# BrandMentions review (2026): is it worth $79 a month, billed yearly?

> Web and social mention monitoring with alerts and AI sentiment

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

BrandMentions is a web and social listening tool that finds where a brand, product, competitor or topic is mentioned online: social networks, news, blogs, forums, review sites, and names spoken in videos and podcasts. It sends alerts for new mentions and new links, scores sentiment with AI and turns the results into reports. Plans are priced by keywords tracked and mentions collected each month.

- **Category:** Backlinks & Link Building
- **Made by:** GESKIMO SRL (since 2015)
- **Website:** https://brandmentions.com
- **Runs on:** Web
- **Who should skip it:** Tight if you track more than 5 keywords or need faster than daily updates, as hourly starts at Pro ($249 a month billed annually).
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, BrandMentions is a paid product with a free trial, starting at $79 per month for 5 keywords, billed annually ($99 billed quarterly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial with access to the main features.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $79 per month for 5 keywords, billed annually ($99 billed quarterly) | 5,000 mentions a month, 3 projects, 1 user, daily updates, basic AI sentiment and 3 months of data retention. |
| Pro | $249 per month for 20 keywords, billed annually ($299 billed monthly) | 30,000 mentions a month, 10 projects, 2 users, hourly updates, multilingual AI sentiment, standard reports and the AI Assistant. |
| Expert | $399 per month for 50 keywords, billed annually ($499 billed monthly) | 75,000 mentions a month, 50 projects, 10 users, real-time updates, audience demographics, white-label reports and Boolean search. |
| Enterprise | $1,099 per month and up, billed annually ($1,299 billed monthly) | Custom keyword, mention and user limits, unlimited projects, the API, full historical data and a success manager. Booked through a demo. |

Read from https://brandmentions.com/pricing.php on Oct 23, 2026. Prices change, so confirm with BrandMentions before buying.

## Ways to pay less

- **Up to 3 months free with annual billing** (Annual discount): BrandMentions' pricing page lists annual billing at up to 3 months free: Pro is $249 a month billed annually instead of $299 billed monthly. Source: https://brandmentions.com/pricing.php

## Key features

- **Web and social monitoring:** Collects public mentions from social networks, video sites, forums, news, blogs, websites and review sites, plus brand names spoken in videos and podcasts.
- **Mention and new-link alerts:** Email alerts for new mentions and new links, and Flash Alerts written as plain-language rules. Updates run daily on Starter, hourly on Pro and in real time from Expert.
- **AI sentiment and analysis:** Sentiment built on large language models, with 12+ emotions and custom rules. Multilingual sentiment and the AI Assistant start at Pro.
- **Competitor tracking:** Track rivals as keywords and compare volume, reach, share of voice and sentiment across projects, competitors and time periods.
- **Reports:** AI-written reports exported as PDF or editable PowerPoint, on a schedule or on demand. White-label reports start at Expert.
- **API:** A REST API with webhook-style callbacks for new mentions, included on Enterprise plans.

## Good for

- PR and marketing teams watching what is said about a brand online
- Finding new mentions and links of a brand soon after they appear
- Agencies sending branded monitoring reports to clients

## Worth knowing

- There is no free plan, only a 7-day trial; Starter's shortest billing term is quarterly, at $99 a month.
- Starter tracks 5 keywords with daily updates; hourly updates start at Pro and real-time updates at Expert.
- White-label reports and Boolean search start at Expert; the API and up to 10 years of history come only with Enterprise.
- BrandMentions calls itself monitoring software, not a link-building service, and it does not sell links or placements.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 23, 2026. BrandMentions watches the web, social media, news, forums and names spoken in videos and podcasts, and alerts you to new mentions and links. It's monitoring rather than link building, there's no free plan, and Starter's 5 keywords with daily updates can't be paid for month to month.

- **Value for money: C.** Starter is $79 a month billed annually for 5 keywords and 5,000 mentions, inside this category's usual range. You can't pay month to month, though: the shortest term is quarterly at $99 a month, and hourly updates need Pro at $249.
- **Free plan and trial: C.** No free plan, just a 7-day free trial with the main features. Enough to see what it catches for your brand, not enough to live on.
- **Features: C.** Web, social, news, review sites and spoken mentions, alerts for new mentions and links, AI sentiment, competitor comparisons and reports. The gaps: Starter updates daily on 5 keywords, Boolean search waits for Expert and the API for Enterprise.
- **Ease of use: C.** No rating on record. You set up projects and keywords and tune alerts before the feed is useful, and reports and sentiment rules add more to learn.
- **Platforms and integrations: C.** Web only, with Slack as the one named integration. The API comes only with Enterprise, from $1,099 a month billed annually.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from BrandMentions' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among link building tools

- BrandMentions's GPA of 2.0 is higher than 13 of the 50 other link building tools we grade, and level with 12.
- Its paid plans start at $79 a month, against a middle price of $49 for the category: 27 of the 41 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 18 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/link-building

## Keep it, or make your own?

**Your call.** You could make the core of BrandMentions for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $948 a year.

- You could make: Reports: an app builder makes this well.
- You could make: It runs in a browser, which is where something home-made would run too.
- You could not: It plugs into other products, Slack among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Slack

**Tags:** AI features, Reports, Public API

## Alternatives

- [Brand24](https://toolgpa.com/tools/brand24): Social listening across social networks, news, blogs and podcasts. [Compare](https://toolgpa.com/compare/brand24-vs-brandmentions)
- [Semrush AI PR Toolkit](https://toolgpa.com/tools/prowly): Media database, pitching and monitoring, formerly Prowly. [Compare](https://toolgpa.com/compare/brandmentions-vs-prowly)
- [Linkody](https://toolgpa.com/tools/linkody): Backlink monitor that alerts you when links are gained or lost. [Compare](https://toolgpa.com/compare/brandmentions-vs-linkody)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/brandmentions-vs-semrush)
- [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-brandmentions)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://brandmentions.com/pricing.php
- https://brandmentions.com/
- https://brandmentions.com/about.php
- https://brandmentions.com/facts/
- https://brandmentions.com/terms.php

Page: https://toolgpa.com/tools/brandmentions
Listed by ToolGPA (toolgpa.com).
