# Brand24

> Social listening across social networks, news, blogs and podcasts

Brand24 is a social listening and media monitoring service. It collects public mentions of the keywords you set from social networks, news sites, blogs, forums, reviews, newsletters and podcasts, then measures their reach and sentiment and flags sudden spikes. Plans are priced by how many keywords you track and how many mentions a month it collects, with AI summaries and a chat assistant over your data on the higher tiers.

- **Category:** Social Media Schedulers
- **Made by:** Brand24 Global Inc. (since 2011)
- **Website:** https://brand24.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Individual | $199 per month, billed annually ($249 billed monthly) | 3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis. |
| Team | $299 per month, billed annually ($349 billed monthly) | 7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources. |
| Pro | $399 per month, billed annually ($499 billed monthly) | 12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects. |
| Business | $599 per month, billed annually ($699 billed monthly) | 25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead. |
| Enterprise | $1,499 per month and up, billed annually | Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales. |

Read from https://brand24.com/prices/ on Oct 18, 2026. Prices change, so confirm with Brand24 before buying.

## Ways to pay less

- **Up to 3 months free with annual billing** (Annual discount): Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699. Source: https://brand24.com/prices/

## Key features

- **Mention monitoring:** Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- **Reach, sentiment and emotions:** Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- **AI insights and Brand Assistant:** Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- **Alerts and anomaly detection:** Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- **Influencer and competitor analysis:** From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- **Reports and exports:** Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.

## Good for

- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors

## Worth knowing

- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Brand24 doesn't post anything for you. It listens: it gathers public mentions of your keywords from social networks, news, blogs, forums and podcasts, measures reach and sentiment, and warns you when mentions spike. It's priced like the big social suites, though, at $199 a month billed annually for 3 keywords and 1 user, and LinkedIn, YouTube and TikTok start on Team.

- **Value for money: C.** Graded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats.
- **Free plan and trial: C.** No free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge.
- **Features: C.** It does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach.
- **Ease of use: C.** No App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro.
- **Platforms and integrations: B.** Web, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Brand24's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- Brand24's GPA of 2.2 is higher than 2 of the 20 other social media schedulers we grade, and level with 8.
- It stands best on platforms and integrations (B, above 1 of 20) and worst on features (C, above 0).
- Its paid plans start at $199 a month, against a middle price of $29 for the category: 20 of the 20 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Your call.** You could make the core of Brand24 for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Slack and Microsoft Teams among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Slack, Microsoft Teams

**Tags:** Reports, AI features, Public API

## Alternatives

- [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/brand24-vs-sprout-social)
- [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/brand24-vs-hootsuite)
- [Agorapulse](https://toolgpa.com/tools/agorapulse): Social media inbox, publishing and ROI reports, priced per user. [Compare](https://toolgpa.com/compare/agorapulse-vs-brand24)
- [Iconosquare](https://toolgpa.com/tools/iconosquare): Social media analytics and scheduling for brands and agencies. [Compare](https://toolgpa.com/compare/brand24-vs-iconosquare)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://brand24.com/prices/
- https://brand24.com/features/
- https://brand24.com/mobile-app/

Page: https://toolgpa.com/tools/brand24
Listed by ToolGPA (toolgpa.com).