacts. That's well above the $149 where this category's dearest tenth begins. - **Free plan and trial: F.** No free plan and no trial on the pricing page. - **Features: C.** Journeys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers. Growth has 1 workspace and 20 automations, and WhatsApp message fees from Meta aren't shown. - **Ease of use: C.** No store rating on record. It connects to a store and needs journeys and automations built before it does anything. - **Platforms and integrations: C.** Web only, with Shopify and Google Sheets listed. No phone or desktop app is on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Bik's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Bik's GPA of 1.4 is higher than 0 of the 77 other SMS and chat marketing tools we grade, and level with 1. - It stands best on ease of use (C, above 5 of 77) and worst on free plan and trial (F, above 0). - Its paid plans start at $350 a month, against a middle price of $36 for the category: 50 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Bik you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 76 of the 77 other SMS and chat marketing tools grade higher. It costs $4,200 a year. - You could make: Help desk: an app builder makes this well. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Email sent in volume that still reaches the inbox. - You could not: One mailbox that several people work at once. - You could not: A chatbot builder hooked into the messaging apps. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Hooks into the device itself: widgets. - You could not: What a company asks for before it lets staff use something: roles and permissions. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Google Sheets **Tags:** WhatsApp messaging, Marketing automation, Help desk, AI features, Chatbots, Shared inbox ## Alternatives - [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/bik-vs-wati) - [Interakt](https://toolgpa.com/tools/interakt): WhatsApp and Instagram marketing, inbox and chatbots for Indian brands. [Compare](https://toolgpa.com/compare/bik-vs-interakt) - [SleekFlow](https://toolgpa.com/tools/sleekflow): Shared inbox and AI agents for WhatsApp, social chats, SMS and email. [Compare](https://toolgpa.com/compare/bik-vs-sleekflow) - [Recart](https://toolgpa.com/tools/recart): SMS marketing and popup list growth for Shopify stores. [Compare](https://toolgpa.com/compare/bik-vs-recart) - [Emotive](https://toolgpa.com/tools/emotive): SMS marketing and ad attribution for ecommerce brands. [Compare](https://toolgpa.com/compare/bik-vs-emotive) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://bik.ai/pricing - https://bik.ai/ Page: https://toolgpa.com/tools/bik Listed by ToolGPA (toolgpa.com).