# Broadly

> Google reviews, AI receptionist and listings for local service firms

Broadly is a reputation and lead platform for owner-run local service businesses such as plumbers, HVAC firms, salons and auto shops. It texts customers for Google reviews after a job, writes replies to Google and Facebook reviews with AI, and adds an AI receptionist for calls, texts and web chat, directory listings, social posts and a website. Reputation AI is sold on its own or inside bundled packages, and Broadly belongs to Vendasta.

- **Category:** Customer Review Tools
- **Made by:** Broadly Inc.
- **Website:** https://broadly.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Broadly is a paid product, starting at $79 per month.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Reputation AI Standard | $79 per month | Manage Google and Facebook reviews in one place. The top Reputation AI tier, which requests reviews automatically, is priced by phone. |
| Reputation AI Pro | $89 per month | Adds the AI Reputation Specialist, which writes review responses. |
| Standard | $399 per month, plus a $350 onboarding fee | Package with an AI chat receptionist for web, Facebook, Instagram and WhatsApp, a CRM, review reply templates, listings and local search tracking. |
| Pro | $699 per month | Adds AI replies to texts, the AI Reputation Specialist, an AI content creator for social posts and email and SMS marketing. |
| AI Workforce Package | $799 per month | AI receptionist for calls, texts and chat, automatic review requests and replies, social posts, a website and 70+ listings, all set up for you. |
| Premium | $999 per month | Adds an AI voice receptionist (300 minutes a month), automatic review requests and replies, advanced SEO and a citation builder. |

Read from https://broadly.com/pricing-ai-workforce on Oct 18, 2026. Prices change, so confirm with Broadly before buying.

## Ways to pay less

- **Extra discount for paying annually** (Annual discount): Broadly's pricing FAQ says customers who pay annually get a further discount on the monthly rate, quoted by an account executive during onboarding. Source: https://broadly.com/pricing-ai-workforce

## Key features

- **Review requests by text:** Texts each customer for a review right after the job is done and follows up with those who have not responded.
- **AI review replies:** The AI Reputation Specialist drafts on-brand replies to Google and Facebook reviews and holds sensitive ones for your approval.
- **AI receptionist:** Answers missed calls, texts and web chats in English or Spanish, books estimates on your calendar and texts back callers who hang up.
- **Listings and local search:** Syncs business details to directories such as Google, Apple, Bing and Yelp, and shows a local search grid of where you rank.
- **Social posts and campaigns:** An AI content creator posts to Facebook, Instagram and other sites, and email and SMS campaigns bring back past customers.

## Good for

- Owner-run home service businesses that miss calls while on a job
- Salons, auto shops and dental practices that want more Google reviews
- Businesses that want setup done for them rather than by themselves

## Worth knowing

- Automatic review requests come with the $799 AI Workforce Package, the $999 Premium package or a top Reputation AI tier priced by phone.
- The Standard package adds a $350 onboarding fee, and the packages are bought after a demo.
- The AI voice receptionist on Premium includes 300 minutes a month, with overage at about $0.10 a minute after a bonus period.
- Franchises and multi-location brands are sent to Broadly's parent company, Vendasta, for a custom package.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Oct 18, 2026. Broadly texts customers for Google reviews after a job, writes replies with AI and can add an AI receptionist, listings, social posts and a website, all set up for you. Reputation AI starts at $79 a month. The catch is that automatic review requests come with the $799 package, the $999 one or a top tier priced by phone.

- **Value for money: D.** Reputation AI is $79 a month, but that tier manages Google and Facebook reviews rather than asking for them. Automatic requests come with the AI Workforce Package at $799, Premium at $999 or a Reputation AI tier priced by phone. Set against its listed rivals, that's the dear end.
- **Free plan and trial: F.** No free plan and no trial on record. The packages are bought after a demo, and Standard adds a $350 onboarding fee on top.
- **Features: C.** Text review requests with follow-ups and AI replies to Google and Facebook reviews, plus an AI receptionist, listings, a local search grid and social posts. For the review job itself it's Google and Facebook only, with no website review widgets on record.
- **Ease of use: C.** No store rating on record. It's bought after a demo, and the AI Workforce Package is set up for you, which helps a busy owner, but you wait on that onboarding before anything runs.
- **Platforms and integrations: B.** Web, iPhone and Android, with Google Calendar, QuickBooks, Stripe, Zapier, Housecall Pro, ServiceTitan, Mindbody and Booker. No desktop app is listed, which keeps it off an A.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Broadly's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among customer review tools

- Broadly's GPA of 1.6 is higher than 0 of the 14 other customer review tools we grade.
- It stands best on platforms and integrations (B, above 0 of 14) and worst on free plan and trial (F, above 0).
- Its paid plans start at $79 a month, against a middle price of $39.50 for the category: 9 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/reviews

## Keep it, or make your own?

**Keep it.** To replace Broadly you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 14 of the 14 other customer review tools grade higher. It costs $948 a year.

- You could make: Review collection: an app builder makes this well.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: A chatbot builder hooked into the messaging apps.
- You could not: Texts from a business number, registered with the carriers.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Google Calendar, QuickBooks and Stripe among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Calendar, QuickBooks, Stripe, Zapier, Housecall Pro, ServiceTitan, Mindbody, Booker

**Tags:** Review collection, AI agents, Chatbots, Business texting, SMS marketing

## Alternatives

- [NiceJob](https://toolgpa.com/tools/nicejob): Review requests and referrals for local service businesses. [Compare](https://toolgpa.com/compare/broadly-vs-nicejob)
- [Podium](https://toolgpa.com/tools/podium): Google review requests by text, plus a lead inbox for local businesses. [Compare](https://toolgpa.com/compare/broadly-vs-podium)
- [Birdeye](https://toolgpa.com/tools/birdeye): Review management and AI agents for multi-location local businesses. [Compare](https://toolgpa.com/compare/birdeye-vs-broadly)
- [GatherUp](https://toolgpa.com/tools/gatherup): Review requests, NPS surveys and review monitoring per location. [Compare](https://toolgpa.com/compare/broadly-vs-gatherup)
- [Grade.us](https://toolgpa.com/tools/grade-us): White-label review management for agencies and local businesses. [Compare](https://toolgpa.com/compare/broadly-vs-grade-us)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://broadly.com/pricing-ai-workforce
- https://broadly.com/

Page: https://toolgpa.com/tools/broadly
Listed by ToolGPA (toolgpa.com).