# Brivity review (2026): is it worth it? > Real estate CRM with websites, marketing and transactions Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Brivity is an all-in-one platform for real estate agents and teams. Its CRM handles lead capture, automated follow-up plans, texting and a dialer, and it is sold together with IDX websites, marketing tools, a market analysis tool and transaction management. Plans are sized by number of users, and prices are given through sales. - **Category:** CRM Software - **Made by:** Brivity (since 2012) - **Website:** https://www.brivity.com - **Runs on:** Web, iOS, Android - **Who should skip it:** Skip it if you want a price list, as none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing Brivity's current pricing could not be confirmed from its own site. ## Key features - **Automated follow-up plans:** Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors. - **Texting, dialer and email:** The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform. - **IDX websites and lead capture:** A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM. - **Transaction management:** Tracks a deal from contract to close with task plans, automated client update emails and a client portal. - **Marketing tools:** Postcard and letter campaigns, flyers, social graphics and listing videos, plus Facebook and Google lead generation sold as add-ons. - **Mobile apps:** Brivity GO for agents, Brivity Home for clients' home search, and an Open House app for sign-ins that works offline. ## Good for - Real estate agents and teams that want a CRM, website and transaction tracking from one vendor - Teams that want automated lead follow-up by text and email - Brokerages that want agent-level goals and dashboards ## Worth knowing - Prices are not published: the plans page lists tiers by user count and asks for a demo. - Plans are tiered by users: up to 2, up to 5, up to 10, up to 25, and a custom plan for more than 25. - Lead generation, virtual assistants and recruiting are add-ons, and the page says additional charges may apply for some features such as AI Write. - Built for real estate; it is not a general-purpose CRM. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Brivity is a real estate CRM with automated follow-up, texting and a dialer, IDX websites, transaction management and phone apps. Prices are not published; plans are tiered by user count and you ask for a demo. Lead generation, assistants and recruiting are add-ons. - **Value for money: C.** No price published; plans go by user count (2, 5, 10, 25 or more) and are quoted after a demo. It stays at the ordinary grade. - **Free plan and trial: F.** No free plan and no trial on record, so the first step is a demo or a quote. - **Features: B.** Follow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps. Nothing in the listing is missing from the agent's core job, though lead generation is an add-on. - **Ease of use: C.** No store rating on record. Websites, follow-up plans and lead sources need setting up. - **Platforms and integrations: B.** Web, iPhone and Android on record. No integrations list and no desktop app are shown. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Brivity's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Brivity's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12. - It stands best on features (B, above 70 of 116) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Brivity you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 67 of the 116 other CRM tools grade higher. - You could make: Sales pipeline: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Texts from a business number, registered with the carriers. - You could not: Connections that pull numbers from dozens of other services. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Sales pipeline, Marketing automation, Business texting, Dashboards, AI features ## Alternatives - [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/brivity-vs-follow-up-boss) - [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/brivity-vs-lofty) - [BoldTrail (kvCORE)](https://toolgpa.com/tools/kvcore): Real estate platform with a Smart CRM, IDX websites and lead tools. [Compare](https://toolgpa.com/compare/brivity-vs-kvcore) - [Wise Agent](https://toolgpa.com/tools/wise-agent): Real estate CRM with lead tools, drip campaigns and transactions. [Compare](https://toolgpa.com/compare/brivity-vs-wise-agent) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/brivity-vs-real-geeks) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.brivity.com - https://www.brivity.com/plans/ - https://www.brivity.com/crm/ - https://www.brivity.com/mobile-apps/ - https://www.brivity.com/about/ Page: https://toolgpa.com/tools/brivity Listed by ToolGPA (toolgpa.com).