# Billetto

> European ticketing marketplace with ads you pay for per sale

Billetto is a ticketing platform and events marketplace operating in 14 European countries, from Denmark and the UK to Spain and Italy. Organizers sell tickets for free while buyers pay a booking fee, and can promote events through Billetto's own advertising on its marketplace, Google and Meta, charged only when a ticket sells. Email and text campaigns, seating charts, check-in tools and a point-of-sale system are included.

- **Category:** Event Ticketing
- **Made by:** Billetto ApS (since 2009)
- **Website:** https://billetto.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Billetto is free to use.

- **Pricing model:** Free
- **Free plan:** No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Essential | €0 | Up to 1,000 tickets a year. The buyer pays 3.99% + €0.90 per ticket (ex VAT) unless the organizer absorbs it; includes the marketplace, email and SMS. |
| Growth | €0 | For 1,000+ tickets a year: a fee of 3.99% + €0.90 or less, agreed case by case, plus most revenue paid out before the event and a success manager. |

Read from https://go.billetto.com/pricing on Oct 18, 2026. Prices change, so confirm with Billetto before buying.

## Key features

- **Marketplace and pay-per-sale ads:** Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- **Email and text campaigns:** Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- **Ticket options:** Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- **Check-in and access control:** Scan tickets with a phone or dedicated scanners, track arrivals by ticket type or entrance, and manage zones, roles and entry permissions for large venues.
- **Billetto POS:** Sell at the door from any phone, tablet or computer paired with an Adyen card terminal, print tickets on demand, and keep in-person and online sales in one back office.
- **Local payment methods and API:** Buyers pay by card, Apple Pay, Google Pay, PayPal, MobilePay, Swish, Vipps or iDEAL depending on country; developers get a public API and webhooks.

## Good for

- Organizers in the Nordics, UK and the rest of Europe
- Promoters who want advertising they pay for only when tickets sell
- Concerts, parties and festivals with buyers who expect to pay a fee

## Worth knowing

- Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can absorb it. Prices are shown in euros on Billetto's English pricing page.
- Billetto runs only in 14 European countries, including the UK and Ireland, and not in the US.
- Ticket money is paid out 3 to 5 working days after the event; money before the event comes only with the Growth plan.
- Billetto POS needs an Adyen terminal at €199 each, with an optional ticket printer at €270, both one-off purchases.

## ToolGPA grades

**GPA: 3.0 out of 4**, graded Oct 18, 2026. Billetto is a ticketing marketplace in 14 European countries, from Denmark and the UK to Spain and Italy. Selling costs you nothing by default, since buyers pay 3.99% + €0.90 a ticket, and its own ads on Google, Meta and the marketplace are charged only when a ticket sells. It doesn't run in the US, and its fees are in euros.

- **Value for money: B.** Buyers pay by default, so you keep the ticket price. Billetto charges in euros: 3.99% + €0.90 a ticket plus VAT, €339.60 on 200 €20 tickets, with no separate card fee listed. You can absorb it instead, and the Growth plan, for 1,000+ tickets a year, can bring it down.
- **Free plan and trial: A.** No monthly or setup fee on either plan, with the marketplace, email and text campaigns included. Essential covers up to 1,000 tickets a year, and above that Growth still has no monthly fee, with the ticket fee agreed case by case.
- **Features: B.** Seating charts, memberships, early bird tickets, email and text campaigns, check-in by zone and entrance, a point-of-sale system, and ads on Google and Meta you pay for only when tickets sell. Money before the event needs the Growth plan.
- **Ease of use: C.** No App Store rating on record. An AI helper drafts event descriptions and suggests prices, but there are pages and tickets to build, and selling at the door needs an Adyen card terminal at €199.
- **Platforms and integrations: B.** Web, iPhone and Android, with Adyen, PayPal, MobilePay, Vipps, Apple Pay and Google Pay, a public API and webhooks. But it runs only in 14 European countries, not the US, and there's no desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Billetto's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among event ticketing platforms

- Billetto's GPA of 3.0 is higher than 6 of the 11 other event ticketing platforms we grade, and level with 3.
- It stands best on free plan and trial (A, above 5 of 11) and worst on ease of use (C, above 0).
- Billetto has no paid plan.
- On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/event-ticketing

## Keep it, or make your own?

**Keep it.** Billetto is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: Selling tickets and checking them at the door.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Adyen, PayPal and Apple Pay among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: What a company asks for before it lets staff use something: roles and permissions.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Adyen, PayPal, Apple Pay, Google Pay, MobilePay, Vipps

**Tags:** Ticketing, Email campaigns, SMS marketing, AI features, Public API

## Alternatives

- [Eventbrite](https://toolgpa.com/tools/eventbrite): Ticketing and event marketplace, with fees usually paid by buyers. [Compare](https://toolgpa.com/compare/billetto-vs-eventbrite)
- [Ticket Tailor](https://toolgpa.com/tools/ticket-tailor): Event ticketing for a flat fee per ticket, with prepaid credits. [Compare](https://toolgpa.com/compare/billetto-vs-ticket-tailor)
- [Universe](https://toolgpa.com/tools/universe): Self-service ticketing from the Live Nation and Ticketmaster group. [Compare](https://toolgpa.com/compare/billetto-vs-universe)
- [Tito](https://toolgpa.com/tools/tito): Ticketing for conferences and meetups, for 3% of each ticket. [Compare](https://toolgpa.com/compare/billetto-vs-tito)
- [Humanitix](https://toolgpa.com/tools/humanitix): Event ticketing run as a charity that gives its profits away. [Compare](https://toolgpa.com/compare/billetto-vs-humanitix)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://billetto.com
- https://go.billetto.com/pricing
- https://go.billetto.com/manage/check-in
- https://api.billetto.com/reference/welcome

Page: https://toolgpa.com/tools/billetto
Listed by ToolGPA (toolgpa.com).