# Birch > Rules that manage and report on ad accounts, formerly Revealbot Birch, formerly Revealbot, reports on and automates ad accounts on Meta, Google, TikTok and Snapchat. Rules checked as often as every 15 minutes pause, scale or adjust ads by conditions you set, and Birch AI can build a rule from a plain sentence. Explorer ranks creatives and spots tired ads, and Launcher and Stage build ads in bulk from your own media. It does not design ads. Prices follow your monthly ad spend. - **Category:** Ad Creative & Reporting - **Made by:** Birch Team, Inc. - **Website:** https://bir.ch - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Birch is a paid product with a free trial, starting at $45 per month up to $10K ad spend, billed annually ($49 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial of all features, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Essential | $45 per month up to $10K ad spend, billed annually ($49 billed monthly) | Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling. | | Pro | $91 per month up to $10K ad spend, billed annually ($99 billed monthly) | Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend. | | Enterprise | Custom | Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support. | Read from https://bir.ch/pricing on Oct 18, 2026. Prices change, so confirm with Birch before buying. ## Ways to pay less - **About 8% off with annual billing** (Annual discount): Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees. Source: https://bir.ch/pricing ## Key features - **Automated rules:** Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data. - **Birch AI:** Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale. - **Explorer:** Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in. - **Launcher and Stage:** Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups. - **Reports and Slack alerts:** Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request. - **MCP server:** Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools. ## Good for - Media buyers managing many Meta ad accounts by rules instead of by hand - App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros - Agencies launching ads in bulk from Drive folders ## Worth knowing - Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none. - Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend. - Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000. - It manages and reports on ads you already run; it does not generate ad images or videos. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 18, 2026. Birch, which used to be Revealbot, watches your ad accounts and acts on rules you set, pausing, scaling or adjusting ads as often as every 15 minutes. You can even describe a rule in a sentence. Pro, the plan with rules, is $91 a month billed annually up to $10K of spend, and it doesn't design ads. - **Value for money: C.** Graded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. - **Free plan and trial: C.** No free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. - **Features: C.** Rules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. - **Ease of use: C.** No rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you. - **Platforms and integrations: B.** Web only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Birch's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Birch's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3. - It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0). - Its paid plans start at $0.83 a month when paid by the year, against a middle price of $19 for the category: 1 of the 10 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** To replace Birch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $10 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections to other products, each kept working as those products change. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Slack, Google Sheets, Google Analytics, AppsFlyer **Tags:** Workflow automation, Reports, AI features, Dashboards ## Alternatives - [Madgicx](https://toolgpa.com/tools/madgicx): AI optimization, automation and reports for Meta ad accounts. [Compare](https://toolgpa.com/compare/birch-vs-madgicx) - [Motion](https://toolgpa.com/tools/motion-ads): Creative analytics that shows which ads work and why. [Compare](https://toolgpa.com/compare/birch-vs-motion-ads) - [Atria](https://toolgpa.com/tools/atria): Meta and TikTok ad library, ad reports and AI ad ideas in one place. [Compare](https://toolgpa.com/compare/atria-vs-birch) - [Superads](https://toolgpa.com/tools/superads): Creative analytics across Meta, TikTok, LinkedIn and Google Ads. [Compare](https://toolgpa.com/compare/birch-vs-superads) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://bir.ch/pricing - https://bir.ch/ - https://bir.ch/integrations - https://bir.ch/legal/terms Page: https://toolgpa.com/tools/birch Listed by ToolGPA (toolgpa.com).