# Branch review (2026): is it worth it? > Mobile attribution, deep linking and analytics platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Branch is a mobile measurement and linking platform. It attributes installs and in-app events to campaigns, handles deep links, and reports on cohorts, retention and lifetime value. It sells three tiers named Basics, Essentials and Enterprise, none with a published price. - **Category:** Ad Creative & Reporting - **Made by:** Branch - **Website:** https://www.branch.io - **Runs on:** Web - **Who should skip it:** Skip it if you want a price, since none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing Branch's current pricing could not be confirmed from its own site. ## Key features - **Mobile attribution:** Real-time mobile measurement with configurable in-app events and lookback windows. Multi-touch attribution is in the plan comparison. - **SKAdNetwork tools:** SKAN Conversion Studio, null conversion value modeling and conversion value recommendations are listed, with SKAN LTV modeling in the comparison. - **Cross-platform and CTV attribution:** Cross-device and web attribution is listed, and connected TV and OTT attribution is a premium feature on the Enterprise plan. - **Marketing analytics:** Cohort and retention reports, customizable dashboards, LTV analytics, pivot reports and fraud reporting. - **Partner connections:** Ad partners, data partner webhooks and ad partner postbacks. Basics limits each to 3, while Essentials and Enterprise are unlimited. - **APIs:** A programmatic cohort analytics API, an aggregated data API and aggregated data report export. ## Good for - Mobile app teams that want attribution and deep linking from one vendor - Teams that want to try measurement on a Basics trial before talking to sales - Larger apps that need CTV/OTT measurement ## Worth knowing - No plan has a published price on the pricing page, so costs are not known without contacting the vendor. - Basics caps ad partners, data partner webhooks and ad partner postbacks at 3 each, with custom ad partners limited to 25. - CTV and OTT attribution is limited to Enterprise, per the pricing FAQ. - Essentials and Enterprise are arranged through a demo request. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Branch measures mobile installs and in-app events and handles deep links. No plan has a published price, the free trial is on Basics only, and Basics caps ad partners, webhooks and postbacks at 3 each. - **Value for money: C.** No plan has a published price, so we rate it at the ordinary grade. Essentials and Enterprise go through a demo request. - **Free plan and trial: C.** A free trial on the Basics plan. The page does not say how long it runs. - **Features: C.** Attribution, SKAdNetwork tools, cohorts, dashboards and APIs. The listing names limits: Basics caps ad partners and postbacks at 3, and CTV attribution is Enterprise only. - **Ease of use: C.** Needs an SDK and partner connections to be set up. We found no store rating. - **Platforms and integrations: B.** Web dashboard with ad partner, data partner and API connections. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Branch's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Branch's GPA of 2.2 is higher than 47 of the 72 other ad creative and reporting tools we grade, and level with 14. - It stands best on platforms and integrations (B, above 27 of 72) and worst on features (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Branch you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: An API that other software can build on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Reports, Dashboards, Public API ## Alternatives - [AppsFlyer](https://toolgpa.com/tools/appsflyer): Mobile attribution and marketing measurement platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-branch) - [Singular](https://toolgpa.com/tools/singular): Mobile attribution and marketing analytics platform. [Compare](https://toolgpa.com/compare/branch-vs-singular) - [Kochava](https://toolgpa.com/tools/kochava): Mobile attribution and omnichannel ad measurement platform. [Compare](https://toolgpa.com/compare/branch-vs-kochava) - [Measured](https://toolgpa.com/tools/measured): Marketing measurement with media mix modeling and incrementality tests. [Compare](https://toolgpa.com/compare/branch-vs-measured) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.branch.io/pricing/ Page: https://toolgpa.com/tools/branch Listed by ToolGPA (toolgpa.com).