# Bing Webmaster Tools review (2026): is it any good? > Free Bing reports on search traffic, indexing and AI answer citations Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Bing Webmaster Tools is Microsoft's free service for site owners to see how their site performs in Bing search. It reports clicks, impressions and average position for up to 16 months, inspects URLs, takes sitemaps and IndexNow submissions, and includes a site audit, keyword research and a backlink report. Since 2026 an AI Performance report, in preview, shows how often a site is cited in Copilot and Bing's AI-generated answers. - **Category:** Technical SEO & Site Audits - **Made by:** Microsoft - **Website:** https://www.bing.com/webmasters/about - **Runs on:** Web - **Who should skip it:** Skip it if you want Google, ChatGPT or other engines, as it covers Bing and Microsoft's AI answers only. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Bing Webmaster Tools is free to use. - **Pricing model:** Free - **Free plan:** Free with a Microsoft, Google or Facebook sign-in for any site you verify: search performance, AI Performance, Site Scan, keyword research, backlinks and the API. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Search and AI citation reports, URL Inspection, IndexNow and sitemaps, Site Scan, keyword research, backlinks and Copilot help. | Read from https://www.bing.com/webmasters/about on Oct 23, 2026. Prices change, so confirm with Bing Webmaster Tools before buying. ## Key features - **Search performance:** Impressions, clicks and average position across pages and keywords, with up to 16 months of data. - **AI Performance (preview):** Counts citations of your pages in Microsoft Copilot and Bing's AI summaries, with the grounding queries behind them and a Topics Portfolio beta of opportunity queries. - **URL Inspection, sitemaps and IndexNow:** Check a URL's indexing and crawl status, submit sitemaps, and notify Bing of new, changed or deleted pages at once through IndexNow or the URL submission API. - **Site Scan and Site Explorer:** An on-demand crawl that flags technical problems such as broken links, duplicate tags and missing metadata, plus a view of your site's structure as Bing sees it. - **Keyword research and backlinks:** Look up what searchers type and their search volumes, and review referring domains and anchor text for your own site and for competitors. - **Copilot assistant:** A built-in AI assistant that helps troubleshoot issues and find your way around the reports. ## Good for - Site owners who want their Bing search data alongside Google's - Publishers checking whether Copilot and Bing AI answers cite their pages - Small sites that want a free site audit and backlink check ## Worth knowing - Reports cover Bing and Microsoft's own AI answers only, not Google, ChatGPT or other engines. - You must verify the site, by DNS, a file, a meta tag or an import from Google Search Console, before data appears. - AI Performance is a public preview, and its Topics Portfolio tab is a beta shown only when a site has enough data. - Grounding query figures are a sample of citation activity, and opportunity queries show volumes as ranges. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 23, 2026. Bing Webmaster Tools reports clicks, impressions and positions in Bing for up to 16 months, with a site audit, keyword research, backlinks and, in preview, how often Copilot and Bing's AI answers cite your pages. But it covers only Bing and Microsoft's own AI answers, you verify the site first, and the AI figures are a preview built on samples and ranges. - **Value for money: A.** Free from Microsoft, with search and AI citation reports, URL Inspection, IndexNow, Site Scan, keyword research, backlinks and the API. No paid plan. - **Free plan and trial: A.** Everything is free once you verify a site, signing in with a Microsoft, Google or Facebook account. No caps on record. - **Features: C.** Search performance, AI citation reports, URL Inspection, sitemaps and IndexNow, an on-demand Site Scan, keyword research and backlinks for your site and competitors. The gap: it's Bing's view only, and the listing shows no speed or structured data reports. - **Ease of use: C.** No rating on record. You verify the site by DNS, a file, a meta tag or an import from Google Search Console before any data appears. - **Platforms and integrations: B.** Web only, with a Search Console import, IndexNow, WordPress and an API for submitting URLs. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Microsoft's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among technical SEO tools - Bing Webmaster Tools's GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade, and level with 7. - It stands best on free plan and trial (A, above 62 of 83) and worst on ease of use (C, above 7). - Bing Webmaster Tools has no paid plan. - On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/technical-seo ## Keep it, or make your own? **Keep it.** Bing Webmaster Tools is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: An index of the links between billions of web pages. - You could not: A crawler that checks every page of a site. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, Google Search Console, IndexNow and WordPress among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Search Console, IndexNow, WordPress **Tags:** Site audit, Keyword research, Backlink analysis, AI search visibility, AI features, Public API ## Alternatives - [Google Search Console](https://toolgpa.com/tools/google-search-console): Free Google reports on a site's search traffic, indexing and issues. [Compare](https://toolgpa.com/compare/bing-webmaster-tools-vs-google-search-console) - [Yandex Webmaster](https://toolgpa.com/tools/yandex-webmaster): Free Yandex reports on a site's indexing, errors and search queries. [Compare](https://toolgpa.com/compare/bing-webmaster-tools-vs-yandex-webmaster) - [SEO Gets](https://toolgpa.com/tools/seogets): Search Console and GA4 analytics with SEO reports and client portals. [Compare](https://toolgpa.com/compare/bing-webmaster-tools-vs-seogets) - [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/bing-webmaster-tools-vs-semrush) - [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-bing-webmaster-tools) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.bing.com/webmasters/about - https://blogs.bing.com/webmaster/2025/6/Start-Using-Bing-Webmaster-Tools-to-Improve-Your-Site-Visibility/ - https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/ - https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/ - https://blogs.bing.com/webmaster/2025/3/Copilot-in-Bing-Webmaster-Tools-is-Now-Available-to-All-Users/ Page: https://toolgpa.com/tools/bing-webmaster-tools Listed by ToolGPA (toolgpa.com).