# Bing Places for Business review (2026): is it any good? > Free Microsoft listing for a business on Bing search and Bing Maps Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Bing Places for Business is Microsoft's free service for claiming or adding a business listing on Bing and Bing Maps. Owners verify the listing with a PIN, then set its hours, categories, photos, services and service areas, post time-limited announcements and view listing analytics. A Google Business Profile can be imported and kept in sync, and chains can upload up to 10,000 locations at once. - **Category:** Local SEO Tools - **Made by:** Microsoft - **Website:** https://www.bing.com/forbusiness - **Runs on:** Web - **Who should skip it:** Watch out: changes take 7 to 12 days to go live in North America and up to 2 weeks elsewhere. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Bing Places for Business is free to use. - **Pricing model:** Free - **Free plan:** Free with a Microsoft, Google or Facebook sign-in: claim or add listings, verify them, edit details and photos, post announcements, view analytics and bulk upload. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Listing management on Bing and Bing Maps, Google Business Profile sync, announcements, analytics and bulk upload of up to 10,000 locations. | Read from https://www.bing.com/forbusiness on Oct 23, 2026. Prices change, so confirm with Bing Places for Business before buying. ## Key features - **Claim or add a listing:** Search Bing for the business and claim it, or create a new listing, then verify it with a PIN sent by phone, text, email or postcard. - **Google Business Profile sync:** Import listings from a Google Business Profile, with listings already verified on Google verified on Bing automatically, and re-sync weekly, every two weeks or monthly. - **Listing details:** Up to 10 categories, hours, up to 100 photos, services offered, amenities and up to 20 service areas, with the option to hide the address for service-area businesses. - **Announcements:** Post offers, events and updates on the listing: up to 5 a month, one active at a time and each running for at most 30 days, with views and clicks counted. - **Analytics:** A dashboard of listing performance, including clicks on the listing and a comparison against businesses in the same category. - **Chains and agencies:** Bulk upload of up to 10,000 locations from a spreadsheet, chain verification in one request, and agency accounts for managing clients' listings. ## Good for - Local businesses that want correct details on Bing and Bing Maps - Owners who already keep a Google Business Profile and want to copy it to Bing - Chains and agencies adding many locations at once ## Worth knowing - Changes go live only after verification and a publish cycle, which Microsoft puts at 7 to 12 days in North America and up to 2 weeks elsewhere. - Listings synced from Google cannot be edited directly in the dashboard; changes are made in Google and synced again. - Listing management works on desktop or tablet; Microsoft says the mobile site is still being built. - The Bing Places API is open only to agencies in its trusted partner program, which is for those managing more than 10,000 listings. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 23, 2026. Bing Places is Microsoft's free listing service for Bing and Bing Maps: claim or add your business, verify it with a PIN, then set hours, photos and service areas, post announcements and see listing analytics. You can copy a Google profile across, but changes take 7 to 12 days to go live in North America, and there's no mobile version yet. - **Value for money: A.** Free outright: claiming, verifying, editing, announcements, analytics and bulk upload of up to 10,000 locations cost nothing. - **Free plan and trial: A.** All of it is free with a Microsoft, Google or Facebook sign-in, with no paid tier to run into. - **Features: C.** Up to 10 categories, 100 photos and 20 service areas, Google profile sync, announcements and analytics. The gaps are in the listing: Bing only, 5 announcements a month with one active, and synced listings must be edited in Google. - **Ease of use: C.** No rating on record. Verification is by PIN, and changes go live only after a publish cycle of 7 to 12 days in North America and up to 2 weeks elsewhere. - **Platforms and integrations: B.** Web only, on desktop or tablet; Microsoft says the mobile site is still being built. It syncs with Google Business Profile and links to Bing Webmaster Tools and Microsoft Advertising. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Microsoft's own pages on 23 October 2026. Those pages didn't load as text when we went back to them for this card. Not based on using the product, and shorter than our full reviews. ## Where it stands among local SEO tools - Bing Places for Business's GPA of 3.0 is higher than 60 of the 61 other local SEO tools we grade, and level with 1. - It stands best on free plan and trial (A, above 59 of 61) and worst on ease of use (C, above 1). - Bing Places for Business has no paid plan. - On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/local-seo ## Keep it, or make your own? **Keep it.** Bing Places for Business is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 60 of the 61 other local SEO tools we grade. - You could make: Reports: an app builder makes this well. - You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Business Profile, Bing Webmaster Tools, Microsoft Advertising **Tags:** Local listings, Reports ## Alternatives - [Google Business Profile](https://toolgpa.com/tools/google-business-profile): Free listing that sets how a business shows on Google Maps and Search. [Compare](https://toolgpa.com/compare/bing-places-for-business-vs-google-business-profile) - [Apple Business](https://toolgpa.com/tools/apple-business-connect): Free Apple portal for a business's place card on Apple Maps. [Compare](https://toolgpa.com/compare/apple-business-connect-vs-bing-places-for-business) - [Yelp for Business](https://toolgpa.com/tools/yelp-for-business): Free Yelp business page, with paid ads and page upgrades. [Compare](https://toolgpa.com/compare/bing-places-for-business-vs-yelp-for-business) - [Yext](https://toolgpa.com/tools/yext): Enterprise listings, reviews and AI visibility for many locations. [Compare](https://toolgpa.com/compare/bing-places-for-business-vs-yext) - [BrightLocal](https://toolgpa.com/tools/brightlocal): Local SEO platform for rankings, listings, reviews and AI visibility. [Compare](https://toolgpa.com/compare/bing-places-for-business-vs-brightlocal) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.bing.com/forbusiness - https://www.bing.com/forbusiness/help Page: https://toolgpa.com/tools/bing-places-for-business Listed by ToolGPA (toolgpa.com).