# BotPenguin review (2026): is the free plan enough? > No-code chatbot builder for WhatsApp, Instagram, Messenger and web Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. BotPenguin builds chatbots and AI agents that run on WhatsApp, Instagram, Facebook Messenger, Telegram and websites. Plans are set by the number of bot messages per month, with a free plan to start. The paid tiers add bulk WhatsApp messaging, appointment booking, integrations and AI voice agents. - **Category:** SMS & Chat Marketing - **Made by:** Relinns Technologies Pvt. Ltd. - **Website:** https://botpenguin.com - **Runs on:** Web, iOS, Android - **Who should skip it:** Tight if you stay free, as that is 1,000 messages and 1 chatbot. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, BotPenguin has a free plan, and paid plans start at $29 per month for 3,000 bot messages. - **Pricing model:** Free plan - **Free plan:** Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base. - **Free trial:** 7-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Baby Plan | $0 | Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox. | | Little Plan | $29 per month for 3,000 messages and 5 team members, billed monthly | Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations. | | King Plan | $99 per month for 12,000 messages, billed monthly | Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek. | | Emperor Plan | $990 per month and up, billed monthly | Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales. | Read from https://botpenguin.com/pricing on Nov 13, 2026. Prices change, so confirm with BotPenguin before buying. ## Ways to pay less - **Two months free on yearly billing** (Annual discount): The pricing FAQ says a yearly plan costs 10 months instead of 12. Source: https://botpenguin.com/pricing - **50% off for nonprofits** (Nonprofit): The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare. Source: https://botpenguin.com/pricing ## Key features - **Multi-platform chatbots:** Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack. - **AI knowledge-base training:** Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans. - **Unified inbox and live chat:** One inbox for all platform conversations, with a handover from bot to human agent at any time. - **WhatsApp bulk messages and flows:** Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat. - **AI voice agents:** The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons. - **Integrations:** 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce. ## Good for - Small businesses that want a free no-code bot to start with - Teams that want bots across WhatsApp, Instagram and a website from one account - Agencies that may later resell it under their own brand ## Worth knowing - Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000. - The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read. - Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot. - WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. BotPenguin builds chatbots for websites, WhatsApp and Instagram, with a free plan for 1,000 messages a month. Paid plans start at $29 for 3,000 messages and extras add up quickly. - **Value for money: C.** $29 a month for 3,000 messages, in the middle band of chat tools. - **Free plan and trial: C.** Free: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. - **Features: C.** Multi-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. - **Ease of use: C.** No store rating on record. You build flows and connect channels. - **Platforms and integrations: B.** Web, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. These are ToolGPA's own grades. Graded from this listing, whose facts were read from BotPenguin's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - BotPenguin's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20. - It stands best on platforms and integrations (B, above 19 of 77) and worst on features (C, above 3). - Its paid plans start at $29 a month, against a middle price of $36 for the category: 16 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace BotPenguin you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. It costs $348 a year. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: An AI model answering your customers from your own help articles. - You could not: One mailbox that several people work at once. - You could not: A builder that other people can use without writing code. - You could not: A chatbot builder hooked into the messaging apps. - You could not: A chat box on your site that reaches you the moment a customer types. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Shopify, WooCommerce and Zendesk among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, Zendesk, Zapier, HubSpot, Salesforce, Google Calendar, Razorpay **Tags:** Chatbots, WhatsApp messaging, AI support agent, Shared inbox, Live chat, No-code, AI features ## Alternatives - [Chatfuel](https://toolgpa.com/tools/chatfuel): AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet. [Compare](https://toolgpa.com/compare/botpenguin-vs-chatfuel) - [Landbot](https://toolgpa.com/tools/landbot): No-code chatbot and AI agent builder for websites and WhatsApp. [Compare](https://toolgpa.com/compare/botpenguin-vs-landbot) - [Manychat](https://toolgpa.com/tools/manychat): Instagram, WhatsApp and Messenger DM automation for creators and shops. [Compare](https://toolgpa.com/compare/botpenguin-vs-manychat) - [Botsify](https://toolgpa.com/tools/botsify): AI agent builder sold to agencies as a whitelabel platform. [Compare](https://toolgpa.com/compare/botpenguin-vs-botsify) - [Chatrace](https://toolgpa.com/tools/chatrace): AI chatbot and inbox for Messenger, Instagram and WhatsApp. [Compare](https://toolgpa.com/compare/botpenguin-vs-chatrace) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://botpenguin.com/pricing - https://botpenguin.com/ - https://botpenguin.com/about-us Page: https://toolgpa.com/tools/botpenguin Listed by ToolGPA (toolgpa.com).