# BQool

> AI and rule-based Amazon repricer, with PPC and review tools

BQool is best known for its Amazon repricer, which changes prices instantly using AI rules that chase or match the Buy Box, conditions based on inventory age and sell-through, or your own rules. It also sells AI Advertising for Amazon PPC and BigCentral for review requests, buyer emails and customer service, each priced on its own.

- **Category:** Amazon Seller Tools
- **Made by:** BQool
- **Website:** https://www.bqool.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 18, 2026

## Pricing

BQool is a paid product with a free trial, starting at $22.50 per month, billed annually ($25 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of the repricer; 30 days for AI Advertising, no credit card needed.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | $22.50 per month, billed annually ($25 billed monthly) | Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis. |
| AI Deluxe | $45 per month, billed annually ($50 billed monthly) | 100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions. |
| AI Premium | $90 per month, billed annually ($100 billed monthly) | 1,000 AI and conditional listings, 10,000 rule-based listings and 10 users. |
| AI Ultimate | $180 per month, billed annually ($200 billed monthly) | 6,000 AI and conditional listings, 30,000 rule-based listings and 15 users. |
| AI Enterprise | $270 per month, billed annually ($300 billed monthly) | 15,000 AI and conditional listings, 50,000 rule-based listings and 20 users. |

Read from https://www.bqool.com/price/repricing-central/ on Oct 18, 2026. Prices change, so confirm with BQool before buying.

## Ways to pay less

- **Save 10% with annual billing** (Annual discount): Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25. Source: https://www.bqool.com/price/repricing-central/

## Key features

- **AI repricer:** AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.
- **Conditional repricing:** From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.
- **Rule-based repricing:** Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.
- **AI Advertising:** A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.
- **BigCentral:** A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.
- **Sales dashboard and integrations:** Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.

## Good for

- Resellers competing for the Buy Box on many shared listings
- Sellers who want both AI and hand-written repricing rules
- Sellers who want a repricer, PPC tool and review requests from one company

## Worth knowing

- Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
- AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
- BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
- Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. BQool is an Amazon repricer that mixes AI rules for chasing the Buy Box with your own rules and, from AI Deluxe up, conditions based on stock age and sell-through. Basic is $22.50 a month on yearly billing. The AI only covers 50 listings on Basic, and the PPC and review tools are separate products with separate bills.

- **Value for money: B.** Basic is $22.50 a month billed annually ($25 monthly), in the cheapest quarter of this category and below Aura's $37 for a rival repricer. That buys 50 AI listings, 1,000 rule-based listings and 2 users. AI Deluxe is $45.
- **Free plan and trial: C.** A 14-day free trial of the repricer with no credit card, and 30 days for AI Advertising. There's no free plan, so after that you're paying.
- **Features: C.** It does repricing fully: AI rules to win or match the Buy Box, price looping, conditional and scheduled repricing and five ready-made rules. A smaller job than the suites do, and research and the profit dashboard come with BigCentral, not the repricer.
- **Ease of use: C.** No rating on record. The ready-made rules help, but there's Seller Central to connect and rules, ROI settings and conditions to set before it runs on its own.
- **Platforms and integrations: B.** Web and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, SellerAmp, InventoryLab (US only) and BoxEm.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from BQool's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among Amazon seller tools

- BQool's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2.
- It stands best on value for money (B, above 13 of 16) and worst on ease of use (C, above 0).
- Its paid plans start at $22.50 a month, against a middle price of $29 for the category: 4 of the 12 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers

## Keep it, or make your own?

**Keep it.** To replace BQool you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade. It costs $270 a year.

- You could make: Review collection: an app builder makes this well.
- You could not: Data from Amazon's seller tools and years of sales estimates.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Amazon Seller Central, Amazon Ads and SellerAmp among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Amazon Seller Central, Amazon Ads, SellerAmp, InventoryLab, BoxEm

**Tags:** Amazon selling, AI features, Review collection, Dashboards

## Alternatives

- [Aura](https://toolgpa.com/tools/aura-repricer): AI repricer that changes Amazon and Walmart prices to win the Buy Box. [Compare](https://toolgpa.com/compare/aura-repricer-vs-bqool)
- [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/bqool-vs-helium-10)
- [sellerboard](https://toolgpa.com/tools/sellerboard): Profit analytics for Amazon sellers, with inventory and review tools. [Compare](https://toolgpa.com/compare/bqool-vs-sellerboard)
- [Perpetua](https://toolgpa.com/tools/perpetua): Goal-based ad automation for Amazon, Walmart and other marketplaces. [Compare](https://toolgpa.com/compare/bqool-vs-perpetua)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.bqool.com/price/repricing-central/
- https://www.bqool.com/price/advertising/
- https://www.bqool.com/price/bigcentral/
- https://www.bqool.com/

Page: https://toolgpa.com/tools/bqool
Listed by ToolGPA (toolgpa.com).