# BuiltWith review (2026): is the free plan enough? > Find which websites use a given technology, and build lists Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. BuiltWith tracks the technologies that websites use and lets you search that data in reverse: list the sites running a particular platform, tool or keyword, then export the results with business contact names, emails and titles where publicly listed. Single-site lookups are free. Paid plans add list reports, usage alerts, trend history and CRM integrations. - **Category:** Lead & Email Finders - **Made by:** BuiltWith - **Website:** https://builtwith.com - **Runs on:** Web - **Who should skip it:** Pricey if you're one person, since the first paid step is $295 a month. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, BuiltWith has a free plan, and paid plans start at $295 per month, billed monthly. - **Pricing model:** Free plan - **Free plan:** Individual site lookups are free to use, per the pricing page. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Look up the technologies on individual websites at no cost. | | Basic | $295 per month, billed monthly; yearly is discounted | 2 technologies, 2 keywords and 2 retail reports, with 1 system login and CRM integration. | | Pro | $495 per month, billed monthly; yearly is discounted | Unlimited technologies, keywords and retail reports, with 1 system login and CRM integration. | | Team | $995 per month, billed monthly; yearly is discounted | Unlimited technologies, keywords and retail reports, plus unlimited Pro logins. A Team Ultra plan is also mentioned. | Read from https://builtwith.com/plans on Nov 12, 2026. Prices change, so confirm with BuiltWith before buying. ## Ways to pay less - **Discounted yearly billing** (Annual discount): The pricing page has a Per Year option labelled discounted, with a 1 year minimum term. The yearly amount is not shown in the page text. Source: https://builtwith.com/plans ## Key features - **Technology lists:** Reports of websites using a chosen technology, filtered by spend, location and more. The page says it tracks 128,484 technologies across 491.9 million domains. - **Contacts and exports:** Every plan includes names, emails and titles of people publicly listed with businesses, and Excel or CSV export of reports. - **Alerts and predictive leads:** Usage alerts when sites start or stop using a technology, and lists of companies that may be about to switch platforms. - **Trends and history:** Technology usage history going back 41 years, competitor comparison and exportable trends. - **Spend and revenue data:** Estimated monthly spend on web technologies and estimated revenue for ecommerce websites. - **CRM and AI agent connections:** Integrations with Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pardot and Close, plus APIs and MCP tools for AI agents. ## Good for - Vendors selling to sites on a specific platform or plugin - Agencies prospecting by the technology a site uses - Analysts tracking technology adoption over time ## Worth knowing - Prices start at $295 a month; there is no cheaper paid step. - Basic limits you to 2 technologies, 2 keywords and 2 retail reports. - The minimum term is 1 month on monthly plans and 1 year on yearly plans. - The yearly toggle is labelled discounted, but the page text did not show a yearly dollar amount. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. BuiltWith tells you which websites use a given technology and builds lists from that, and one-off site lookups are free. But paid plans start at $295 a month with nothing cheaper, and the first plan covers only 2 technologies. - **Value for money: D.** $295 a month on Basic, about six times the $49 middle of lead-finding tools, with the dearest tenth starting at $99. It's a different kind of data, but there's no cheaper step. - **Free plan and trial: C.** Single-site lookups are free. The lists and exports are not, and there's no free plan for them. - **Features: C.** Technology lists, contacts, alerts, trends and spend data. Basic is limited to 2 technologies, 2 keywords and 2 retail reports. - **Ease of use: C.** No store rating on record. You have to know what to search for and how to build the list. - **Platforms and integrations: B.** Web only, with six integrations including CRM and AI agent connections. These are ToolGPA's own grades. Graded from this listing, whose facts were read from BuiltWith's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among lead and email finders - BuiltWith's GPA of 2.0 is higher than 8 of the 49 other lead and email finders we grade, and level with 6. - It stands best on platforms and integrations (B, above 9 of 49) and worst on value for money (D, above 1). - Its paid plans start at $295 a month, against a middle price of $49 for the category: 38 of the 39 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 23 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/lead-finders ## Keep it, or make your own? **Keep it.** To replace BuiltWith you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 35 of the 49 other lead and email finders grade higher. It costs $3,540 a year. - You could make: Reports: an app builder makes this well. - You could not: A library of papers and sources to search. - You could not: It plugs into other products, Salesforce, HubSpot and Microsoft Dynamics 365 among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Pardot, Close **Tags:** Research, Public API, Reports ## Alternatives - [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/builtwith-vs-zoominfo) - [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-builtwith) - [6sense](https://toolgpa.com/tools/6sense): Account-based platform with intent data and AI sales agents. [Compare](https://toolgpa.com/compare/6sense-vs-builtwith) - [Demandbase](https://toolgpa.com/tools/demandbase): Account-based go-to-market platform for sales and marketing. [Compare](https://toolgpa.com/compare/builtwith-vs-demandbase) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://builtwith.com/plans Page: https://toolgpa.com/tools/builtwith Listed by ToolGPA (toolgpa.com).