# Brevo

> Email, SMS and WhatsApp marketing priced by emails sent, with a CRM

Brevo is a marketing and sales platform that sends email campaigns, transactional email, SMS and WhatsApp messages from one contact database, with a sales CRM alongside. Its paid plans are priced mainly by how many emails you send each month rather than by how many contacts you store. A free plan allows 300 emails a day.

- **Category:** Email Marketing & Newsletters
- **Made by:** Brevo (since 2012)
- **Website:** https://www.brevo.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Brevo has a free plan. Paid plans start at $9 per month for 5,000 emails and up to 500 contacts, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit. |
| Starter | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | 1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails. |
| Standard | $18 per month for 5,000 emails and up to 500 contacts, billed monthly | Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000. |
| Professional | $499 per month for 150,000 emails, billed monthly | 10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts. |
| Enterprise | Custom | For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations. |

Read from https://www.brevo.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Brevo before buying.

## Ways to pay less

- **Save 10% with yearly billing** (Annual discount): Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108. Source: https://www.brevo.com/pricing/

## Key features

- **Email campaigns and transactional email:** A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- **Marketing automation:** Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- **SMS and WhatsApp:** SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- **Sales CRM:** Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- **Segments and forms:** Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- **AI tools:** An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

## Good for

- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns

## Worth knowing

- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. Brevo charges by emails sent rather than contacts kept, which makes it cheap if you have a big list and email it now and then. It also does transactional email, SMS and a sales CRM from the same account. The catch is the cheap plan: automations need Standard, and the free plan stops at 300 emails a day.

- **Value for money: B.** Starter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more.
- **Free plan and trial: C.** Free for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day.
- **Features: B.** Campaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan.
- **Ease of use: C.** No App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep.
- **Platforms and integrations: B.** Web only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Brevo's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Brevo's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
- It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $9 a month, against a middle price of $13 for the category: 2 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Brevo you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $108 a year.

- You could make: Forms and sales pipeline: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: A chat box on your site that reaches you the moment a customer types.
- You could not: It plugs into other products, Shopify, WordPress and Stripe among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WordPress, Stripe, Zapier, ChatGPT, Claude

**Tags:** Email campaigns, Marketing automation, Forms, Sales pipeline, Live chat, AI features, Public API

## Alternatives

- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/brevo-vs-mailchimp)
- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/brevo-vs-mailerlite)
- [GetResponse](https://toolgpa.com/tools/getresponse): Email marketing with automation, webinars, courses and landing pages. [Compare](https://toolgpa.com/compare/brevo-vs-getresponse)
- [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-brevo)
- [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/brevo-vs-omnisend)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.brevo.com/pricing/
- https://www.brevo.com/pricing.md
- https://pricing-backend.brevo.com/public/pricing/api/plans/all?currency=USD
- https://www.brevo.com/about/

Page: https://toolgpa.com/tools/brevo
Listed by ToolGPA (toolgpa.com).