# Botsify review (2026): is it worth $149 a month, billed yearly? > AI agent builder sold to agencies as a whitelabel platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Botsify builds AI chat and voice agents that run on WhatsApp, Messenger, Instagram, Telegram, SMS, Slack and websites. Its main pitch is to agencies, which can resell the platform under their own name, domain and pricing. A done-for-you plan has Botsify's team set up and tune an agent for a single business. - **Category:** SMS & Chat Marketing - **Made by:** Botsify - **Website:** https://botsify.com - **Runs on:** Web - **Who should skip it:** Pricey if you are small: $149 a month, with build work included. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Botsify is a paid product, starting at $149 per month, billed monthly ($1,490 billed annually). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Done For You Agent | $149 per month, billed monthly ($1,490 billed annually) | Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent. | | Scale Agent | Custom | Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales. | Read from https://botsify.com/pricing/done-for-you-agent on Nov 13, 2026. Prices change, so confirm with Botsify before buying. ## Ways to pay less - **Annual Done For You plan at $1,490** (Annual discount): The pricing page shows $149 a month or $1,490 a year for the Done For You plan. Source: https://botsify.com/pricing/done-for-you-agent ## Key features - **Whitelabel agency platform:** Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client. - **Agent builder:** A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent. - **Many channels:** Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram. - **Voice agents:** The Done For You plan includes 60 minutes of voice calls a month. - **Bring your own key:** Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search. - **Done-for-you setup:** Botsify's team handles strategy, automation and tuning for the buyer's first agent. ## Good for - Agencies that want to resell AI agents under their own brand - Small businesses that prefer someone else to build their agent - Teams already holding their own LLM keys ## Worth knowing - The agency (whitelabel) plan has no published price; the page directs buyers to book a demo. - The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone. - Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs. - Chat history is kept for 3 months on the listed plans. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Botsify sells AI agents for messaging and voice, with the vendor's team building the first one, at $149 a month. The agency whitelabel plan has no published price, there is no free plan or trial, and chat history is kept for 3 months. - **Value for money: D.** $149 a month, the start of the dearest tenth of chat tools, where the middle is $36. - **Free plan and trial: F.** No free plan and no trial on the pages read. - **Features: C.** Agent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. - **Ease of use: C.** No store rating on record. The vendor builds the first agent, but you connect channels. - **Platforms and integrations: B.** Web with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Botsify's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Botsify's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13. - It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0). - Its paid plans start at $149 a month, against a middle price of $36 for the category: 46 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Botsify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 62 of the 77 other SMS and chat marketing tools grade higher. It costs $1,788 a year. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: An AI model answering your customers from your own help articles. - You could not: A builder that other people can use without writing code. - You could not: A chatbot builder hooked into the messaging apps. - You could not: It plugs into other products, HubSpot, Calendly and Slack among them. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with HubSpot, Calendly, Slack, Shopify, Gmail, Stripe **Tags:** Chatbots, AI agents, WhatsApp messaging, AI support agent, No-code ## Alternatives - [BotPenguin](https://toolgpa.com/tools/botpenguin): No-code chatbot builder for WhatsApp, Instagram, Messenger and web. [Compare](https://toolgpa.com/compare/botpenguin-vs-botsify) - [Chatfuel](https://toolgpa.com/tools/chatfuel): AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet. [Compare](https://toolgpa.com/compare/botsify-vs-chatfuel) - [Manychat](https://toolgpa.com/tools/manychat): Instagram, WhatsApp and Messenger DM automation for creators and shops. [Compare](https://toolgpa.com/compare/botsify-vs-manychat) - [Landbot](https://toolgpa.com/tools/landbot): No-code chatbot and AI agent builder for websites and WhatsApp. [Compare](https://toolgpa.com/compare/botsify-vs-landbot) - [Chatrace](https://toolgpa.com/tools/chatrace): AI chatbot and inbox for Messenger, Instagram and WhatsApp. [Compare](https://toolgpa.com/compare/botsify-vs-chatrace) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://botsify.com/pricing/done-for-you-agent - https://botsify.com/pricing/whitelabel-ai-agents - https://botsify.com/ Page: https://toolgpa.com/tools/botsify Listed by ToolGPA (toolgpa.com).