# Boutir review (2026): is it worth paying for? > Mobile-first store builder and retail system for small sellers Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Boutir is a store and retail management platform for small and mid-sized retailers in Hong Kong, Malaysia and Singapore. It combines an online store managed from a phone or desktop with an optional point-of-sale app, member programs and social selling, and the vendor says it takes no commission on sales. - **Category:** Online Store Builders - **Made by:** Boutir - **Website:** https://www.boutir.com - **Runs on:** Web - **Who should skip it:** Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Boutir is a paid product with a free trial, starting at SGD 32 per month, paid yearly (SGD 380 per year). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Essential Plan | SGD 32 per month, paid yearly (SGD 380 per year) | Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra. | | Advanced OMO Commerce Plan | SGD 107 per month, paid yearly (SGD 1,280 per year) | Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra. | | Live Commerce Plan | SGD 157.50 per month, paid yearly (SGD 1,890 per year) | Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge. | Read from https://www.boutir.com/en/pricing on Nov 13, 2026. Prices change, so confirm with Boutir before buying. ## Key features - **AI product listing:** Essential includes AI-powered quick product listing and AI auto-translation of the store. - **Member programs:** A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales. - **Retail mPOS:** A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential. - **Social and ad tools:** Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads. - **Payments and delivery:** Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics. - **Live commerce:** The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once. ## Good for - Small retailers in Hong Kong, Malaysia or Singapore who run the shop from a phone - Shops that sell both online and in person and want one member system ## Worth knowing - Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared. - Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed. - The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans. - Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Boutir is a hosted shop builder with AI product listing, a member program and in-person selling. Plans start at SGD 32 a month billed yearly, but the POS app and a branded mobile app are extra, there is no monthly billing price, and support hours are limited. - **Value for money: C.** SGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up. - **Free plan and trial: C.** 14-day free trial with no card needed. Nothing stays free. - **Features: C.** Online store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more. - **Ease of use: C.** You set up the shop, products and payments yourself. No store rating is on record. - **Platforms and integrations: B.** Web, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Boutir's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among online store builders - Boutir's GPA of 2.2 is higher than 43 of the 80 other online store builders we grade, and level with 16. - It stands best on platforms and integrations (B, above 28 of 80) and worst on features (C, above 5). The category's chart of price against score: https://toolgpa.com/charts/online-stores ## Keep it, or make your own? **Keep it.** To replace Boutir you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. - You could make: Inventory: an app builder makes this well. - You could not: Checkout, card payments and sales tax handled for you. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Every click and sale traced back to the right partner. - You could not: It plugs into other products, Stripe, Facebook and Instagram among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel, YouTube **Tags:** Online store, Inventory, AI features, WhatsApp messaging, Affiliate tracking ## Alternatives - [SHOPLINE](https://toolgpa.com/tools/shopline): Ecommerce platform joining online, social and in-store selling. [Compare](https://toolgpa.com/compare/boutir-vs-shopline) - [Shoplazza](https://toolgpa.com/tools/shoplazza): Hosted store builder with AI setup and multi-market selling. [Compare](https://toolgpa.com/compare/boutir-vs-shoplazza) - [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/boutir-vs-shopify) - [Ecwid](https://toolgpa.com/tools/ecwid): Online store you can add to any website or run as its own site. [Compare](https://toolgpa.com/compare/boutir-vs-ecwid) - [Square Online](https://toolgpa.com/tools/square-online): Online store builder that shares stock and payments with Square POS. [Compare](https://toolgpa.com/compare/boutir-vs-square-online) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.boutir.com/en/pricing Page: https://toolgpa.com/tools/boutir Listed by ToolGPA (toolgpa.com).