# Boulevard review (2026): is it worth $143 a month, billed yearly?

> Booking, checkout and marketing for salons, spas and medspas

Checked Oct 24, 2026 · graded Oct 24, 2026 by ToolGPA.

Boulevard is booking and business software for appointment-based salons, spas, barbers and medspas. It covers online self-booking, the staff calendar, point-of-sale checkout with its own card reader, client profiles, memberships and loyalty, and text and email marketing. Plans are priced per location and sold through a demo, with separate, higher-priced plans for medspas.

- **Category:** Salon, Spa & Studio Booking
- **Made by:** Boulevard Labs, Inc.
- **Website:** https://www.joinblvd.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo.
- **Facts last checked:** Oct 24, 2026

## Pricing

As of Oct 24, 2026, Boulevard is a paid product, starting at $143 per month for 1 location, billed annually ($159 billed monthly).

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Essentials | $143 per month for 1 location, billed annually ($159 billed monthly) | One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage. |
| Premier | $234 per location / month, billed annually ($260 billed monthly) | Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly). |
| Prestige | $328 per location / month, billed annually ($364 billed monthly) | Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly). |
| Enterprise | Custom | A quoted plan for large, multi-location operations, with API access and enterprise integrations. |

Read from https://www.joinblvd.com/pricing on Oct 24, 2026. Prices change, so confirm with Boulevard before buying.

## Ways to pay less

- **Save 10% with annual billing** (Annual discount): Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159. Source: https://www.joinblvd.com/pricing

## Key features

- **Self-booking and scheduling:** Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- **Point of sale and payments:** Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- **Texts and email marketing:** Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- **Memberships and loyalty:** Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.
- **Forms, charts and ePrescribe:** Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.
- **Beau AI receptionist:** An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

## Good for

- Salons, spas and barbershops with several providers or locations
- Medspas that need charting, photo markup and e-prescriptions
- Businesses that want booking, checkout and marketing in one system

## Worth knowing

- No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
- Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
- Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
- Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 24, 2026. Boulevard runs a salon's or spa's booking, staff calendar, checkout on its own card reader, memberships and text and email marketing, with charting and ePrescribe for medspas. The catch is the price and the way in: Essentials is $143 a month billed yearly for one location and five providers, every plan is sold after a demo with no trial, and forms cost $65 a location a month below Prestige.

- **Value for money: D.** Essentials is $143 a month billed yearly ($159 monthly) for one location and up to 5 providers, and that's where this category's dearest tenth starts. More providers or a second location means Premier at $234 a location on a fall offer, normally $293.
- **Free plan and trial: F.** Nothing free: no free plan and no trial. Every plan is bought after a sales demo, so you pay from the first month.
- **Features: B.** Booking from your site, Google and Instagram, a staff calendar for services and rooms, checkout, memberships, loyalty, texts and email campaigns, plus charting and ePrescribe for medspas. That's the whole booking job, though forms are a $65 add-on below Prestige.
- **Ease of use: B.** Boulevard rates 4.6 on the US App Store from 601 ratings, which puts it at B on our ease ladder.
- **Platforms and integrations: B.** Web, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier. API access is on the quoted Enterprise plan, and there's no desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Boulevard's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among salon, spa and studio booking apps

- Boulevard's GPA of 2.0 is higher than 1 of the 15 other salon, spa and studio booking apps we grade, and level with 1.
- It stands best on ease of use (B, above 12 of 15) and worst on free plan and trial (F, above 0).
- Its paid plans start at $143 a month, against a middle price of $49.45 for the category: 12 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/service-booking

## Keep it, or make your own?

**Keep it.** To replace Boulevard you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 15 other salon, spa and studio booking apps grade higher. It costs $1,716 a year.

- You could make: Appointment booking and forms: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Texts from a business number, registered with the carriers.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Google Calendar, Apple Calendar and Reserve with Google among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.6 out of 5 from 601 ratings in the United States, read Oct 24, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1171157037

## Works with

Google Calendar, Apple Calendar, Reserve with Google, QuickBooks Online, Shopify, Zapier, Okta, OPERA PMS

**Tags:** Appointment booking, Business texting, Email campaigns, Marketing automation, Forms, Public API, AI features

## Alternatives

- [Mangomint](https://toolgpa.com/tools/mangomint): Salon, spa and medspa software priced per location and user. [Compare](https://toolgpa.com/compare/boulevard-vs-mangomint)
- [Vagaro](https://toolgpa.com/tools/vagaro): Booking, payments and marketing for salons, spas and studios. [Compare](https://toolgpa.com/compare/boulevard-vs-vagaro)
- [GlossGenius](https://toolgpa.com/tools/glossgenius): Booking, payments and marketing for salons, spas and medspas. [Compare](https://toolgpa.com/compare/boulevard-vs-glossgenius)
- [Fresha](https://toolgpa.com/tools/fresha): Salon and spa booking with a consumer marketplace for new clients. [Compare](https://toolgpa.com/compare/boulevard-vs-fresha)
- [Booksy](https://toolgpa.com/tools/booksy): Booking app and marketplace for barbers, salons and beauty pros. [Compare](https://toolgpa.com/compare/booksy-vs-boulevard)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 24, 2026:

- https://www.joinblvd.com
- https://www.joinblvd.com/pricing
- https://www.joinblvd.com/integrations
- https://www.joinblvd.com/features/ai-receptionist
- https://www.joinblvd.com/features/self-booking
- https://www.joinblvd.com/features/payments
- https://www.joinblvd.com/professionals
- https://support.boulevard.io/en/articles/9180930-professional-app

Page: https://toolgpa.com/tools/boulevard
Listed by ToolGPA (toolgpa.com).